Lines and Jackson launch web start-up The Net Imperative

Davina Lines, the former group commercial director of New Media Age, has founded The Net Imperative with ex-New Media Investor editor Felicia Jackson.

Davina Lines, the former group commercial director of New Media

Age, has founded The Net Imperative with ex-New Media Investor editor

Felicia Jackson.



The internet industry has been buzzing with speculation about the nature

of their venture since the pair announced that they were going into

business together earlier this year.



Lines will recruit three sales people for The Net Imperative, which aims

to provide a highly targeted information for internet professionals as

well as creating an online community for those who work in the

industry.



Lines said: ’We aim to present stories in a way that makes them directly

relevant to the various sections of the industry. The same story may run

on different parts of the site, but one version might be tailored

towards investors, while the other will be more relevant to

technologists.’



The service will initially target investors, marketers and web

designers.



News will be delivered to their desktops on a daily basis and will also

be available on a website.



Lines said: ’ The Net Imperative will appeal to companies that are

trying not only to reach the internet industry, but also consumers with

a high market value. People who work in the industry are young with a

high disposable income. It would be a good place to advertise everything

from mobile phones to the latest Saab convertible.’



Lines and Jackson have attracted seed capital from technology investment

group Durlacher and internet start-up specialist Esouk.com.



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