Between the lines: Digital shops' growing pains

As the new-media industry matures, digital shops are having to face up to the kinds of problems that have plagued ad agencies for years, namely attracting and keeping the best talent, and dealing with culture change and client conflicts.

Grand Union plans to tackle these problems by creating three mini-agencies (page 2). With plans to grow from 60 staff now to 100 within a year, Grand Union hopes that it can maintain its small-agency culture, as well as creating a bit of healthy competition. It remains to be seen if the agency has found a workable solution or if it will be undoing its new structure a year from now.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).