Lipton Ice Tea unveils Hugh Jackman global ad

LONDON - Lipton Ice Tea is launching its first global TV ads featuring Hollywood actor Hugh Jackman, on 22 March, as part of its global 'Drink Positive' campaign, which launched earlier this year

The 'X-Men' star features in two ads called ‘Tokyo Dancing Hotel' and 'Hard Day's Work', created by DDB Paris. The activity is the first by Jackman on the brand, as part of a three year partnership with Lipton Ice Tea, announced in January.

In the ‘Tokyo Dancing Hotel' execution Jackman's character mood is transformed after taking a sip of Lipton Ice Tea, making him dance through various rooms within a hotel.

In ‘Hard Day's Work' Jackman has a kissing scene on a film set with Mexican actress Ana de la Reguera, before taking a break and drinking the soft drink brand.

Jason Green, chief marketing officer of Lipton Ice Tea, said: "Hugh Jackman is the perfect actor for these Lipton Ice Tea adverts as he has such an upbeat attitude to life. We're very excited about the global plans and are looking forward to the additional activity with Hugh Jackman over the next three years."

In February 2009 Britvic acquired the rights to Lipton Ice Tea through a UK bottling agreement with Pepsi Lipton International and now handles marketing for the brand.

Pepsi Lipton International is a joint venture between PepsiCo and Unilever. Ice Tea was previously distributed by Unilever, which retains ownership of the Lipton brand and continues to distribute Lipton Hot Tea in the UK.

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