Between the Lines: Mother's Monkey business

The return of Monkey and Johnny Vegas, this time to front PG Tips, is a good move (page 1). The double-act is just the right fit for any tea brand that is hoping to improve its credentials among younger tea drinkers, who these days prefer a visit to Starbucks to making a brew.

The demise of ITV Digital brought the Monkey campaign to a premature end: there's still a lot of life in the advertising. Its return should be welcomed by sofa occupants all over the country. All in all, it seems a good solution for Mother and PG Tips.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).