Between the Lines: New IPA chief, new agenda

The most intimidating part of becoming the IPA president is that you have to tie yourself to a personal agenda. As Moray MacLennan will certainly realise as he begins taking soundings (page 1), there are few issues that have not been on a president's agenda at some time.

As a result, there is a real danger to set personal objectives that either look like a gimmick or are clearly unachievable during a two-year term of office.

That's not to say ex-presidents have not left their mark. Under Bruce Haines, progress was made in bringing creatives more into the IPA mainstream, while Stephen Woodford ushered in low-cost and largely online training. Now David Pattison, the current president, captures the prevailing mood well with his call for a more business-like industry.

What MacLennan must avoid is running at too many windmills. The IPA can be a stubborn beast which does not react kindly to a kick up the behind, but is amenable to being led gently but firmly in the right direction. An agenda high on pragmatism but low on rhetoric should be his aim.

Topics