Between the Lines: Viva the Saatchis revolution

Sony Ericsson's decision to hand Saatchi & Saatchi its £80 million global ad account is a long overdue fillip for the agency (page 7).

The chief executive, Lee Daley, has thrown himself into developing Saatchis' positioning as an ideas-based, innovative agency. But without the new business to back it up, that effort has at times looked like too much hot air.

Now, with ventures such as Gum and Industry@Saatchi beginning to deliver, the remaining question-mark was over the agency's ability to deliver on its bread and butter business. With SE, Daley can claim his revolution is making a difference.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).