Between the Lines: Coke fishes in shallow pond

Good luck to Coca-Cola in its search for a global digital agency (page 1).

Its decision follows GlaxoSmithKline's move to appoint a roster of global agencies to handle its digital account (Campaign, 22 July ).

The problem faced by clients looking for a global digital agency is that the pool of companies with truly international credentials is a shallow one indeed - three of the six shortlisted by Coca-Cola, for example, are principally US-based. But demand, and budgets, are growing - and ad networks looking to build digital capabilities are no doubt taking note.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).