Lionel Messi, Luis Suarez and Neymar are lads on tour for Qatar Airways

Barcelona FC sponsor Qatar Airways has persuaded team stars Lionel Messi, Luis Suarez and Neymar to dress up in karate gear, as a cowboy and in a Hawaiian shirt for its latest ad.

Qatar Airways: Suarez appearing for Barcelona FC
Qatar Airways: Suarez appearing for Barcelona FC

The trio appear alongside teammates Gerard Pique and Andres Iniesta, getting up to cultural japes to promote the airline's 140 destinations.

The ad, created by 180 Amsterdam, begins with Iniesta mid-flight, sipping a glass of orange juice and looking out of the window at the Maldives. Brazilian striker Neymar juggles a poorly superimposed bottle of suntan lotion in the Mal, while in Dallas, Suaraz takes on the role of a cowboy. 

This is Barcelona's second outing with Qatar Airways, after a similar campaign in August 2013. The new campaign marks the halfway point in the pair's three-year partnership.




Read next

Wearables should empower us to break the 'smartphone shackles'

Friends without benefits: the trouble with women and tech

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More