Between the Lines: Junk-food efforts pay off

The Government's climbdown on its threat to ban junk-food ads (page 1) will come as welcome news to an industry that has made significant strides to promote healthier alternatives to high-fat, high-sugar foods.

The latest moves to include the Government's healthy-lifestyle messages on packaging and introduce tighter controls on the use of celebrities are further steps in the right direction and now it seems the industry's efforts are paying off.

Much of the success in changing the minds of senior ministers is owing to the efforts of Gavin Neath, the Unilever UK chairman, who has been lobbying the Government tirelessly since he took on the role of president of the Food and Drink Federation at the start of this year.

He believes that the only way to reach agreement on this highly politicised issue is to work closely with the Government. In March, he said the group had yet to build an "effective working relationship" with the Department of Health. It looks as though he has been successful in forging that relationship since.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).