Between the Lines: Platt gives Carat some bite

In hiring Steve Platt to head its trading in the UK and Europe (page 1), Carat seems to be playing to its Rottweiler heritage. Platt has many strengths, but diplomacy, subtlety and emotional intelligence aren't top of the list.

His appointment increases the need for a real strategic heavyweight to take up the vacant managing director's role. The problem for Nigel Sharrocks, the chief executive of Aegis Media UK, is that such heavyweights are rather hard to find these days. Even harder to find will be someone big enough - and willing enough - to manage Platt.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).