It's a sad indictment of UK creative that we lag so far behind in a market that is becoming vital to the future of the business. Local agencies might complain about jury bias, but the truth is that not enough good digital creative is being produced by UK network offices or by the independent digital agencies.
Crispin Porter's success is in no small part down to its leadership in digital marketing. Campaigns from Burger King's "subservient chicken" to this year's Grand Prix-winning microsite for Volkswagen are using online to make brands work better. UK agencies might now start thinking about how they too can use online to make their businesses work better.