Between the Lines: One head's better than two

At first glance, the decision to split the DraftFCB co-president line-up just five months after it was created looks like another embarrassing IPG volte-face.

The idea of Nigel Jones and John Minnec sharing the president's role was greeted as a classic corporate fudge when it was unveiled last September. Now Minnec is returning to the US, leaving Jones in sole command (page 5).

But there's no doubt that having the Draft and FCB chiefs steering the merger side-by-side will have reassured staff and clients that this was a coming together of equals. History shows, though, that co-rule rarely works and it's right the agency should now emerge as a single entity with a strong, sole leader. All of which means Jones will be busy for some time to come.


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