Between the Lines: Mother's Monkey business

The return of Monkey and Johnny Vegas, this time to front PG Tips, is a good move (page 1). The double-act is just the right fit for any tea brand that is hoping to improve its credentials among younger tea drinkers, who these days prefer a visit to Starbucks to making a brew.

The demise of ITV Digital brought the Monkey campaign to a premature end: there's still a lot of life in the advertising. Its return should be welcomed by sofa occupants all over the country. All in all, it seems a good solution for Mother and PG Tips.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).