Between the Lines: Digital talk falls on deaf ears

The insecurity among ad agencies about where they will fit in a digital communications future is well documented.

So well done to the Internet Advertising Bureau for seeking to fill in some of the blanks by inviting Bartle Bogle Hegarty's worldwide creative director, John Hegarty, to speak at its conference (page 3).

What a shame, however, that so little of the creative community was actually there to hear his views. Bearing in mind that last year's event was also poorly attended by advertising agency staffers, either the IAB is not marketing its conference to the right people, or creatives are not engaged in the digital debate.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).