His films are never going to be screened in a Cannes jury room because they are fast turnaround and must work hard. Yet it takes skill and understanding of the changing demands of a national paper to produce them. Little wonder that when Watson swapped FCB for The Law Firm, the Mail should do so as well (page 1).
The relationship between Brian Watson and the Daily Mail is truly remarkable. Not just for its longevity (25 years) or because it has got into the pages of the Guinness Book of Records (no creative in the world has produced more commercials for a single client than Watson).