Liquid metal grooves to Goldfrapp in ad for Apple's iPhone 5S

Molten gold writhes and coagulates in the style of the shape-shifting T-1000 robot in Terminator 2, eventually forming the contours and features of Apple's iPhone 5S, in the smartphone's first TV ad.

Liquid metal and Goldfrapp unite to promote Apple's iPhone 5S
Liquid metal and Goldfrapp unite to promote Apple's iPhone 5S

The ‘Metal Mastered’ ad, which debuted in the US last night during NFL coverage, is set to musical accompaniment by Goldfrapp’s "Ooh La La", and visually highlights some of the features of the iPhone 5S, including its much-lauded iSight camera and fingerprint-recognition home button.

Client: Apple

Brand: iPhone 5S