Between the lines: Advertising - friend or foe?

Gordon Brown has called on the creative industries - including marketing - to help boost Britain's economic fortunes and its standing on the global stage (page 1).

How ironic that the Government is also seriously debating curbs on the promotion of some of our strongest products and services, from fast food to alcohol, and on advertising to children. Brown can't have it both ways.

Either marketing helps build strong brands that prop up the economy or it's a force for ill whose powers must be checked. You decide.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).