Between the Lines: After the cull, the rebuilding

Murdoch MacLennan and John Allwood have spent their first few months at The Telegraph Group instigating one of the biggest ever commercial clear-outs in national newspapers (page 8).

Almost everyone with senior advertising or marketing experience has been culled, despite their commitment to and passion for the paper during a period of internal scandal and turmoil and dramatic innovation from rivals. Despite this upheaval, over the past year or so the paper has enjoyed some great ads (from Clemmow Hornby Inge) and impressive commercial success (its commercial team scooped Print Sales Team of the Year at the recent Campaign Media Awards).

MacLennan, though, is bent on change. The trouble is that the people left behind are again plunged into a distracting state of fear, confusion and silence ... no-one knows who's going to be next on the hitlist and no-one is being told anything. MacLennan and his new recruit Dave King will now have to move quickly to make up for even more lost time.

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