Between the Lines: Should the BBC carry ads?

The row over whether the BBC should carry ads on its new BBC.com overseas website looks like it will be settled soon (page 5).

Those who argue against the move on the grounds of editorial quality have lost sight of the fact that commercialism is no impediment to creating excellent content.

Commercial publishers have objected to the plans because of the damage they could do to the private sector. Yet advertising on the BBC site would seem a good opportunity for advertisers and it should be remembered BBC Worldwide already carries ads on its global TV service. There are some cases where it's right to fight the BBC's increased commercialism, but this isn't one, especially as the service does not seem to replicate anything already available in the commercial market.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).