Lionel Messi dons LED suit for Adidas

Adidas has launched an online film starring Lionel Messi wearing an LED suit to promote the Adizero F50 Messi boot.

The film highlights the award-winning techniques of Messi, who won the Fifa Ballon d'Or for the best footballer in the world for a record fourth time in January, as well as the design of his new boot.

In the film Messi wears an Adidas TechFit suit with hundreds of LED lights sown into it. He also plays with a ball fitted with LED lights that light up the stripes on his boots.

The video was filmed at 1,000 frames a second using a Phantom camera to allow it to show off Messi's moves in fine detail.

Marcus Lyall directed the film through ML Studio. At Iris the creative on the campaign was Adam Fish and the global brand director at adidas is Thomas Van Schaik.

Viewers can click through from the film on YouTube to buy the special boot.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More