The A List 2007. (9 of 12)

M
MacAuslan, Harry
Job: Vice-chairman, EMEA, Leo Burnett.
Company: Leo Burnett, Kensington Village, Avonmore Road, London W14.
Work tel: +44 (0)20 7071 1307.
Born: 2 October 1956.
Family: Wife and three children.
Career history: Marketing executive, De La Rue, 1979-1980. Client
service executive, J. Walter Thompson, 1980-2004. Vice-chairman EMEA,
Leo Burnett, 2004 to date.
Favourite ad: Knirps Umbrellas "carwash".
Book: Far Away and Long Ago by WH Hudson.
Album: Anything with a picture of Charlie Watts post-1989 - he's the
best-dressed musician in the world.
Website: www.thesmokinggun.com - absolutely incredible what you can find
out.
TV programme: Don't much like any of them.
Magazine (professional): Campaign.
Magazine (pleasure): Frieze.
Daily newspaper: No favourites.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: I don't own a car.
Most-admired entrepreneur: Andrew Carnegie, the first of the richest men
in the world to give it all away.
Favourite technology: Electric toothbrush.
Greatest achievement: Still waiting.
Most humbling experience: The infrequency of my presence on the A List.
What principle defines your working life?: Eighty per cent of success is
showing up.
Everyone's saying: The impeccably turned-out MacAuslan is a gifted
account man with a lot of sway at Diageo. He's a true class act.

Macdonald, Chris
Job: Managing director, McCann Erickson.
Company: McCann Erickson, 7-11 Herbrand Street, London WC1N.
Work tel: +44 (0)20 7961 2115.
Born: 13 March 1967.
Family: Wife Sarah; children Georgina, Max and Isadora.
Career history: DMB&B, 1990-1993. Associate director, Lowe
Howard-Spink, 1993-1997. Head of account management, Publicis,
1997-2000. Managing partner, Rainey Kelly Campbell Roalfe/Y&R,
2000-2004. McCann Erickson, 2005 to date.
Favourite ad: Stella Artois "ice-skating priests".
Book: Little Dorrit - Charles Dickens.
Album: Hunky Dory - David Bowie.
Website: YouTube.
TV programme: Top Gear.
Magazine (professional): Square Meal.
Magazine (pleasure): Stuff.
Daily newspaper: The Times and The Sun.
Sunday newspaper: The Sunday Times.
Breakfast radio show: I alternate between Today on Radio 4 and Johnny
Vaughan on Capital.
What car do you own?: Lexus RX400h.
Most-admired entrepreneur: Howard Hughes.
Favourite technology: Intel Core2Duo Processor.
Greatest achievement: Professionally: being managing director of McCann.
Personally: persuading my wife to marry me and having three fantastic
children.
Most humbling experience: Aged 16, working on a building site, in a
trench and bursting a sewage pipe with a pickaxe.
What principle defines your working life?: Work hard, play harder and
have fun doing both.
Everyone's saying: This year, the energetic and eminently capable
Macdonald finally got the promotion to the managing director's chair
that he's been craving since he left Rainey Kelly Campbell
Roalfe/Y&R after WPP passed him up in favour of James Murphy. Will
he follow in Murphy's footsteps and get a chief executive's title next?

MacLennan, Moray
Job: Chairman, UK group, M&C Saatchi.
Company: M&C Saatchi, 36 Golden Square, London W1F.
Work tel: +44 (0)20 7543 4523.
Born: 29 August 1961.
Family: Wife Wendy; daughter Mia; son Kit.
Career history: Trainee to managing director, Saatchi & Saatchi,
1983-1993. Founder to UK chairman, M&C Saatchi, 1995 to date.
Favourite ad: Silk Cut "shower curtain".
Book: Buying A Fishing Rod for My Father by Gao Xingjian.
Album: Born to Run - Bruce Springstein.
Website: heavy.com.
TV programme: Green Wing.
Magazine (professional): Campaign.
Magazine (pleasure): ES.
Daily newspaper: Daily Mirror.
Sunday newspaper: The People.
Breakfast radio show: Five Live.
What car do you own?: Beaten-up old Aston.
Most-admired entrepreneur: Victor Kiam.
Favourite technology: My electric pencil sharpener.
Greatest achievement: Running this place for ten years and remaining
sane. On the edge, but sane.
Most humbling experience: I am humbled daily by the brilliance of my
colleagues.
What principle defines your working life?: Avoid principles that define
your working life.
Everyone's saying: MacLennan's wit and panache permeates all the way
through the halls of M&C and was in no small part responsible for
them coming out of the BA bun fight with the hearts of adland, if not
the actual account.

Makin, Charlie
Job: Chief strategic officer, BLM.
Company: BLM, Eagle House, 50 Marshall Street, London W1F.
Work tel: +44 (0)20 7437 1317.
Born: 8 March 1960.
Family: Wife Madeleine; children Ollie (six), Millie (four) and Jamie
(one).
Career history: Media assistant to director, Saatchi & Saatchi,
1980-1990. Media director, CKT, 1990-1992. BLM, 1992 to date.
Favourite ad: CKT's launch commercial for Vanity Fair.
Book: Saturday - Ian McEwan.
Album: Marquee Moon - Television.
Website: The Julie Burchill Random Recycler -
homepage.ntlworld.com/l_tabraham/jbrr.htm.
TV programme: Later with Jools Holland.
Magazine (professional): Campaign.
Magazine (pleasure): The Week.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Mercedes 500 SL and a Solex Moped.
Most-admired entrepreneur: Bob Geldof.
Favourite technology: Line 6 Variax guitar.
Greatest achievement: My family.
Most humbling experience: My children speaking better French than me.
What principle defines your working life?: We will always win the next
pitch.
Everyone's saying: The affable and cerebral Makin once again took over
the day-to-day planning reins at BLM Media following the departure of
Guy Abrahams. He was also one of the UK media judges at Cannes.

Male, Jeremy
Job: Chief executive, UK & Northern Europe, JCDecaux.
Company: JCDecaux, Summit House, 27 Sale Place, London W2.
Work tel: +44 (0)20 7298 8005.
Born: 3 November 1957.
Family: Married to Jane; two children AJ and Sophie.
Further details: Not supplied.
Everyone's saying: OK, so Male and Co couldn't quite wrestle the TfL
brief away from Viacom Outdoor, but it's still been a good year. While
rivals struggled to come to terms with accountability and transparency
issues thrust on them from across the Atlantic, with Male at the helm
his company has come through 2006 unscathed... and with the ú500 million
BAA contract in the bank, too.

Manning, Nick
Job: Chief executive, OMD UK Group.
Company: OMD UK Group, 239 Old Marylebone Road, London W1.
Work tel: +44 (0)20 7470 7116.
Born: 26 January 1957.
Family: Wife, Sarah; three sons, James (15), Alex (14), Henry (eight).
Career history: 1980 Chris Ingram Associates, trainee, 1990 Manning
Gottlieb Media, co-founder, 2004 OMD UK Group, CEO.
Favourite ad: Nike poster: "1966 was a great year for English football".
Book: The A-List, of course.
Album: Who Killed The Zutons? by The Zutons.
Website: Fulham FC.
TV programme: Spaced (when it's on!).
Magazine (professional): Campaign (is there any other?!).
Magazine (pleasure): The Spectator.
Daily newspaper: Financial Times.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Citroen DS EFi Pallas (1974).
Most-admired entrepreneur: Sir Richard Branson.
Favourite technology: My iMac G4.
Greatest achievement: Professionally, Manning Gottlieb.
Most humbling experience: Losing any pitch.
What principle defines your working life?: Happy people make work fun
and maximise profit.
Everyone's saying: Manning, thoughtful and exacting, announced his
resignation from OMD this year, though he won't be leaving until early
next. His departure has made room for the promotion of internal talent,
but leave OMD looking a little short on seasoned executives.

Marquis, Simon
Job: Chairman, National Readership Survey.
Company: National Readership Survey, 40 Parker Street, London WC2.
Work tel: +44 (0)7711 883876.
Born: 3 May 1953.
Family: Wife Nicky; children Sophie, Clio and Edward.
Career history: Media then managing director, Burkitts 1983-1992.
Editorial director Haymarket, 1993-1998. Managing director to chairman,
ZenithOptimedia, 1998-2006. Also: chairman Evolutions and Media Circle;
non-executive director, St Ives and Packet Vision.
Favourite ad: Fiat Strada launch 1979.
Book: The Charm of Birds by Lord Grey.
Album: Melody AM by Royksopp.
Website: Abebooks.com.
TV programme: Top Gear.
Magazine (professional): Campaign.
Magazine (pleasure): The Spectator.
Daily newspaper: The Telegraph.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Wogan.
What car do you own?: Lexus RX 300.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: Canon digital SLR.
Greatest achievement: Three Peaks Challenge 1997.
Most humbling experience: Too many to mention.
What principle defines your working life?: Don't let other people down.
Everyone's saying: While no rival to John Bartle on the portfolio career
front, when it comes to non-executive directorships Marquis' collection
testifies to his experience across multiple media.

Marshall, Richard
Job: Business development director, Tullo Marshall Warren.
Company: T ullo Marshall Warren, 81 King's Road, London SW3.
Work tel: +44 (0)20 7349 4036.
Born: 15 July 1957.
Family: Wife Katie; daughter Emma.
Career history: Graduate trainee, Foote Cone & Belding, 1978-1980.
Account manager, Dupuy Saatchi & Saatchi (Paris), 1980-1982. Account
director, Saatchi & Saatchi (London), 1982-1987.
Co-founder, TMW, 1987 to date.
Favourite ad: Guinness "surfer".
Book: Michelin Guide.
Album: Pink Floyd's Ummagumma.
Website: Google.
TV programme: The Catherine Tate Show.
Magazine (professional): Campaign.
Magazine (pleasure): Decanter.
Daily newspaper: Financial Times.
Sunday newspaper: The Mail on Sunday.
Breakfast radio show: Radio 4.
What car do you own?: Honda CBF and BMW X5.
Most-admired entrepreneur: Richard Reed, John Wright and Adam Balon, the
founders of Innocent Drinks.
Favourite technology: Sky+.
Greatest achievement: Having a daughter (Emma).
Most humbling experience: As above.
What principle defines your working life?: Never say "never".
Everyone's saying: If Richard Marshall's 24 hours with... column was to
be believed, he does three creds a day. No wonder, then, that the agency
sold for a whopping ú38 million this year.

Marshall, Simon
Job: Chief executive, Publicis Dialog.
Company: Publicis Dialog, 82 Baker Street, London W1U.
Work tel: +44 (0)20 7830 3394.
Born: 4 February1961.
Family: Married; children Susie (20), Sam (17), Poppy (15), two dogs,
one cat.
Career history: Captain, British Army, 1983-1987. Account manager,
Macalister & Co, 1987-2001. Account director, Cramm Francis Woolf,
2001-2004. Vice-president, Carlson, 1994-1996. Board account director,
GGT Direct, 1996-1998. Client director, OgilvyOne, 1998-2000. Managing
director then chief executive, Publicis Dialog, 2000 to date.
Favourite ad: Guinness - any of the Rutger Hauer series.
Book: Animal Farm by George Orwell.
Album: Led Zeppelin - Physical Graffiti.
Website: bbc.co.uk.
TV programme: I'd like to be cooler about this but my children know it's
Time Team.
Magazine (professional): Marketing Week, Campaign, New Media Age.
Magazine (pleasure): Undisclosed
Daily newspaper: The Times, Evening Standard.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Renault -Laguna estate and Clio.
Most-admired entrepreneur: John Cauldwell.
Favourite technology: BlackBerry (also least favourite).
Greatest achievement: Publicis Dialog.
Most humbling experience: Two weeks after leaving the Army as a captain,
my first job as an account executive at Macalisters was to take the
Christmas card catalogue around to every single PA at Shell and take
their orders.
What principle defines your working life?: Do unto others as you would
have them do unto you.
Everyone's saying: With Dennis Kerslake's return to Dialog as chairman,
it'll be crowded at the helm of the agency going forward.

McAteer, Ian
Job: Managing director, The Union.
Company: The Union, Union House, 18 Inverleith Terrace, Edinburgh EH3.
Work tel: +44 (0)131 625 6000.
Born: 17 November 1958.
Family: Clare, Fergus, Rory, Juliette.
Career history:: Barrister at law, 1981-1983. Trainee account executive
to group account director, Saatchi & Saatchi, 1984-1992. Client
services director, Faulds Advertising, 1992-1996. Founder, The Union,
1996 to date.
Favourite ad: The Carlton Draught "big ad" makes me laugh a lot... it's
freakin huge... it'd better sell some beer.
Book: The Lord of the Rings by JRR Tolkien (blows your mind at 11 years
old).
Album: Lou Reed - Transformer, challenged by Led Zeppelin IV.
Website: Google Earth, plus the BBC Sport football and rugby discussion
boards.
TV programme: Still Game (Glaswegian humour that reminds me of
childhood).
Magazine (professional): I guess it has to be Campaign.
Magazine (pleasure): Celtic View.
Daily newspaper: The Herald.
Sunday newspaper: Scotland on Sunday.
Breakfast radio show: Real Radio - I love the wind-ups. But the Football
Phone-in in the evening is best.
What car do you own?: Volvo XC90 with some added bits (Three kids, a dog
and three cats is my defence).
Most-admired entrepreneur: Not Alan Sugar.
Favourite technology: Apple MacBook Pro, but my Canon Ixus is a close
second.
Greatest achievement: Not wetting myself going down the Olympic
Bobsleigh run in St Moritz.
Most humbling experience: Making a mess of the first time I stood up in
court.
What principle defines your working life?: Be consistent, be true to
yourself, treat others as you would want to be treated yourself.
Everyone's saying: As with any Scottish agency the pressure on McAteer
is building as agencies fight for clients and against declining margins.

McCall, Carolyn
Job: Chief executive, Guardian Media Group.
Company: Guardian Media Group, 60 Farringdon Road, London EC1R.
Work tel: +44 (0)20 7239 9711.
Born: 13 September 1961.
Family: Husband Peter; children Dan, Max and Emmy.
Career history: All history as per 2005 entry, plus: appointed chief
executive, Guardian Media Group, 1 August 2006.
Favourite ad: Undisclosed.
Book: Undisclosed.
Album: Undisclosed.
Website: Guardian Unlimited.
TV programme: Undisclosed.
Magazine (professional): Campaign.
Magazine (pleasure): Harpers.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Undisclosed.
What car do you own?: Chrysler Voyager.
Most-admired entrepreneur: Undisclosed.
Favourite technology: Undisclosed.
Greatest achievement: Undisclosed.
Most humbling experience: Undisclosed.
What principle defines your working life?: Undisclosed.
Everyone's saying: The vivacious McCall moved into the media big time
with her promotion to Guardian Media Group chief executive this year.
She showed her steely side when the GMG board passed over Stuart Taylor
when choosing her successor as Guardian Newspapers MD.

McCulloch, Ian
Job: Commercial director, ITV.
Company: ITV, 200 Gray's Inn Road, London WC1X.
Work tel: +44 (0)20 7396 6204.
Born: 7 December 1959.
Family: Two daughters.
Career history: Joined LWT 1980, been in ITV ever since.
Favourite ad: Carling "Dambusters".
Book: Weaveworld by Clive Barker.
Album: Introducing the Style Council.
Website: ITV-F1.com.
TV programme: The news.
Magazine (professional): Campaign.
Magazine (pleasure): Bike.
Daily newspaper: Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Heart with Jamie Theakston.
What car do you own?: 2006 Ford Mustang, 1959 Cadillac Flat Top.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: iPod.
Greatest achievement: Two gorgeous daughters.
Most humbling experience: Being at the birth of the above.
What principle defines your working life?: Tomorrow belongs to the
discontented.
Everyone's saying: 2006 was McCulloch's annus horribilis as the shooting
and car enthusiast battled through ITV's ad revenue crisis and the man
who appointed him as his number two, Charles Allen, resigned from the
broadcaster under pressure from shareholders. The embattled McCulloch
targeted the abolition of CRR as one of his main priorities and
spearheaded a drive towards greater collaboration with creative
agencies.

McDevitt, Carolyn
Job: Managing director, IPC Advertising.
Company: IPC Media, Kings Reach Tower, Stamford Street, London SE1.
Work tel: +44 (0)20 7261 5601.
Born: Last century!
Family: Plenty, mainly in Ireland, always available for weddings and
parties.
Career history: Sales director TVMM, 1989-1991. Commercial director
(board), Westcountry Television, 1991-1996. Chief executive, Barb,
1998-2004. Managing director, IPC Advertising, May 2005 to date.
Favourite ad: Loved the Smirnoff commercials, especially the Christmas
Russian animation, circa six years ago.
Book: The Museum Scene - Kate Atkinson.
Album: Love Over Gold -
Dire Straits.
Website: IPC Advertising, of course.
TV programme: Top Gear.
Magazine (professional): Campaign.
Magazine (pleasure): So many to choose, so little time to read...
Wallpaper*, InStyle, Maison & Decor.
Daily newspaper: Financial Times and Evening Standard.
Sunday newspaper: The Times, The Mail on Sunday, and Nice Matin when in
France.
Breakfast radio show: I like John Humphreys with my corn flakes, so
Radio 4.
What car do you own?: Beaten-up Mercedes SLK.
Most-admired entrepreneur: My local Italian restaurant owner - he has a
really successful formula and a great lifestyle.
Favourite technology: SMS.
Greatest achievement: Reinventing myself at this stage in my life!
Most humbling experience: Knowing that there are some really
professional and hard-working passionate people in this business that
don't always get the credit for their hard work.
What principle defines your working life?: Making sure it's always do as
I do and not as I say.
Everyone's saying: Despite spending more than 20 years in television,
it's taken just a year for the determined Caroline McDevitt to become a
magazine evangelist. She has embraced the move away from what she calls
"the black arts" of buying and selling TV space to a medium in which
sales people can call on publishers and editors to support pitches
across like-minded magazine brands and emerging platforms.

McDonald, Jill
Job: Chief marketing officer, McDonald's.
Company: McDonald's, 11-59 High Road, East Finchley, London N2.
Work tel: +44 (0)20 8700 7307.
Born: 15 May 1964.
Family: Married with two sons aged five and four.
Career history: Graduate trainee and various assistant brand manager and
brand manager roles including Palmolive soap and new product
development, Colgate Palmolive, 1987-1990. Brands management executive
to head of global marketing, British Airways 1990-2006.
Favourite ad: Volvo "cages save lives": a poster with a diver in a cage
and a great white shark.
Book: Perfume by Patrick Suskind.
Album: Big Calm by Morcheeba.
Website: Amazon.
TV programme: Prime Suspect.
Magazine (professional): Marketing.
Magazine (pleasure): Elle.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: I am still searching... keep hopping around!
What car do you own?: Mercedes CLK convertible.
Most-admired entrepreneur: Jamie Oliver.
Favourite technology: My new BlackBerry.
Greatest achievement: It's a cliché, but nothing comes close to my
children.
Most humbling experience: My father recently died and realising that
this life business is all a very temporary state of affairs.
What principle defines your working life?: Work hard, enjoy it and keep
it in perspective.
Everyone's saying: With a surname like hers, perhaps she was destined
for a top job at the fast-food chain. She is a well regarded marketer
but faces a formidable challenge as the company battles against wobbling
sales and the relentless criticism of its role in fuelling obesity.

McGuinness, Andrew
Job: Partner, Beattie McGuinness Bungay.
Company: Beattie McGuinness Bungay, 16 Short's Gardens, London WC2H.
Work tel: +44 (0)20 7632 0400.
Born: 22 April 1970.
Family: Beautiful wife Isabella; two girls Jessica and Ella, both four;
Alfie (one).
Career history: Graduate trainee to account director, J. Walter
Thompson, 1993-1998. Account director to group account director, M&C
Saatchi Sydney, 1998-2000. Partner to chief executive, TBWA, 2000-2005.
Founding partner, Beattie McGuinness Bungay, 2005 to date.
Favourite ad: Sony PlayStation "double life".
Book: Undisclosed.
Album: Undisclosed.
Website: Undisclosed.
TV programme: The Simpsons.
Magazine (professional): Undisclosed.
Magazine (pleasure): Undisclosed.
Daily newspaper: The Sun.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Undisclosed.
Most-admired entrepreneur: Bill Gates (Foundation).
Favourite technology: My TV set.
Greatest achievement: My family.
Most humbling experience: Undisclosed.
What principle defines your working life?: Do unto others...
Everyone's saying: One of advertising's good guys, McGuinness has really
come into his own since jumping the network ship and launching his own
company. His easy, unflappable manner suggests he's relishing being a
master of his own destiny at BMB, while the agency's success is
testament to his consummate account man skills.

McLeod, Andy
Job: Outgoing executive creative director, Fallon London.
Company: Fallon London, 67-69 Beak Street London W1F.
Work tel: +44 (0)20 7494 9120.
Born: 14 March 1966.
Family: Wife Rachel; sons Jonah and Sidney.
Career history: Four years: at Butterfield Day Devito Hockney, three
years at Duckworth Finn Grubb Waters; two and a half years at BMP DDB;
eight years at Fallon.
Favourite ad: "Look like a model, don't act like one" for Lee jeans
written some time during the 80s by, I think, Mike Lescarbeau, the great
Fallon McElligott copywriter.
Book: One People by Guy Kennaway.
Album: Stone Roses.
Website: eBay.
TV programme: Match of the Day.
Magazine (professional): You're just fishing for compliments.
Magazine (pleasure): World of Interiors, Condé Nast Traveller, Arena,
GQ.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer, The Sunday Times.
Breakfast radio show: My children provide the audio entertainment at
breakfast time.
What car do you own?: Saab Convertible.
Most-admired entrepreneur: The guy who's opened the Flat White coffee
shop in Berwick Street.
Favourite technology: iChat, if I could figure it out.
Greatest achievement: I've said it before but my boys at home, my boys
at work.
Most humbling experience: Sitting in on a Guardian editorial meeting.
What principle defines your working life?: Don't fuck it up.
Everyone's saying: Although the two share an office, McLeod's
partnership with Flintham has been in name only for some time now. So it
came as no surprise when he announced his decision to leave the agency
to pursue his dream of commercials directing. He's in good company at
his new home, Rattling Stick: Danny Kleinman and Ringan Ledwidge are two
of the best directors in the UK today.

Mead, Peter
Job: Chairman, Omnicom Europe; vice-chairman, Omnicom Group Inc.
Company: Omnicom, 151 Marylebone Road, London NW1.
Work tel: +44 (0)20 7616 3604.
Born: Sometime in the late 40s.
Family: Wife Sammy. Sons Billy, Ben and Harry.
Career history: Abbott Mead Vickers BBDO, Omnicom.
Favourite ad: Anything written by David Abbott and art directed by Ron
Brown.
Book: Tender is the Night by F Scott Fitzgerald.
Album: Diana Krall.
Website: Amazon.
TV programme: Frasier.
Magazine (professional): Campaign.
Magazine (pleasure): Stuff.
Daily newspaper: Evening Standard.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: Mercedes S600.
Most-admired entrepreneur: Howard Hughes.
Favourite technology: Sky+.
Greatest achievement: Being part of the team that got Millwall promoted
to the first division in the late 80s.
Most humbling experience: Being told by an early boss that I would never
be more than an average account manager.
What principle defines your working life?: To look after the people who
work for you.
Everyone's saying: What on earth does John Wren's Mr Fixit do all day to
justify that salary? For a statesman, the clubbable Mead has been
somewhat invisible this year Still, he's an extremely experienced
ambassador.

Meadows-Smith, Georgina
Job: European innovation commer-cialisation director, Diageo.
Company: Diageo, Lakeside Drive, London NW10.
Work tel: +44 (0)20 8978 6078.
Born: Not telling.
Family: Are lovely.
Career history: Smirnoff Ice, Smirnoff and Guinness marketing, Diageo,
1996-2006.
Favourite ad: R White "secret lemonade drinker".
Book: Vernon God Little by DBC Pierre.
Album: Morcheeba - Big Calm.
Website: Findaproperty.com.
TV programme: Property Ladder.
Magazine (professional): Harvard Business Review.
Magazine (pleasure): All the celeb gossip mags.
Daily newspaper: Who has time to read a daily newpaper?
Sunday newspaper: The Sunday Times.
Breakfast radio show: I am a station hopper.
What car do you own?: Shank's pony.
Most-admired entrepreneur: Karen Earl.
Favourite technology: Google.
Greatest achievement: Launching a brand and making ú380 million in year
one.
Most humbling experience: Realising that it might be a one-off.
What principle defines your working life?: Love what you do.
Everyone's saying: The woman with quite possibly the most complicated
job title in advertising has put her name to some of the best booze
brands and booze advertising around. No doubt she will have downed some
of the black stuff to celebrate the Grand Prix for Guinness' "noitulove"
at Cannes this year.

Medd, Andy
Job: Partner, Mother.
Company: Mother, The Biscuit Building, 10 Redchurch Street, London E2.
Work tel: +44 (0)20 7012 1999.
Born: Undisclosed.
Family: Wife Emma; three kids - Issey, Finley and Attie; dog, Dash.
Career history: SmithKline Beecham; Coca-Cola; Mother.
Favourite ad: Dr Pepper "emergency".
Book: Perfume by Patrick Suskind.
Album: Are You Experienced? by the Jimi Hendrix Experience.
Website: Amazon or imbd.
TV programme: Black Books.
Magazine (professional): Undisclosed.
Magazine (pleasure): The Week.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Volkswagen Golf and a Volvo.
Most-admired entrepreneur: Perry HT.
Favourite technology: New iMac.
Greatest achievement: Being a father and mother.
Most humbling experience: As above.
What principle defines your working life?: Definitely it's now: "What
goes around comes around."
Everyone's saying: Medd's been instrumental in keeping Mother at the top
of Coke's global agenda - no mean feat when the brief is to remind
people of the values that encapsulate the world's biggest brand. He also
puts much energy into keeping Mother's internal culture strong -
something that really mattters to the partners.

Melsom, Andrew
Job: Senior partner, Agency Insight.
Company: Agency Insight, 10 Stephen Mews, London W1T.
Work tel: +44 (0)1488 669 000 / +44 (0)20 7307 3179.
Born: 1 February 1953.
Family: Wife Mel; son Harry; daughters Edwina and Cecily.
Career history: IPC Newspapers; JWT; BMP Business; Energis; Agency
Insight.
Favourite ad: Quinns (Mother).
Book: Untold Stories by Alan Bennett.
Album: Jack Johnson.
Website: www.rocketboom.com.
TV programme: None, really can't think of anything I like other than
sport.
Magazine (professional): Campaign.
Magazine (pleasure): The Spectator.
Daily newspaper: The Daily Telegraph, although I do not like the idea of
owner-controlled editorial.
Sunday newspaper: The Sunday Times, The Sunday Telegraph.
Breakfast radio show: Today.
What car do you own?: Mercedes S, Mitsubishi Shogun, Ford Fiesta.
Most-admired entrepreneur: Tommy - freelance gardener aged 80-ish.
Favourite technology: Cogswell and Harrison 12.00 Bore shotgun made in
the 20s.
Greatest achievement: Appearing on the West End stage as Cliff Richard.
Most humbling experience: Excel.
What principle defines your working life?: Keep buggering on.
Everyone's saying: The quietest of the matchmakers in 2006, Melsom is
fighting to retain Agency Insight's share of the market. He's loyal and
highly principled, even if somewhat over-impressed by a posh accent.

Mendelsohn, Nicola
Job: Deputy chairman, Grey London.
Company: Grey London, 215-227 Great Portland Street, London W1W.
Work tel: +44 (0)20 7413 2565.
Born: 29 August 1971.
Family: Husband Jon; children Gabi, Danny, Sam and Zac.
Career history: 1992: graduate trainee, Bartle Bogle Hegarty; 2003:
new-business director, Grey London.
Favourite ad: Levi's "summer".
Book: Guess How Much I Love You! (my kids' favourite).
Album: Too embarrassing to admit.
Website: Boing Boing.
TV programme: Lost - I'm an addict! - and The Thick of It.
Magazine (professional): Management Today.
Magazine (pleasure): Vogue.
Daily newspaper: Financial Times and The Sun.
Sunday newspaper: The Times.
Breakfast radio show: Today.
What car do you own?: Mercedes.
Most-admired entrepreneur: Ruth Parasol.
Favourite technology: BlackBerry.
Greatest achievement: Raising more than ú1 million for a school in
Southgate.
Most humbling experience: Being a mum.
What principle defines your working life?: It can be done!
Everyone's saying: She's a Wacl devotee and loves all things girly from
diamonds to make-up. However, Grey's London profile is slipping,
something its new WPP parent will be worrying about.

Mendoza, Marc
Job: Managing partner, Media Planning Group.
Company: MPG, 11 Great Newport Street, London WC2H.
Work tel: +44 (0)20 7393 2405.
Born: 28 July 1960.
Family: Married to Kim; two daughters Hannah (15) and Mollie (12).
Career history: 1983-1986: Media Solutions, Manchester & Advertising
Principles, Leeds. 1986-2006: Havas - WCRS media director until 1997,
then MPG to date.
Favourite ad: Sega Pirate TV and Orange Launch.
Book: Lord of the Rings by JRR Tolkein.
Album: Breezin' - George Benson.
Website: Sporting Life.
TV programme: House, Curb Your Enthusiasm.
Magazine (professional): Campaign.
Magazine (pleasure): The Week.
Daily newspaper: The Sun.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Land Rover Discovery, Audi A4 Cabrio, Mini Cooper
S convertible.
Most-admired entrepreneur: Jack Cohen.
Favourite technology: Sky+.
Greatest achievement: Staying employed, staying sane, being surrounded
by women.
Most humbling experience: Sitting next to a brain surgeon at a lunch and
asking him what he did for a living - a proper job.
What principle defines your working life?: Be straight and no harm shall
come to you.
Everyone's saying: One half of Media Planning Group's dynamic leadership
team alongside his cousin Mark Craze, colleagues say that Mendoza has an
approachable, even cuddly manner, compared with Craze. Mendoza's energy
has contributed to a solid new-business performance from the Havas
agency.

Merrihue, Jeffrey
Job: Chief executive, Accenture Marketing Sciences.
Company: Accenture Marketing Sciences, 16 Dufour's Place, London W1F
7SP.
Work tel: +44 (0)20 7851 0467.
Born: 6 December 1959.
Family: Wife and two daughters.
Career history: European marketing director for Kellogg's - 1999; chief
executive of Initiative Media until 2001.
Favourite ad: "Big ad" from Australia for Carlton Draught.
Book: Steppenwolf by Hermann Hesse.
Album: Dark Side of the Moon - Pink Floyd.
Website: lostartofmarketing.com.
TV programme: Monty Python.
Magazine (professional): Campaign.
Magazine (pleasure): Contagious.
Daily newspaper: The Times.
Sunday newspaper : The Sunday Times.
Breakfast radio show: Ricky Gervais podcast.
What car do you own?: None.
Most-admired entrepreneur: Leonardo da Vinci.
Favourite technology: TV.
Greatest achievement: Turning around Kellogg's Mexico.
Most humbling experience: Trying to fix a European media company.
What principle defines your working life?: A client a day keeps
unemployment away.
Everyone's saying: The solid Merrihue spent much of 2006 overseeing the
acquisition and integration of Media Audits European business with
Accenture Marketing Sciences to become the world's largest marketing
optimisation group.

Meyer, Paul J
Job: Global president and chief operating officer, Clear Channel
Outdoor.
Company: Clear Channel Outdoor, 2201 E. Camelback Road, Suite 50,
Phoenix, AZ 85016, USA.
Work tel: +1 602 381 5706.
Born: Undisclosed.
Family: Undisclosed.
Career history: 1996-1999: Executive vice-president and general counsel
of Clear Channel Outdoor. 1999-2002: President/chief operating officer
of Clear Channel Outdoor. 2002-2005: President/chief executive of Clear
Channel Outdoor (then only the Americas). 2005 to date: Global
president/chief operating officer of Clear Channel Outdoor.
Favourite ad: The most recent iPod outdoor ad.
Book: The World is Flat by Thomas Freidman.
Album: My music tastes are eclectic.
Website: Clearchanneloutdoor.com.
TV programme: Fox News.
Magazine (professional): No favourite.
Magazine (pleasure): Don't read magazines for pleasure.
Daily newspaper: The Wall Street Journal.
Sunday newspaper: Arizona Republic.
Breakfast radio show: Don't have one.
What car do you own?: 750 BMW.
Most-admired entrepreneur: Karl Eller.
Favourite technology: Digital Sign Displays.
Greatest achievement: My two children.
Most humbling experience: Serving as a law clerk to Earl Warren when he
was Chief Justice of the United States.
What principle defines your working life?: Never compromise your
principles.
Everyone's saying: Clear Channel's outdoor business in the US has been
going great guns, but the international business is proving to be a drag
on the profits it's making across the pond. With the board said to be
considering selling off its international business, many are wondering
if the Meyer family will continue to be a player on the outdoor scene
outside of the US.

Mildenhall, Jonathan
Job: Outgoing strategy director, Mother. Soon to be Coke's head of
global marketing.
Company: Mother, The Biscuit Building, 10 Redchurch Street, London E2.
Work tel: +44 (0)7776 225491.
Born: 9 September 1967.
Family: Annie, Evie, Ronni and Kaia (my four gorgeous god-daughters);
Jackson (my cooler-than-cool god-son).
Career history: McCann - where I learnt the gold standard in client
service; Bartle Bogle Hegarty - where I got my university degree in
strategic rigour and creative excellence; Lowe - where I met the
wonderful Matthew Bull; HHCL - where I learnt how to do things
differently; TBWA - where I learnt how to run a company; and finally
Mother - where I've learnt the value of company principles and the value
of independence.
Favourite ad: This will never change - BA "face".
Book: To understand the strength of the human spirit - The Colour Purple
by Alice Walker.
Album: Love, Whitney.
Website: Motherlondon.com.
TV programme: BBC News - the only TV programme I watch every day.
Magazine (professional): The Week.
Magazine (pleasure): Surface.
Daily newspaper: Financial Times and The Sun.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Any Whitney album.
What car do you own?: A London black cab - it's great; it comes with
several drivers.
Most-admired entrepreneur: Bob.
Favourite technology: My iPod.
Greatest achievement: A circle of friends, the foundation of which is a
set of morals and principles so strong you could build a city on them.
Most humbling experience: The brain power of the Harvard Business School
faculty.
What principle defines your working life?: Be respectful.
Be honest. Be open-minded. Be brave. Be true.
Everyone's saying: What a coup! Mildenhall's new job at Coke means he's
seriously powerful. He's moving to Atlanta, but plans to have a Miami
bolt hole (for those of you looking for a fun holiday destination).

Miles, Jeremy
Job: Chairman, Miles Calcraft Briginshaw Duffy.
Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London
W1T.
Work tel: +44 (0)20 7073 6900.
Born: 24 May 1955.
Family: Karina; one daughter.
Career history: 1980: joined Abbott Mead Vickers as trainee account
executive on all of the agency business. 1985-1994: board director on
Sainsbury's business. 1985-1999: doard director on The Economist.
1994-1999: board director on BT "It's good to talk". 1995-1999: board
director on BT Global, Corporate and Mobile. 1998: promoted to
vice-chairman of AMV BBDO. 1999: left to start Miles Calcraft Briginshaw
Duffy.
Favourite ad: Chivas Regal "Father's Day".
Book: If This is a Man by Primo Levi.
Album: Mozart's Requiem.
Website: FT.com.
TV programme: The Sopranos, The Shield.
Magazine (professional): Saturday Financial Times.
Magazine (pleasure): The New Yorker.
Daily newspaper: The Times, Financial Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Aston Martin V8.
Most-admired entrepreneur: Elle Macpherson.
Favourite technology: Calculator.
Greatest achievement: Setting up the agency.
Most humbling experience: Upbeat speech to whole agency by 18-year-old
cystic fibrosis sufferer.
What principle defines your working life?: Integrity.
Everyone's saying: Miles defines the term "old-fashioned account man".
His ready sense of humour makes him great company and his loyalty to
friends and colleagues means he's a powerful ally. Moved to Chelsea this
year, on the back of the sale of MCBD last year.

Milner, Clive
Job: Group managing director, News International.
Company: News International, 1,Virginia Street, London E98.
Work tel: +44 (0)20 7782 3711.
Born: 21 November 1956.
Family: Wife Camilla; children Lauren and Christian.
Career history: The Observer, 1980-1981; News International, 1981 to
date.
Favourite ad: Honda Diesel "hate something, change something".
Book: Parliament of Whores - PJ O'Rourke.
Album: Anything by Van Morrison.
Website: Too many to list.
TV programme: Top Gear.
Magazine (professional): Campaign!
Magazine (pleasure): Golf World (I'm rubbish).
Daily newspaper: The Sun, TheTimes.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Aston Martin DB9.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: iPod.
Greatest achievement: B: ecoming a dad.
Most humbling experience: Too personal.
What principle defines your working life?: Have a go.
Everyone's saying: News International's urbane and focused group
managing director has had another frantic year - masterminding the
company's free newspaper launch thelondonpaper while overseeing its
ongoing operations. He continues to combine a cerebral approach with
sound commercial instincts.

Minnec, John
Job: Co-president, Draft/FCB Group.
Company: Draft/FCB Group, 60 Sloane Avenue, London SW3.
Work tel: +44 (0)20 7894 5103.
Born: 30 May 1965.
Family: Father of three.
Career history: 1987-1988: copywriter, Leo Burnett.
1989: president, Moesch & Minnec Advertising. 1991: account
supervisor, Grey Advertising. 1994: account supervisor, Ogilvy &
Mather. 1996-2002: executive vice-president, Draft. 2005: managing
director, Draft London.
Favourite ad: Tabasco TV spot.
Book: Paradise Lost by John Milton.
Album: Anything by Eric Clapton.
Website: The Onion - makes me laugh.
TV programme: Dr Who.
Magazine (professional): Campaign.
Magazine (pleasure): Men's Health.
Daily newspaper: Financial Times.
Sunday newspaper: The New York Times.
Breakfast radio show: Today.
What car do you own?: Jaguar XKR 100.
Most-admired entrepreneur: Anita Roddick.
Favourite technology: iPod.
Greatest achievement: Becoming the father of three.
Most humbling experience: Becoming the managing director of Draft.
What principle defines your working life?: "Never quit" (and it's
tattooed on my left arm).
Everyone's saying: The Chicago native was in the US marines for 13
years, no less. He's an energetic manager, something that will set him
in good stead in the future at Draft/FCB.

Miron, Stephen
Job: Managing director, The Mail on Sunday.
Company: Associated Newspapers, Northcliffe House, 2 Derry Street,
London W8.
Work tel: +44 (0)20 7938 6489.
Born: 8 May 1965.
Family: Wife Suzanne; daughters Georgia (four) and Anya (two).
Career history: 1985: sales executive, TV Times. 1988: advertising
manager, The Mail on Sunday. 1998: commercial director, The Independent.
2002: managing director, Associated New Ventures, Associated Newspapers.
2003: managing director, The Mail on Sunday.
Favourite ad: The next one in the paper.
Book: The Insider - Piers Morgan.
Album: A Time to Love - Stevie Wonder.
Website: www.europeantour.com.
TV programme: The Apprentice (US version).
Magazine (professional): Campaign, Media Week, Marketing, Marketing
Week.
Magazine (pleasure): GQ, Stuff, Golf International.
Daily newspaper: Have a guess!
Sunday newspaper: Now you're being silly.
Breakfast radio show: Heart FM with Jamie Theakstone.
What car do you own?: Lexus RX400h SEL.
Most-admired entrepreneur: Philip Green.
Favourite technology: BlackBerry.
Greatest achievement: Personally, my gorgeous girls; professionally,
managing to play with the best team in the business.
Most humbling experience: Being part of the CLIC Sargent Home from Home
London appeal.
What principle defines your working life?: Never live life to one
principle.
Everyone's saying: Stephen Miron may be an avid golfer and even has a
golf course simulator at home, but there's no sign of this first class
networker retiring just yet to the driving range. The Mail on Sunday
remains in robust health under his stewardship and daring initiatives
such as the shortlived experiment with You magazine on the newsstand
show that Miron is not afraid to take the odd risk.

Mitchem, Judy
Job: Chief marketing officer, Lowe.
Company: Lowe, 60 Sloane Avenue, London SW3.
Work tel: +44 (0)20 7894 5433.
Born: 7 July 1966.
Family: Partner Neil; children Tommy, Lucas and Lara.
Career history: Graduate trainee, Yellowhammer, 1989-1991. Account
manager, Leagas Delaney, 1991-1994. Account director to business
development director, Rainey Kelly Campbell Roalfe/Y&R, 1994-2000.
Head of new business then group marketing director, M&C Saatchi,
2000-2005. Chief marketing officer, Lowe, 2005-2006.
Favourite ad: The Guardian "points of view".
Book: Once in a House on Fire -Andrea Ashworth Album: Confessions on a
Dance Floor - Madonna.
Website: johnlewis.com.
TV programme: Ten Years Younger.
Magazine (professional): Campaign.
Magazine (pleasure): Condé Nast Traveller.
Daily newspaper: Evening Standard.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Capital FM.
What car do you own?: Volvo XC90 and Peugeot 106.
Most-admired entrepreneur: Richard Reed of Innocent.
Favourite technology: My hairdryer.
Greatest achievement: Sevenoaks School squash cup - Best Improver.
Most humbling experience: An Outward Bound course in the Brecon Beacons
(with my clients).
What principle defines your working life?: If in doubt, do something.
Everyone's saying: This has been the most turbulent year of Mitchem's
professional life:: the hoo-ha around Garry Lace leaving Lowe, the
departure of Tesco for The Red Brick Road... it's all given her a chance
to prove she's more than a new-business getter and ready for another
role before long.

Moira, Gerry
Job: UK director of creativity, Euro RSCG London.
Company: Euro RSCG London, Cupola House, 15 Alfred Place, London WC1E.
Work tel: +44 (0)20 7240 4111.
Born: 25 January 1950.
Family: Three sons;one daughter.
Career history: Creative director at O&M; Publicis (twice); WMGO;
Euro RSCG.
Favourite ad: Lynx "getting dressed".
Book: Any Human Heart by William Boyd.
Album: What's Going On by Marvyn Gaye.
Website: iTunes.
TV programme: Match Of The Day.
Magazine (professional): Campaign (silly).
Magazine (pleasure): Country Life.
Daily newspaper: The Sun.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Jeep Cherokee and Mini Cooper convertible.
Most-admired entrepreneur: The next one to appoint Euro RSCG.
Favourite technology: MacBook.
Greatest achievement: Fatherhood.
Most humbling experience: Fatherhood.
What principle defines your working life?: Never put out on the first
date.
Everyone's saying: Advertising's best writer appears to have found a new
lease of life under the management of Mark Cadman and Russ Lidstone.
He's happy, his creative department is making leaps and bounds and he's
successfully weathered the wagging tongues that said he'd be out of a
job as soon as the new management team arrived.

Moore, Warren
Job: Creative partner, Hall Moore CHI.
Company: Hall Moore CHI, 7, Rathbone Street, London W1T.
Work tel: +44 (0)20 7462 8600.
Born: 27 February1969.
Family: Wife Samantha; two children Jessica (11) and Tommy (nine).
Career history: 1990: GGT; 1992: Option One; 1995: Clarke Hooper; 2000:
Traffic Interactive; 2001: Proximity London; 2004: Hall Moore CHI.
Favourite ad: Apple "1984".
Book: Lord of the Flies by William Golding.
Album: Late Registration by Kayne West.
Website: bbc.co.uk.
TV programme: Walking with Dinosaurs.
Magazine (professional): Campaign.
Magazine (pleasure): GQ.
Daily newspaper: The Daily Telegraph.
Sunday newspaper: The Sunday Telegraph.
Breakfast radio show: n/a.
What car do you own?: Everything in the Shell/Matchbox collection.
Most-admired entrepreneur: Simon Hall.
Favourite technology: Dirty great 50-inch plasma telly.
Greatest achievement: Raising two gorgeous children.
Most humbling experience: Raising two gorgeous children.
What principle defines your working life?: Keep it simple, make it
beautiful.
Everyone's saying: Funny-man Moore could do with hiring more senior
talent to help spread his workload. Maybe then he could get back to
doing the things most creative directors do such as winning awards as
opposed to travelling the length and breadth of the country visiting
clients.

Morgan, Rebecca
Job: Chief strategy officer, Lowe.
Company: Lowe London, 60 Sloane Avenue, London SW3.
Work tel: +44 (0)20 7894 5234.
Born: 8 September 1967.
Family: Husband Nick and two dogs.
Career history: First job in advertising was at DMB&B working on
Procter & Gamble. Spent next 11 years at Bartle Bogle Hegarty rising
to head of account management before switching into planning and being
promoted to planning group head in 2004; Head of marketing
communications, BT Group, 2004-2006.
Favourite ad: Smash "Martians". "For mash, get Smash" is genius.
Book: The Mill on the Floss by George Eliot.
Album: Radiohead's OK Computer - Thom Yorke is special.
Website: net-a-porter.com.
TV programme: Top Gear - pure comedy.
Magazine (professional): Harvard Business Review.
Magazine (pleasure): Vogue.
Daily newspaper: Financial Times.
Sunday newspaper: The Times.
Breakfast radio show: Jamie and Harriet on Heart FM.
What car do you own?: Porsche 911 cabrio, Vespa scooter.
Most-admired entrepreneur: Coco Chanel.
Favourite technology: My BlackBerry.
Greatest achievement: Being married for 13 years (to the same man!).
Most humbling experience: Nearly drowning on holiday in the Maldives.
What principle defines your working life?: Simplicity is the ultimate
sophistication.
Everyone's saying: Rebecca Morgan joined Lowe in the newly created role
of chief strategy officer this year.The agency had been without a
management-level planner since the departure of Russ Lidstone to JWT
London in the spring of 2005. Her task? To develop broader strategic
thinking at the agency. Hard enough to measure, even harder to do...

Morris, Derek
Job: Vice-chairman and chief strategy officer, Zenith-Optimedia.
Company: ZenithOptimedia, 24 Percy Street, London W1T.
Work tel: +44 (0)20 3003 9003.
Born: 4 December 1958.
Family: Three girls - Tracey, Charlotte and Poppy.
Career history: BMP, 1980-1997. Unity, 1997-2002. Publicis, 2002-2004.
ZenithOptimedia 2004 to date.
Favourite ad: Anything by John Webster.
Book: The Gruffalo by Julia Donaldson andAxel Scheffler.
Album: Kind of Blue - Miles Davis.
Website: www.pandora.com.
TV programme: Hi-Five.
Magazine (professional): Country Life.
Magazine (pleasure): The Week.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Trabant.
Most-admired entrepreneur: Charles Dunstone.
Favourite technology: iPod.
Greatest achievement: Still having all my own and several other people's
allocation of hair.
Most humbling experience: Golf.
What principle defines your working life?: How much Stephen Woodford
earns.
Everyone's saying: The quiet but ever-sharp Morris' patience was
stretched to the limit when he was handed the brief of organising
ZenithOptimedia's historic office move. But he pulled off the
nightmarish task with aplomb. He was then rewarded with the job of
chairman at the agency.

Morris, Ed
Job: Executive creative director, Lowe.
Company: Lowe, 60 Sloane Avenue, London SW3.
Work tel: +44 (0)20 7894 5000.
Born: 13 July 1967.
Family: One wife, two kids, two cats.
Career history: Did some good ads. Made creative director of Lowe 2004.
Anounced as Campaign creative director of the year in 2005.
Favourite ad: The next one.
Book: Of Mice and Men by John Steinbeck.
Album: Great Basement Tapes -Dylan and the Band.
Website: 21 questions.co.uk.
TV programme: Nature stuff.
Magazine (professional): Eye.
Magazine (pleasure): Zeotrope.
Daily newspaper: Evening Standard (closing prices).
Sunday newspaper: The Times.
Breakfast radio show: None.
What car do you own?: None.
Most-admired entrepreneur: Don't really admire entrepreneurs.
Favourite technology: The shower.
Greatest achievement: A happy family.
Most humbling experience: Any success.
What principle defines your working life?: Look after the work and the
work looks after you.
Everyone's saying: BBDO's "The Work, the work, the work" maxim wasn't
written for the intense Morris - whose sway and pay at Lowe are high
indeed - but it could have been. Now that Lowe has its new CEO in Amanda
Walsh, how will the pair work together?

Morris, Nigel
Job: Chief executive, Isobar Global.
Company: Isobar Global, Parker Tower, 43-49 Parker Street, London
WC2B.
Work tel: +44 (0)20 7550 3204.
Born: 30 March 1958.
Family: Married with two sons (seven and five).
Career history: Eight years in fashion; two years corporate identity;
one year out to travel; 14 years with Aegis.
Favourite ad: Hamlet "photo booth".
Book: On Broadway by Damon Runyon.
Album: Endtroducing - DJ Shadow.
Website: heavy.com.
TV programme: Out.
Magazine (professional): The Economist.
Magazine (pleasure): Another.
Daily newspaper: The Guardian.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: Lexus Hybrid.
Most-admired entrepreneur: Richard Reed, Jon Wright and Adam Balon of
Innocent.
Favourite technology: Video iPod.
Greatest achievement: Hopefully being a half useful dad.
Most humbling experience: Being a dad.
What principle defines your working life?: Get up in the morning, look
in the mirror, and say to yourself: "I know absolutely nothing," and act
accordingly.
Everyone's saying: Last year, there were plenty who questioned Morris'
strategy of building a global network of digital creative and media
agencies through acquisition. A year on, his vision has been vindicated
- Isobar now contributes a staggering 19 per cent to Aegis' revenues.

Morris, Richard
Job: Business development director, DDB London.
Company: DDB London, 12 Bishops Bridge Road, London W2.
Work tel: +44 (0)20 7258 4245.
Born: 3 March 1967.
Family: Married to Lisa, with three beautiful daughters.
Career history: Joined Boase Massimi Pollitt as graduate trainee. The
agency keeps changing its name but I'm still here...
Favourite ad: The Guardian "points of view".
Book: Bonfire of the Vanities by Tom Wolfe.
Album: NME Singles of the Week 1995.
Website: bbc.co.uk/news.
TV programme: The Office.
Magazine (professional): Contagious.
Magazine (pleasure): Private Eye.
Daily newspaper: Guardian Unlimited.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Volkswagen Golf, Volkswagen Touran.
Most-admired entrepreneur: Richard Reed of Innocent.
Favourite technology: BlackBerry.
Greatest achievement: My children.
Most humbling experience: My wife's a doctor, my dad's a vicar, my mum's
a teacher; I get humbled at every turn on a daily basis.
What principle defines your working life?: Work as hard as you can, get
it done as well as it can be and remember it's not life or death.
Everyone's saying: A difficult year for Morris after Paul Hammersley
walked from the agency, as did many clients. However, testament to his
skill was his appointment as chairman of the IPA New- Business Group.

Morrison, Colin
Job: Chief executive officer, ACP-Natmag.
Company: ACP-Natmag, 33 Broadwick Street, London W1F.
Work tel: +44 (0)20 7339 4546.
Born: 15 October 1951.
Family: Wife Mary; two teenage daughters Emily and Kate.
Career history: Have been a journalist and editor in newspapers and
magazines in London Dublin and New York. I have been a chief executive
and publisher of consumer magazines, newspapers and books in the UK,
Australia and across Europe; and business-to-business magazines, online,
and exhibitions in the UK. Have worked variously for Reed, ACP, Future,
Axel Springer, Emap.
Favourite ad: The Australian Tourist Board's "Where the bloody hell are
you?" cinema ad.
Book: The Great Gatsby by F Scott Fitzgerald, and The Long Tail by Chris
Anderson.
Album: Bridge Over Troubled Water, Simon & Garfunkel; Rumours,
Fleetwood Mac; John Lennon, Imagine.
Website: BBC, Google, Sydney Morning Herald.
TV programme: Kath and Kim, Hustle.
Magazine (professional): Marketing Week, UK Press Gazette and Campaign,
of course.
Magazine (pleasure): The Week, T3 and The Word.
Daily newspaper: The Independent.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live and Today.
What car do you own?: Jaguar XJ8 (2006).
Most-admired entrepreneur: Warren Buffett.
Favourite technology: BlackBerry, Sky+, iPod.
Greatest achievement: Being happy at work, at home and in my head.
Most humbling experience: The birth of my two daughters.
What principle defines your working life?: It's that idea of trying to
make sure I keep sending the elevator back down to give others the same
chance.
Everyone's saying: The quiet and elusive head of ACP-Natmag's weekly
operation has made a few more steps into the limelight compared with
last year. The launch of Reveal further strengthened the operation's
presence in the women's weekly market.

Morrison, Deborah
Job: Director of membership services, ISBA.
Company: ISBA, Langham House, 1b Portland Place, London W1B.
Work tel: +44 (0)20 7291 9020.
Born: Flower child of the 60s.
Family: One amazing 13-year-old son - Eddie - the light of my life;:
great parents Pauline and Alec, without whose support I couldn't manage;
my sister Adele, my brother-in-law Azi and their kids Sebastian and
Amelia. We all live together in one big house, so I have a large
extended family.
Career history: Wow, well, I've been at ISBA now for 18 years but did
actually have a career before that as both a client and started life as
a planner on the agency side.
Favourite ad: Well, most effective at the moment is Sheila's Wheels -
the children are always singing that "catchy" Sheila's Wheels song and,
of course, because they have all the say in our house, they have
encouraged me to try them as my car insurance needs renewing - so it
works.
Book: Couldn't possibly choose just one so here's my top selection - The
House of Sprirts, Isabelle Allende; A Hundred Years of Solitude, Gabriel
Garcia Marquez; The Master and Margerita, Mikhail Bulgakov.
Album: Radiohead, The Bends.
Website: Too many to pick just one!
TV programme: Don't have a favourite.
Magazine (professional): Campaign, of course.
Magazine (pleasure): Italy Magazine.
Daily newspaper: Evening Standard.
Sunday newspaper : The Sunday Times.
Breakfast radio show: Capital, as it gives me essential morning travel
news.
What car do you own?: Renault Mégane Dynamique.
Most-admired entrepreneur: My mother.
Favourite technology: BlackBerry.
Greatest achievement: Giving birth to my son.
Most humbling experience: Bringing up a child and realising what an
amazing force nature is.
What principle defines your working life?: Honesty, integrity and always
try to do everything with a smile.
Everyone's saying: Something of an adland groupie despite her
client-side job, Morrison provides an effervescent face to a seemingly
dour organisation. She has been a key figure in pushing for a
remuneration system that is clear, fair and easily understood by
agencies and clients.

Muir, David
Job: Chief executive, The Channel.
Company: The Channel, Berger House, 38 Berkeley Square, London W1.
Work tel: +44 (0)20 7408 2204.
Born: 4 January 1971.
Family: Wife Rachael; son Jamie.
Career history: Ogilvy & Mather, 1992-2005; The Channel, WPP, 2005
to date.
Favourite ad: This changes all the time, but at present it's "Daisy" by
Tony Schwartz at DDB for Elect Lyndon Johnson 1964. So good they only
had to show it once.
Book: The Leopard by Giuseppe Tomasi Di Lampedusa.
Album: This is impossible to choose. Today, it's My Bloody Valentine -
Loveless.
Website: YouTube.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Viz. Rogers' Profanisaurus continues to expand
my repertoire.
Magazine (pleasure): Harvard Business Review. (Have I got these the
wrong way around?).
Daily newspaper: The Guardian and Financial Times - impossible to choose
between the two.
Sunday newspaper: The Observer.
Breakfast radio show: Today.
What car do you own?: None.
Most-admired entrepreneur: The one here is not too shabby. I am a big
admirer of Muhammad Yunus of Grameen Bank.
Favourite technology: Sky+. Simple and fulfils a deep human need.
Greatest achievement: Still looking for it.
Most humbling experience: Working as an NCP carpark attendant in
Glasgow. Living in fear that the local heroin addicts and assorted
"neds" were going to kill me for my takings. I will never forget it.
What principle defines your working life?: Do unto others as you would
have done unto you.
Everyone's saying: Muir is fascinated by the political landscape, has a
sharp intellect and a very strong work ethic. The combined effect of
which has seen him rise quickly within WPP. This year's big achievement
for Muir was the holding company's deal with Universal Music.

Muirhead, Bill
Job: Founding partner, M&C Saatchi.
Company: M&C Saatchi, 36 Golden Square, London W1F.
Work tel: +44 (0)20 7543 4525.
Born: Undisclosed.
Family: Yes.
Career history: Saatchi & Saatchi, 1971-1995. M&C Saatchi, 1995
to date.
Favourite ad: British Airways "face".
Book: The Unbearable Lightness of Being by Milan Kundera.
Album: Elgar's Cello Concerto, as performed by Jacqueline du Pré.
Website: Amazon.
TV programme: Live sport.
Magazine (professional): n/a.
Magazine (pleasure): n/a.
Daily newspaper: n/a.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: Volkswagen.
Most-admired entrepreneur: Jeremy Sinclair.
Favourite technology: BlackBerry.
Greatest achievement: Children.
Most humbling experience: Children.
What principle defines your working life?: Luck.
Everyone's saying: Still a steadying hand at the agency, Muirhead's
determined but charming presence still adds value to M&C Saatchi.

Muncaster, Lawson
Job: Managing director, City AM.
Company: City AM, New London Bridge House, 25 London Bridge Street,
London se1.
Work tel: +44 (0)20 7015 1200.
Born: 30 June 1969.
Family: Wife Zoe; children Ben (four) and Ruby (two).
Career history: Sales executive, STV, 1988-1994. Sales director,
Eurosport, 1995-1998. Sales director, Mills & Allen, 1999-2001,
Sales director, CNN, 2001-2002.
Vice-president, Metro International, 2002-2004. Founder and managing
director, City Am, 2005 to date.
Favourite ad: Very poor year; John Smith's "bar bore", Nike "Wayne
Rooney" stood out for me.
Book: Taking On The World by Ellen MacArthur.
Album: Not much of a music man; anything I can remember to sing along
to.
Website: Celtic FC.
TV programme: Grumpy Old anything, men,women, holidays. Old before my
time.
Magazine (professional): All. I need to.
Magazine (pleasure): Don't read one for pleasure.
Daily newspaper: City Am.
Sunday newspaper: The Sunday Times, East Lothian Courier.
Breakfast radio show: Alan Brazil and Henk Potts on Talksport, Today,
Five Live.
What car do you own?: Vauxhall Corsa: definitely raises an eyebrow at
the golf club. Hate the damn things, probably because I am crap at
driving.
Most-admired entrepreneur: Tom Hunter, Andrew Carnegie. Actually, that
should be the other way round!
Favourite technology: Mobile phone.
Greatest achievement: Fatherhood and City Am.
Most humbling experience: Watching professional sportsmen and women -
their dedication to aspiring to being number one. Their commitment and
sacrifices should humble everyone.
What principle defines your working life?: Complete focus on your own
job. No dreaming, that's for sleep time!
Everyone's saying: Muncaster helped trigger the latest phase of the
London free newspaper war with the successful launch of City AM. Now
that News International has entered the fray, there could be some tough
battles ahead. But it's a challenge that this larger-than-life,
ebullient Scot (nicknamed, we know not why, as "The Lunchmaster") will
relish.

Murphy, Guy
Job: Global planning director, JWT.
Company: JWT, 1 Knightsbridge Green, London SW1.
Work tel: +44 (0)20 7656 7000.
Born: 27 October 1963.
Family: Married, two children.
Career history: 1987: BMP. 1992: BBH. 1997: BBH Asia-Pacific, head of
planning). 2001: BBH London, head of planning. 2005: BBH London, deputy
chairman.
Favourite ad: VW "lemon".
Book: The Gruffalo by Julia Donaldson and Axel Scheffler.
Album: Wolfmother by Wolfmother.
Website: bbc.co.uk.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Campaign.
Magazine (pleasure): What Car?.
Daily newspaper: The Guardian.
Sunday newspaper: The Sunday Times.
Breakfast radio show: n/a.
What car do you own?: Audi Allroad Quattro.
Most-admired entrepreneur: Tony Soprano.
Favourite technology: iMovie.
Greatest achievement: Two season tickets at the Emirates Stadium.
Most humbling experience: Having kids.
What principle defines your working life?: Don't play one up front.
Everyone's saying: "Supremely intelligent", "earnest" and "very funny"
are three descriptions that come up time and again talking to Murphy's
colleagues. The avid Arsenal fan is known for his ability to say what
other people think, but lack the balls to say, and gets great work as a
result.

Murphy, Ita
Job: Managing director, MindShare.
Company: MindShare, 40 The Strand, London WC2N.
Work tel: +44 (0)20 7969 4081.
Born: Really!
Family: Husband and two children.
Career history: Planner/buyer, Carat, 1986-1988. account director,
MediaVest, 1988-1995. Managing partner, Initiative Media, 1995-2001.
Managing partner and now managing director, MindShare, 2001 to date.
Favourite ad: Dove's "Campaign for Real Beauty".
Book: Altered Lands by Jules Hardy.
Album: Zambuca.
Website: Ryanair.com.
TV programme: Shameless.
Magazine (professional): Campaign!
Magazine (pleasure): Easy Living.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Five Live.
What car do you own?: Volvo V70.
Most-admired entrepreneur: Alan Sugar.
Favourite technology: Mobile phone.
Greatest achievement: Twenty years of marriage.
Most humbling experience: Beating off my five older brothers to stop
them scoffing the food off my plate.
What principle defines your working life?: Get on with it!
Everyone's saying: When she's not pounding the streets on her lunch
breaks, Murphy has been busy settling into her new role as MindShare's
managing director. With the agency's client portfolio all but full,
Murphy has spent her time on internal business. If you want to get into
Wacl, buying her lunch is a good first step.

Murphy, James
Job: Chief executive, Rainey Kelly Campbell Roalfe/Y&R.
Company: RKCR/Y&R, Greater London House, Hampstead Road, London
NW1.
Work tel: +44 (0)20 7611 6957.
Born: 20 March 1968.
Family: Wife Vicky, daughter.
Career history: Graduate trainee at Ogilvy & Mather; joined
RKCR/Y&R as a start-up and went on to become managing director and
chief executive.
Favourite ad: PG Tips "cooee, Mr Shifter".
Book: English Passengers by Matthew Kneale.
Album: Nightworks by Layo and Bushwacka.
Website: GEMM.com.
TV programme: Curb Your Enthusiasm.
Magazine (professional): Marpaign Week.
Magazine (pleasure): Uncut.
Daily newspaper: The Times.
Sunday newspaper: The Sunday Times.
Breakfast radio show: Today.
What car do you own?: Saab Turbo Convertible (15 years old) aka "The
Basra Taxi".
Most-admired entrepreneur: Richard Branson.
Favourite technology: iPod.
Greatest achievement: Convincing my wife to marry me.
Most humbling experience: Her acceptance.
What principle defines your working life?: Don't ask others to do what
you wouldn't do yourself.
Everyone's saying: There's now infallible proof that the young pretender
is up to the job of running an agency. The fast maturing Murphy has not
only kept hold of his clients but also started 2006 with a massive bang,
picking up BT business and Bacardi..

Murray, Jorian
Job: Managing director, DDB London.
Company: DDB London, 12 Bishops Bridge Road, London W2.
Work tel: +44 (0)20 7258 3979.
Born: 1 September 1961.
Family: Wife and three children Joe, Eleanor and George.
Career history: Woodhouse menswear, 1980-1984. Ad sales executive, What
Video? magazine, 1984-1986. Advertising manager, Lasky's Hi-Fi,
1986-1988. Account manager to board account director, Publicis London,
1988-1992. Account director to managing director, DDB London, 1992 to
date.
Favourite ad: Kia-Ora "I'll be your dog".
Book: Any Human Heart by William Boyd.
Album: What's Going On -Marvin Gaye.
Website: Arseweb.com.
TV programme: 24.
Magazine (professional): Heating, Ventilating & Plumbing.
Magazine (pleasure): Observer Sport Monthly.
Daily newspaper: The Sun.
Sunday newspaper: The Observer.
Breakfast radio show: Lauren Laverne on XFM.
What car do you own?: 1998 Audi Cabriolet.
Most-admired entrepreneur: Richard Reed.
Favourite technology: Sky+.
Greatest achievement: Raising a family that like and get on with each
other.
Most humbling experience: Being told that I was too fat and to put my
shirt back on by Tony Davidson on a Volkswagen shoot.
What principle defines your working life?: Don't take yourself too
seriously.
Everyone's saying: The DDB lifer: has not lost his cheer despite a
difficult year for new business, and the departure of Karen Fisher and
Justin Tindall for The Red Brick Road. Winning IPA Effectiveness Agency
of the Year should bring him further hope.

Murro, Noam
Job: Director, Biscuit Filmworks.
Company: Biscuit Filmworks, 1017 Cole Avenue, Los Angeles CA 90027,
USA.
Work tel: +1 323 856 9200.
Born: 16 August 1961.
Family: Wife Yasmine; son Luca; daughter Romy.
Career history: Director, Biscuit Filmworks.
Favourite ad: Undisclosed.
Book: The Lorax by Dr Seuss.
Album: Beethoven's string quartet, Op18, No 6.
Website: www.anypornsite
youcanimagine.com.
TV programme: Iron Chef.
Magazine (professional): Backstabbing Weekly.
Magazine (pleasure): You know.
Daily newspaper: The New York Post.
Sunday newspaper: The: New York Times.
Breakfast radio show: Howard Stern.
What car do you own?: I want to say Prius.
Most-admired entrepreneur: Howard Hughes.
Favourite technology: The next-generation iPod.
Greatest achievement: Being alive.
Most humbling experience: Looking at myself in the mirror.
What principle defines your working life?: Allah Ho Akbar.
Everyone's saying: Larger than life in more ways than one, the Los
Angeles-based director has been catapulted into the commercials A-list
with some genre-defying ads. Busier than Harrods on the first day of the
sale, he's managed to give the impression of working full-time in both
the UK and US. No mean feat when his ads are often time-intensive
effects epics.

Topics