Lino Ribolla moves to OgilvyInteractive for top creative role

OgilvyInteractive, the integrated arm of OgilvyOne, has appointed the former Modem Media executive creative director, Lino Ribolla, as its executive creative director.

Ribolla joins the London office after an eight-year stint at Modem Media in Connecticut to take on the lead creative role, which has been vacant for more than six months. He replaces David Hurren.

Hurren quit, along with the managing director, Tim Carrigan, and the director, Rob Mettler, at the beginning of the year. They were the management team in place when Ogilvy acquired NoHo Digital in 1999 to merge with OgilvyInteractive. Their departure came at the end of their earn-out.

Paul O'Donnell, the OgilvyOne chairman, said: "During our recruitment process we met with a wide range of potential candidates from across London and internationally. We knew Lino from his days in Modem Media in the US and he was top of our list right from the start of the process. He has leadership experience and is effective in an integrated creative environment."

Ribolla will oversee work on the agency's roster of clients, which includes American Express, IBM, BT and Nestle.

Ribolla said: "Ogilvy's integrated approach of online and offline is what attracted me."

The agency also promoted Louise Ainsworth to the role of OgilvyOne managing partner, with jurisdiction over OgilvyInteractive at the end of January.

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