Between the Lines: Internet is perfect for youth

COI's decision to hire a digital agency to promote its sexual-health message is a good one (page 4).

It follows news last week that the organisation is also seeking a digital agency to handle its anti-binge-drinking campaign.

The internet is the perfect environment for reaching younger people. Not only will any message come across as less preachy than it might as a television commercial, the internet will enable people to investigate the issues in private.

Best of all, from the taxpayers' perspective at least, it should be an awful lot cheaper.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).