Between the Lines: Engine's on a media drive

News that Engine is looking to make a media acquisition is not as earth shattering as it might have seemed a few years ago (page 1). For an integrated group such as Engine, a strategic media offering is now a minimum requirement within its portfolio. But to drive group revenues, it's natural the company should also eye the media buying space.

And it's easy to forget media is a subject Engine's chief executive, Peter Scott, knows well. When WCRS and Aegis were conjoined, Scott was the chairman of the media giant. It's a business he knows how to make pay, and as Engine nudges towards realising its value (an IPO?), the addition of a successful media business will only enhance its worth.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).