Between the Lines: W&K steals march on RBR

The Guardian's decision to award its ad account to Wieden & Kennedy is a real blow to The Red Brick Road (page 1).

The newspaper's move to the start-up with Paul Hammersley, the former chief executive at its previous agency, DDB London, was widely seen as a fait accompli when it reviewed in March.

Hammersley and his chief strategic officer, David Hackworthy, were close to the account in its five-year stay at DDB. Both will have been hoping for a genuine win to silence critics who say the agency is simply trading on the client ties of its illustrious co-founder, Sir Frank Lowe.

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