Between the Lines: A comedown for Bowley?

By many measures, Martin Bowley's new job seems like something of a comedown for a man who was not so long ago one of the most powerful people in media as the head of Carlton Sales. Now he's the chief of a mobile ad company (page 2).

The fact is, there aren't enough jobs in mainstream media for some of the industry's most experienced (and, perhaps, expensive) talent. So it's easy to see why some of adland's big cheeses are turning up at smaller new-media companies.

It may look like a second-choice option for Bowley, but his hiring is a smart move for Pitch Entertainment: it's the first time most people in adland will have heard of the company. And companies like this won't move into the mainstream without more experienced chiefs at the helm.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).