Between the Lines: BBC2's company for AMV

So the bouncy 2s that have been part of BBC2's identity since 2001 are to be overhauled (page 1), following a David-and-Goliath-style pitch between Abbott Mead Vickers BBDO and three unnamed design agencies.

It ended in a triumph for AMV - apparently, the BBC liked its blipverts for Guinness Extra Cold.

The win has the potential to become a trophy account for the agency: the much-loved BBC2 spots will be a hard act to follow, but it's a good opportunity for AMV to flex its creative muscle and build its non-traditional portfolio in the process.

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