Between the Lines: Dumbing down at the IPA?

The IPA is increasing the frequency of its Effectiveness Awards (page 5). From next year, awards for smaller agencies will alternate annually with the ones for larger agencies.

But the two awards will not be of equal weightiness. Smaller agencies will only have to write papers of 2,000 words, instead of the usual 4,000. The IPA says it is not a dumbed-down award - but it appears just that. The Effectiveness Awards is one of the most important in the business - its prestige must be protected.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).