Between the Lines: Reckitt's creative check-up

Reckitt Benckiser's recent acquisition of Boots Healthcare led to speculation that it would move that account out of McCann Erickson and into one of its roster agencies. Instead, it has decided on a roster review for the entire business (page 1).

The pitch will be a welcome chance for the household cleaning company to look at its creative roster and ask whether it could be doing a better job. Brands such as Lemsip and Cillit Bang may operate in tough sectors, but surely there can never be any excuse for the likes of Cheethambell JWT's "what a feeling" singing traffic cop ad for Gaviscon?

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).