Between the Lines: Ideas in fashion at Armani

Armani's search for a creative agency to handle a 25th-anniversary television and cinema campaign for its jeans brand (page 1) is a refreshing marketing approach for a fashion house.

High-fashion brands rarely get into bed with advertising agencies, believing they simply do not understand fashion.

Armani's move shows the label is moving beyond an obsession with models and into a new relationship with ideas.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).