Lintas and Lowe on alert as IPG’s board deliberates merger

The Interpublic Group is holding a board meeting next Tuesday, when it is expected to discuss whether to merge two of its advertising networks, the Lowe Group and Ammirati Puris Lintas.

The Interpublic Group is holding a board meeting next Tuesday, when

it is expected to discuss whether to merge two of its advertising

networks, the Lowe Group and Ammirati Puris Lintas.



Rumoured plans that IPG will buy the MacManus Group, which owns D’Arcy,

are also likely to be addressed at the meeting.



Speculation about the merger has been rife in London for several

weeks.



It intensified last month when APL London lost the pounds 40 million

Rover account, which would have presented a clash with Lowe’s General

Motors business.



Early reports suggest that Frank Lowe, the chairman and chief executive

of Lowe, will take a leading role in the network, should the merger go

through. Tim Lindsay, European president of Lowe, is tipped to take the

top UK job.



The merger throws up surprisingly few client conflicts. However, Lowe

holds the Henkel account in Germany, which would be a direct clash with

APL’s Unilever business. APL Paris has some Toyota business, which would

conflict with Lowe’s General Motors accounts, and APL’s Dell US account

would clash with Lowe’s Sun Microsystems.



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