Between the Lines: Gash fuses digital and post

This week, Stephen Gash launched a digital production company, a joint venture with the post-production outfit Golden Square (page 5).

The business is designed to exploit an obvious gap in the market for TV production and post-production companies. Until now, specialist operations such as The Viral Factory have mopped up all the new-media work going, with few TV businesses prepared to work to meagre digital budgets. What projects they have taken on have tended to be shrouded in some secrecy - it's difficult to justify inflated TV production budgets if you are also producing virals and other online media content at a fraction of the cost.

As advertisers embrace rich media online, the new business should find itself with plenty of jobs. But if Gash also comes up with a new fee system that enables him to make money out of digital, it might present a solution to the payment problem that has been plaguing production companies for years, as declining fees, mark-up and TV budgets continue to squeeze their profits ever more tightly.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).