Between the lines: Advertising - friend or foe?

Gordon Brown has called on the creative industries - including marketing - to help boost Britain's economic fortunes and its standing on the global stage (page 1).

How ironic that the Government is also seriously debating curbs on the promotion of some of our strongest products and services, from fast food to alcohol, and on advertising to children. Brown can't have it both ways.

Either marketing helps build strong brands that prop up the economy or it's a force for ill whose powers must be checked. You decide.


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