The A List: Part 1 of 15

A ABRAHAM, DAVID Job General manager, Discovery Networks Europe. Company Discovery Networks Europe, 160 Great Portland Street, London W1. Work tel +44(0)20 7462 3600. Details Not supplied. Lowdown One of the former St Luke's founders, Abraham is far more intense and serious than his nickname, Abo, may suggest. Brings unconventional thinking to conventional issues and companies. AIREY, DAWN ELIZABETH Job Managing director, Sky Networks. Company BSkyB, Grant Way, Isleworth, Middlesex. Work tel +44(0) 20 7705 3131. Born 15 November 1960. Place of birth Preston. Lives Undisclosed. Family Partner. Career milestones 1. Being employed by Central TV in 1985.2. First ever ITV network controller of children's and daytime. 3. Controller of arts and entertainment at Channel 4. 4. Director of programmes and chief executive at Channel 5. 5. Managing director, Sky Networks. What one principle in life do you live by? You will die soon. What advice would you give someone wanting to follow in your footsteps? Be prepared to work bloody hard. Make yourself indispensable. Be prepared to start at the bottom of the ladder. Your alternative career? Become a vet. Name your three closest friends in the business They know who they are and they know where they work. Favourite consumer magazine Wallpaper - for all the stuff I cannot afford. Favourite business magazine Harvard Business Review. Favourite newspaper The Sun. Favourite TV programme Coronation Street. Favourite radio programme From Our Own Correspondent. How do you unwind? "Unwind" is not in my lexicon. What is your greatest extravagance? Art. Name one thing about yourself that might surprise others I'm a big softie. If you were an ad, what would your strapline be? "Naughty but nice." Lowdown Last year was a tough one for all concerned at Sky but Airey, aided by her famously robust negotiating technique, managed to secure extra funding for her Sky channel portfolio. With Nick Milligan once again at her side, the Sky chief, James Murdoch, must be hoping they can repeat the success of their partnership at five. ALBERTS, DAVID Job Chairman and executive creative director, Grey London. Company Grey London, 215-227 Great Portland Street, London W1. Work tel +44(0) 20 7413 2546. Born 30 July 1964. Place of birth Sydney, Australia. Lives St John's Wood, London. Family Wife, Nanette.Children, Kara, Zoe, Jed, Dom. Career milestones Executive creative director of Bates Hong Kong (Asian agency of the year 1996); regional creative director and partner of The Hub/BBDO Asia-Pacific (taking BBDO from an agency that was ranked at 14 out of 15 in 1997 to one of the most awarded agencies in the region by 1999); executive creative director of Publicis/Mojo (Australian agency of the year 2002). Clocking up one year at Grey. What one principle in life do you live by? He who collects the most stories wins. What advice would you give someone wanting to follow in your footsteps? Do work you're interested in and never forget how lucky we are to work in advertising. Your alternative career? I think that's the problem, I don't know what I would have done. Name your three closest friends in the business Friends? Who has time for friends? Favourite consumer magazine Travel and Leisure. Favourite business magazine Fast Company. Favourite newspaper International Herald Tribune. Favourite TV programme Still Seinfeld. Favourite radio programme Radio 5 Live. How do you unwind? Run, surf, play with kids, watch films, have a laugh. What is your greatest extravagance? Four kids. Name one thing about yourself that might surprise others I have really enjoyed the past 12 months at Grey. If you were an ad, what would your strapline be? Undisclosed. Lowdown With the chairmanship of Grey London now added to his creative responsibilities, Alberts will need all his relentless energy not only to sustain the agency's focus and direction following Garry Lace's colourful and controversial term as chief executive, but to give it a creative product to be proud of. ALDRIDGE, STEVE Job Creative partner, Partners Andrews Aldridge. Company Partners Andrews Aldridge, 20 Soho Square, London W1. Work tel +44(0) 20 7478 2100. Born 14 April 1964. Place of birth Cleethorpes. Lives Notting Hill, London. Family Undisclosed. Career milestones Creative director of Wunderman, aged 29. Setting up Partners Andrews Aldridge in 1998 then winning Campaign agency of the year, the DMA Grand Prix and Precision Marketing agency of the year in the same year. Buying out of Havas in 2004. What one principle in life do you live by? Stand up for what you believe in. What advice would you give someone wanting to follow in your footsteps? Never give up. Never stop believing. Find yourself a good business partner. Your alternative career? Architect. Name your three closest friends in the business Roger Morris, copywriter at Partners Andrews Aldridge. The longest-suffering (for more than ten years) writer in London, thanks. Phil Andrews, managing partner at Partners Andrews Aldridge. Jake Whiteley, design consultant. Favourite consumer magazine GQ. Favourite business magazine Creative Review. Favourite newspaper The Guardian on Saturday. Favourite TV programme Match of the Day. Favourite radio programme Sports Report. Radio 5 Live. How do you unwind? Season ticket at Stamford Bridge; playing with old cars. What is your greatest extravagance? The work of Sir Terry Frost. Name one thing about yourself that might surprise others Fine art screen printer. If you were an ad, what would your strapline be? "Keep on keeping on." Lowdown Aldridge is the frontman of Partners Andrews Aldridge. His attention to detail with all things concerning image and reputation is reflected by his agency's creative product. ALEXANDER, HELEN Job Chief executive, Economist Newspapers. Company The Economist Group, 25 St James's Street, London SW1. Work tel +44(0)20 7830 7001. Born 10 February 1957. Place of birth Geneva, Switzerland. Lives Camden Town, London. Family Husband and three children. Career milestones Ran a sales force at 25, then did an MBA. I joined The Economist as marketing manager. What one principle in life do you live by? Don't have just one principle. What advice would you give someone wanting to follow in your footsteps? Get general manager's responsibility as fast as possible. Get exposed to other cultures ASAP through living, working or languages. Your alternative career? I have been a management trainee at WH Smith. Name your three closest friends in the business I wouldn't pick out just three friends. Abbott Mead Vickers would certainly be the place they work. Favourite consumer magazine The Economist. Favourite business magazine The Economist. Favourite newspaper Financial Times. Favourite TV programme 24. Favourite radio programme The Archers. How do you unwind? Sport. What is your greatest extravagance? Skiing. Name one thing about yourself that might surprise others I'm going to cycle down the Nile in October for charity. If you were an ad, what would your strapline be? "The Economist." Lowdown Alexander maintains a low profile, preferring to let the magazine she steers so ably to speak for her. An invitation to be one of the very few women in the esteemed Thirty Club of London testifies to her standing in media. ALEXANDER, ROGER MICHAEL Job Senior partner, Lewis Silkin. Company Lewis Silkin, 12 Gough Square, London EC4. Work tel +44(0) 20 7074 8001. Born Undisclosed. Place of birth Edinburgh. Lives Hampstead, London. Family Wife, Monica. Daughters, Jessica and Lucy. Career milestones Two weeks in accountancy.Trained at Lewis Silkin.Became a partner on qualification. Head of corporate, head of marketing services law group, lead partner (1989- 1999), senior partner (1999 to date). Non-executive director of Walker Books Limited and The London String Quartet Foundation. What one principle in life do you live by? Be true to oneself. What advice would you give someone wanting to follow in your footsteps? You can do it. Your alternative career? Sports commentator. Name your three closest friends in the business Undisclosed. Favourite consumer magazine The New Yorker. Favourite business magazine Management Today. Favourite newspaper Financial Times. Favourite TV programme The Sopranos. Favourite radio programme From Our Own Correspondent. How do you unwind? Gardening, photography, yoga or just staring into space. What is your greatest extravagance? Taking as much time as I like over a cup of coffee. Name one thing about yourself that might surprise others My grandmother lived to 109. If you were an ad, what would your strapline be? "Not necessarily." Lowdown With skills honed over more than three decades, Alexander remains the undisputed leader of the select pack of the best UK advertising lawyers. He has a compelling combination of charm and sharp-mindedness. ALI, LESLIE Job Executive creative director, WCRS. Company WCRS, 5 Golden Square, London W1. Work tel +44(0) 20 7806 5000. Born 13 December 1968. Place of birth Los Angeles. Lives Brixton, London. Family Husband, Ben Walker. Career milestones Getting a call from Wieden & Kennedy, Portland. Living on peach cobbler by day, making ads for Nike by night. Sending my first Pencil home to my dad. Blowing up cows for Doritos in Sydney. One blurry night at the D&AD Show in 1999. A stint in New York at MTV. Art directing a massive traffic jam on the North Circular for a VW ad . Getting a drunken call from my partner and our director from Cannes. A semester at NYU Film School. Winning The Guardian pitch before leaving to start up an agency in New York. Getting hitched back in the UK. Watching 13 creatives pick up D&AD Pencils for their work on BMP's Guardian campaign last year. Shooting for MTV. A very nice lunch with Leon Jaume last December. What one principle in life do you live by? Not to live by one principle. What advice would you give someone wanting to follow in your footsteps? Follow your gut. If it feels weird, you're probably on to something. Your alternative career? Law. Name your three closest friends in the business Laura Fegley at Cliff Freeman & Partners, New York; Andrew Fraser at BMP DDB, London, and Steve Henry at HHCL/Red Cell, London. Favourite consumer magazine Heat. Favourite business magazine Is this a trick question? Favourite newspaper The New York Times. Favourite TV programme Six Feet Under. Favourite radio programme Undisclosed. How do you unwind? Unwhat? What is your greatest extravagance? A sea view from the bath. Or cheese. Name one thing about yourself that might surprise others I used to be a cheerleader. If you were an ad, what would your strapline be? "It does exactly what it says on the tin." Lowdown As the new face heading the WCRS creative department, talented Ali is a newcomer to The A List this year. Coupled with Leon Jaume, she's known as the tough side of the creative partnership. ALLAN, STEPHEN DAVID Job Group chief executive of MediaCom UK, and vice-chairman of MediaCom worldwide. Company MediaCom, 180 North Gower Street, London NW1. Work tel +44(0) 20 7874 5500. Born 26 June 1963. Place of birth London. Lives Hampstead, London. Family Wife ,Hayley, and son, Jake (9). Career milestones Began in 1981 at Yershon Media, shortly afterwards joining The Media Business. Became the youngest director of any media/advertising agency at the age of 24. Appointed group managing director in 1993. Two years later, TMB Group sought a full listing on the London Stock Exchange. Became of the youngest managing directors of a publicly quoted company. 1998 merger between TMBG and MediaCom. Oversaw the most successful merger in the recent history of the UK advertising business. In just five years, MediaCom has quadrupled its billings, rising from sixth place to become the UK's number one media agency. Voted media agency of the year and one of the UK's best 100 companies to work for. Also voted the UK's favourite media agency by advertisers and media owners. What one principle in life do you live by? Honesty, integrity and straight talking. What advice would you give someone wanting to follow in your footsteps? Listen to what others have to say. Always tell colleagues and clients what they need to hear, not what you think they want to hear. Show people you really care about whatever it is that you are doing. Be prepared to work hard or otherwise start buying an awful lot of lottery tickets. Your alternative career? Would have been a photographer. Name your three closest friends in the business They know who they are. Favourite consumer magazine OK!. Favourite business magazine Campaign. Favourite newspaper The Sunday Times. Favourite TV programme Any live football. Favourite radio programme Sport on Five. How do you unwind? Family holidays, watching Chelsea, playing golf,tennis and poker. What is your greatest extravagance? Employing a dog walker daily. Name one thing about yourself that might surprise others I am a qualified FA football coach. If you were an ad, what would your strapline be? "Says what he does, does what he says." Lowdown Allan celebrated MediaCom's ascent to the top of the agency pile with an even more relentless drive for new business and closer client relationships. A sign that he has not lost the drive, determination and lust for hard work he is famous for. ALLEN, CHARLES Job Chief executive, ITV. Company ITV plc, The London TV Centre, Upper Ground, London SE1. Work tel +44(0) 20 7261 3002. Born 4 January 1957. Place of birth Lanark, Scotland. Lives London. Family Not married. Career milestones Undisclosed. What one principle in life do you live by? Treat people the way you would want to be treated and always be honest, no matter how difficult that is. What advice would you give someone wanting to follow in your footsteps? Don't! There must be easier ways to climb the ladder. Your alternative career? Undisclosed. Name your three closest friends in the business It would be unfair to choose just three. Favourite consumer magazine None. Favourite business magazine None. Favourite newspaper I read all the dailies and most of the Sundays. Favourite TV programme I love drama, so this year it has to be Prime Suspect Six. Favourite radio programme The Today programme on Radio 4. How do you unwind? Socialising with friends and holidays in South Africa. What is your greatest extravagance? Good wine. Name one thing about yourself that might surprise others Being Scottish, many would not expect me to be passionate but I really am passionate about everything I do. If you were an ad, what would your strapline be? "Anything's achievable." Lowdown It was quite an achievement for Allen to achieve his goal of creating a single ITV. He had to overcome regulatory hurdles to achieve a merger between Carlton and Granada and was faced with shareholder disquiet that claimed the scalp of his Carlton counterpart, Michael Green. Against all the odds, Allen has proved he is a survivor. ALLMOND, NIGEL Job Chief executive, The Allmond Partnership. Company The Allmond Partnership, 32 Haymarket, London SW1. Work tel +44(0)20 7557 5858. Details Not supplied. Lowdown Known as Odd Job because of his resemblance to the James Bond baddie, Allmond has earned his place as a respected independent media player in a business packed with me-too conglomerates. ALLNUTT, TIM DAVID Job Managing partner, Naked Inside. Company Naked Inside, 7-9 Rathbone Street, London W1. Work tel +44(0)20 7462 8500. Born 23 May 1968. Place of birth Amersham, Buckinghamshire. Lives Kingston upon Thames, Surrey. Family Wife, Tracy, and sons, Charly (4) and Felix (3). Career milestones I started my career as a media trainee at Lowe Howard-Spink , then joined Bartle Bogle Hegarty as a media planner in 1993. Two years later, I returned to Interpublic to work at Western as head of business development and, through the merger with Initiative Media in 2000, was made planning director of Initiative. In 2003, I was recruited by Naked Communications and Clemmow Hornby Inge to start and head Naked Inside. What one principle in life do you live by? If you don't try it, you'll never know. What advice would you give someone wanting to follow in your footsteps? I hope you enjoy it as much as I have. Your alternative career? Probably something on a beach or up a mountain. Name your three closest friends in the business I won't embarrass them by naming them. Favourite consumer magazine Private Eye. Favourite business magazine Campaign, of course. Favourite newspaper The Daily Telegraph. Favourite TV programme Kids' TV early on a Sunday morning - a life saver! Favourite radio programme Just a Minute on Radio 4. How do you unwind? Either socialising with mates (from outside the industry) or exercising - depends how virtuous I'm feeling. What is your greatest extravagance? Skiing in particular and holidays in general. Name one thing about yourself that might surprise others I used to be a chef. If you were an ad, what would your strapline be? Undisclosed. Lowdown Universally liked and respected, Allnutt has joined the Clemmow Hornby Inge empire, setting up its communications planning joint venture, Naked Inside, since he last appeared in The A List. ALPS, TESS Job Chairman, PHD Group UK. Company PHD, The Telephone Exchange, 5 North Crescent, Chenies St, London WC1. Work tel +44(0)20 7446 0555. Born 13 November 1953. Place of birth Retford, Nottinghamshire. Lives Aldbury, Hertfordshire. Family Tim, husband for 28 years. One son aged nine. Career milestones Career number one: got into TV sales by accident. Ended up as an ITV sales director. Career number two: joined two-year-old PHD as its first broadcast director. 1996: set up Drum PHD. 2000: became deputy chairman of the group and chairman in 2003. What one principle in life do you live by? Life essentially is just the process of dying so (a) never wait to tell people you love them and (b) try to leave the world in no worse shape than you found it. Sorry to be so sententious, but you did ask. What advice would you give someone wanting to follow in your footsteps? It's a great path but do try to walk a bit faster than I did. Your alternative career? Ballerina - obviously. Name your three closest friends in the business David Pattison and Jonathan Durden at PHD and Carolyn McCall at Guardian Newspapers. Favourite consumer magazine Toss-up between Private Eye and Gardens Illustrated. Favourite business magazine The Economist, although it's actually called a newspaper. Favourite newspaper The Guardian. Favourite TV programme Green Wing, Six Feet Under, anything on BBC4, Newsnight, Nighty Night, Takeshi's Castle, Big Bang and a million more. Favourite radio programme Round the Horne. How do you unwind? Podding broad beans while listening to Bach. What is your greatest extravagance? David Austin Roses . Name one thing about yourself that might surprise others I'm really not that keen on most TV sponsorship. If you were an ad, what would your strapline be? "Free-thinkers welcome", a Guardian strapline from a few years back. Lowdown Alps might play up to her Mother Hen image but beneath that cuddly, fluffy exterior, there lies a steely core. Last year was not a vintage one for her beloved PHD so expect a fightback in 2005. She's also likely to continue opening her garden for charity. ALTON, ROGER Job Editor, The Observer. Company The Observer, 119 Farringdon Road, London EC1. Work tel +44(0)20 7278 2332. Details Not supplied. Lowdown Famously multi-skilled, Alton edited almost every section of The Observer before taking the top job. He is laid back and informal for a national newspaper editor and highly respected. AMBLER, TIM Job Senior fellow, London Business School. Company London Business School, Regent's Park, London NW1. Work tel +44 (0)20 7262 5050. Born 30 May 1937. Place of birth England. Lives Norfolk. Family Wife, Katie. Son, Gus. Career milestones Chartered accountant with Peat Marwick Mitchell, 1936; International Distillers and Vintners (now Diageo), 1963-91; London Business School, 1991to present. What one principle in life do you live by? Debunking myths. What advice would you give someone wanting to follow in your footsteps? Have fun. Your alternative career? Drink less. Name your three closest friends in the business Undisclosed. Favourite consumer magazine The Spectator. Favourite business magazine Undisclosed. Favourite newspaper Undisclosed. Favourite TV programme Undisclosed. Favourite radio programme Undisclosed. How do you unwind? Undisclosed. What is your greatest extravagance? Cigars. Name one thing about yourself that might surprise others Single-figure handicap golfer. If you were an ad, what would your strapline be? "One instinctively knows when someone is right." Lowdown Academia's gain was IDV's loss when this visionary marketer changed the direction of his career in his fifties. He soon gained acceptance after what he admits was a rocky start in marketing academia. ANDERSON, MIKE Job Managing director, the Evening Standard. Company The Evening Standard, Northcliffe House, 2 Derry Street, London W8. Work tel +44(0)20 7938 7378. Born 11 October 1963. Place of birth Edinburgh. Lives Putney, London. Family Wife, Jane, and three children, Carla, Sarah-Jane and Michaela. Career milestones The next deal. What one principle in life do you live by? Be honest. If you can't be honest, be frank. What advice would you give someone wanting to follow in your footsteps? Be patient, something will happen - it always does. Your alternative career? Would have worked in the City. Name your three closest friends in the business Stephen Miron at The Mail on Sunday, Bob Fitch at Manning Gottlieb, Paul Parashar, for himself. They all make me laugh lots. Favourite consumer magazine ES. Favourite business magazine Don't read one. Favourite newspaper The Onion. Favourite TV programme Three Simple Rules. Favourite radio programme The Capital FM Breakfast Show with Johnny Vaughan. How do you unwind? Playing golf, tennis, sailing (only in hot countries), love going to Borough Market, cooking. What is your greatest extravagance? My car. Name one thing about yourself that might surprise others My weight (I'm heavier than you think). If you were an ad, what would your strapline be? "Think of me and smile!" Lowdown Anderson remains his ebullient self despite a tricky year for the Evening Standard, which faced circulation problems and uncertainty over the launch of a rival London newspaper from Richard Desmond. ANDREWS, PHIL Job Managing partner, Partners Andrews Aldridge. Company Partners Andrews Aldridge, 20 Soho Square, London W1. Work tel +44(0)20 7478 2100. Born 29 December 1964. Place of birth London. Lives Camberley, Surrey. Family My wife, Caroline, married for 18 years.Two wonderful daughters, Lucy and Emily. Career milestones I left higher education at 20, going straight into an account executive job at Wunderman, where I met David Evans. Evans asked me to join him at the start-up EHS, in 1986. I was the account manager on Volkswagen and the company car manager! Later at EHS I saw the meteoric rise and fall of an agency, becoming the client services director of the reborn agency. In 1991, I left to become the managing director of Arc Direct (aged 27). At Arc I learned how to run a business, gradually taking on four businessess and merging/acquiring other agencies. Out of this came integrated agency Tomahawk, of which I was the chief executive. After an unsuccessful attempt at a management buyout, I left and met Steve Aldridge, with whom I founded Partners Andrews Aldridge. We were Campaign's direct agency of the year in 2002. What one principle in life do you live by? Live life for today. What advice would you give someone wanting to follow in your footsteps? Don't be afraid of your youth or what you don't know. Make decisions and act upon them without delay, gut feelings are often right. Put energy, drive and enthusiasm into all you do and remember to get along with everyone - you never know where they might turn up. Your alternative career? Farming - if the family had a farm. Name your three closest friends in the business Steve Aldridge, my partner at Andrews Aldridge, and Jon Ingall of Archibald Ingall Stretton. Favourite consumer magazine Conde Nast Traveller. Favourite business magazine Campaign, of course. Favourite newspaper The Times. Favourite TV programme The West Wing. Favourite radio programme Andi Peters' Capital FM Weekend Show. How do you unwind? On the water - I love to play on boats.Watching movies. What is your greatest extravagance? My boat. Name one thing about yourself that might surprise others I was one removed in the family line from receiving a hereditary baronetcy. Sir Philip would have been great; perhaps I'll achieve it on my own merits one day. If you were an ad, what would your strapline be? "Akuna Matata." Lowdown The quieter of the two partners at Andrews Aldridge, it's no surprise Andrews chooses his A List debut to reveal he would have liked to have been a farmer had he not gone into advertising. ARNOLD, DARYL JAMES Job Chief executive, Profero Group. Company Profero Group, Centro 3, 19 Mandela Street, London NW1. Work tel +44(0)20 7387 2000. Born 18 July 1972. Place of birth Poole, Dorset. Lives Somewhat unusual but now living and working out of three countries: the UK, Singapore and China, Family Single. No children. Brother, Wayne Arnold, managing director of Profero UK. Father, Roy Arnold. Career milestones 1993/4: squash professional, Australia and South Africa. 1994/5: a masters degree at the London School of Economics opened my eyes to commerce and the potential of digital media. 1995/96: Systems Interactive, first company: learned the hard truth about cold calling and the time it takes to win business. 1996/98: intense period of making mistakes resulting in the failure of two businesses and having no money to go out. March 1998: established Profero with my brother. 2001: digital market collapsed and went back to basics to ensure Profero was one of the few left standing. 2003/4: shifted focus to establish Profero in markets across Asia, including China. What one principle in life do you live by? Always respect and value others. What advice would you give someone wanting to follow in your footsteps? Never start your own business to make money because you will fail. However, if you are driven by a passion, a belief and have support from people who have done it before, go for it. You will love every second and make a lot of money in the process. Your alternative career? Economist at the Bank of England. Name your three closest friends in the business Aside from my brother, the following people are my best friends and have been for more than ten years. Somehow we have all come together in Profero. Daniele Fiandaca, chief operating officer, Profero Group; Nick Blunden, client services director, Profero UK; and Ben Millar, managing director, Profero Australia. Favourite consumer magazine Have not bought a consumer magazine in more than five years. However, will flick through FHM if one is kicking around the office. Favourite business magazine Business Week. Favourite newspaper Financial Times (FT.com). Favourite TV programme Have very little time for TV. However, when on the plane I tend to watch Frasier. Favourite radio programme Today on Radio 4. How do you unwind? Play competitive squash, go out motorbiking with my dad and spend time talking rubbish with my brother and friends over a beer. What is your greatest extravagance? My motorbike, a Ducati 900 Monster. Name one thing about yourself that might surprise others I have the ambition to become a professor in economics. If you were an ad, what would your strapline be? "Because we can." Lowdown We're more than curious as to whether this talented and driven product of the dotcom boom will ever enter academia. With Profero travelling the globe successfully, an early departure looks unlikely. AUKLAND, STEPHEN Job Managing director, Metro. Company Metro, 1 Surrey Quays, Rotherhithe, London SE1. Work tel +44(0)20 7651 5200. Details Not supplied. Lowdown The no-nonsense Yorkshireman, said by some to resemble the Ronseal brand ("does what it says on the tin"), has presided over the most successful period commercially in Metro's five years. Suffering this year because of his undying loyalty to the relegated Leeds United. AUTON, SYLVIA Job Chief executive, IPC Media. Company IPC Media, King's Reach Tower, Stamford Street, London SE1. Work tel +44(0)20 7261 6396. Born 8 June 1949. Place of birth London. Lives Hertfordshire. Family Husband, William. Sons, Adam and Marcus. Career milestones 1998-2003: IPC Media board director for country and leisure media. March 2003: chief executive of IPC Media. What one principle in life do you live by? Integrity. What advice would you give someone wanting to follow in your footsteps? Be passionate about what you do. Avoid incremental thinking - defining success as doing just a bit better than last year. Keep focused on the important and don't get diverted. And fight for what you believe to be right. In the end, ability and passion generally win the day. Your alternative career? Media was the only career I ever considered. Name your three closest friends in the business Undisclosed. Favourite consumer magazine Country Life. Favourite business magazine Time. Favourite newspaper The Times. Favourite TV programme Undisclosed. Favourite radio programme Undisclosed. How do you unwind? Undisclosed. What is your greatest extravagance? Undisclosed. Name one thing about yourself that might surprise others Undisclosed. If you were an ad, what would your strapline be? Undisclosed. Lowdown Auton is said to be very proud of her time publishing New Scientist but, since those days, she has risen up the publishing industry ranks at a pace. After 25 years of loyal service at IPC, she was made chief executive last year. Her most high-profile project has been the launch of the men's weekly magazine Nuts. AXELROD, BETH Job Chief talent officer, WPP. Company WPP, 27 Farm Street, London W1. Work tel +44(0)20 7408 2204. Details Not supplied. Lowdown A compulsive workaholic with a formidable intellect, Axelrod is at the forefront of WPP's efforts to identify the best talent and put together the financial packages that will lock it in. Approachable and unintimidating despite her background. AYLING, JOHN VERNON Job Managing director, John Ayling & Associates. Company John Ayling & Associates, 27 Soho Square, London W1. Work tel +44(0)20 7439 6070. Born 18 April 1944. Place of birth Fulmer, Buckinghamshire. Lives Chiswick, London. Family Wife,Lyn. Daughter, Caroline (22). Career milestones Media manager, Garland Compton (1968); media director, Kirkwood (1971); established JAA (1978). Past chairman of the Association of Media Independents, the Advertising Association media business course - and the Lord's Taverners. Member of the IPA council. What one principle in life do you live by? "It's not a rehearsal." What advice would you give someone wanting to follow in your footsteps? Media is exciting, accountable and rewarding provided it is not commoditised. Clients and suppliers should be business partners. Controlling your destiny requires bottle, integrity, hard work and a great team but it makes you want to get up in the morning! Never under-rate networking. Honesty and integrity are key. Your alternative career? Cricket commentator/journalist. Name your three closest friends in the business Too many to limit to three. Favourite consumer magazine Currently Golf Punk. Favourite business magazine The Economist. Favourite newspaper The Daily Telegraph. Favourite TV programme All major sports programmes. Favourite radio programme Test Match Special. How do you unwind? Playing golf, watching cricket and rugby, playing veterans hockey, supporting Brentford FC. Training for the marathon. What is your greatest extravagance? Lyn. Name one thing about yourself that might surprise others I am a descendant of an English cricketer. My great-great-great grandfather opened the bowling for England in 1802 before going to prison as a poacher. If you were an ad, what would your strapline be? "A JVA a day helps you work rest and play." Lowdown Ayling turned 60 in 2004 but there is no evidence of him slowing down. His agency had a good year and he continued his Lord's Taverners charity work, still pulling on his cricket jumper for the charity. B BAILEY, SLY Job Chief executive, Trinity Mirror. Company Trinity Mirror, 1 Canada Square, Canary Wharf, London E14. Work tel +44(0)20 7293 3000. Details Not supplied. Lowdown Her cost cutting has impressed the City but she still has much to do to ensure the long-term success of Trinity Mirror's national newspapers. She famously sacked Piers Morgan as editor of the Daily Mirror in May after the fake Iraq pictures scandal. BAIN, DAVID Job Former planning director, FCB London. Company FCB London, 55 Newman Street, London W1. Work tel +44(0)20 7947 8488. Born 18 October1968. Place of birth St Helens, Lancashire. Lives Queens Park, London. Family Wife, Joanne. Daughter, Saskia. Career milestones Sneaking into advertising as the oldest graduate recruit. Blabbing my way to the board at J. Walter Thompson. Exaggerating my way to the head of planning role at Fallon New York and dissembling my way back home again to FCB. What one principle in life do you live by? A shut trap catches no flies. What advice would you give someone wanting to follow in your footsteps? Avoid the dogshit en route, however striking its art direction. Your alternative career? I would have lectured at a former polytechnic (maybe in Humberside), worn moss-green corduroy and sharpened my teeth on the vertebrae of my colleagues. Name your three closest friends in the business Ian Leslie at J. Walter Thompson New York; Lucy Turner at Delaney Lund Knox Warren; Alison Burns (now freelance), the ex -president of Fallon New York; Amy Frisch, the general manager of Fallon New York. Favourite consumer magazine The New Yorker. Favourite business magazine Management Today. Favourite newspaper The Guardian (just about). Favourite TV programme Curb Your Enthusiasm. Favourite radio programme Radio is rubbish - no pictures. How do you unwind? Reading, writing, arithmetic. What is your greatest extravagance? My height. I take up more space than I deserve. Name one thing about yourself that might surprise others That my bluff northern exterior hides my velvet-wearing inner pseud. If you were an ad, what would your strapline be? "Never mind the quality ... feel the width." Lowdown Much admired for his fertile mind, Bain was seen as providing the intellectual gravitas to FCB London's new-look managerial front line. However, he resigned in the autumn to find "a broader canvas". Described as an effervescent thinker who has more ideas in a minute than many others have in a day. BAINSFAIR, PAUL JEFFERSON Job President of Europe, TBWA. Company TBWA, 76-80 Whitfield Street, London W1. Work tel +44(0)20 7573 6666. Born 5 January 1953. Place of birth Kensington, London. Lives Holland Park, London, and Wiltshire. Family Sophie (wife), Bruno, Teddy and Phoebe (children), Taxi (dog). Career milestones 1985: managing director, Saatchi & Saatchi; 1991: founded Bainsfair Sharkey Trott; 1998: successfully merged GGT\TBWA\Simons Palmer\BST; 2000: president TBWA Northern Europe; 2004: president of TBWA Europe. What one principle in life do you live by? Ready, fire, aim. What advice would you give someone wanting to follow in your footsteps? I would only give advice to someone if they promised not to follow it. Your alternative career? I would like to have been the man who hands out the towels and sun loungers at Le Club 55. Name your three closest friends in the business I've got more than three close friends in the business and I would like to keep it that way. Favourite consumer magazine The Spectator. Favourite business magazine Campaign. Favourite newspaper The Times. Favourite TV programme The Sopranos. Favourite radio programme Desert Island Discs How do you unwind? Running. What is your greatest extravagance? A boat. Name one thing about yourself that might surprise others I am also a farmer. If you were an ad, what would your strapline be? "Reassuringly expensive." Lowdown Known to friends as el presidente or the chairman, Bainsfair has the business nous to master any difficult situation. He is an excellent raconteur but tough as old boots when necessary. BALDERSTON, BERNARD MARTIN Job Associate director, UK and Ireland Media, Procter & Gamble. Company Procter & Gamble, Colbalt 12, Silver Fox Way, Colbalt Business Park, Newcastle-upon-Tyne. Work tel +44(0) 191 297 6425. Born Undisclosed. Place of birth Tynemouth. Lives Hexham, Northumberland. Family Undisclosed. Career milestones Graduated from Keele University in 1967 with a degree in History and Political Institutions. Joined Procter & Gamble in 1968. Currently associate director of media for UK and Ireland and chairman of the P&G Pension Fund Trustees. I have represented the company for many years in ISBA - chairing the RTSA Committee for a period of six years during the late 80s/early 90s. Led the ISBA negotiating team during the last two disputes with Equity. I have been a regular speaker at industry conferences and have been an adviser to the RAB during the 90s. Currently a member of both the ISBA Executive and TV Action Group Committees and a director of the ABC. What one principle in life do you live by? Undisclosed. What advice would you give someone wanting to follow in your footsteps? Undisclosed. Your alternative career? Undisclosed. Name your three closest friends in the business Undisclosed. Favourite consumer magazine Undisclosed. Favourite business magazine Undisclosed. Favourite newspaper Hexham Courant. Favourite TV programme Undisclosed. Favourite radio programme Undisclosed. How do you unwind? Undisclosed. What is your greatest extravagance? Undisclosed. Name one thing about yourself that might surprise others Undisclosed. If you were an ad, what would your strapline be? Undisclosed. Lowdown P&G's numbers man has never been considered a barrel of laughs, not entirely unexpected given the vast P&G account he has to manage. He displays a rare passion for Newcastle United and has an unrivalled commitment to the job. BANKS, JOHN Job Group chairman and chief executive, FCB London. Company FCB London, 55 Newman Street, London W1. Work tel +44(0) 20 7947 8000. Born 7 July 1945. Place of birth London. Lives London and the Cotswolds. Family Wife, Rosie. Daughter, Charlotte. Career milestones 1965: started at CPV as a graduate trainee. 1968: Leo Burnett/LPE. 1975: Ogilvy & Mather account director, board and new-business director. 1983: Young & Rubicam group chairman and chief executive, European chairman. 1987: international chairman, worldwide board. 1991: founded Banks Partnership. 1998: Banks Hoggins O'Shea sold to FCB. Group chairman and chief executive Banks Hoggins O'Shea/FCB, now FCB London. What one principle in life do you live by? Do unto others what you'd have them do unto you. What advice would you give someone wanting to follow in your footsteps? Read If by Rudyard Kipling. Your alternative career? Doctor. Name your three closest friends in the business I am very lucky to have so many friends in the industry who have given me help, advice and support over the years. Favourite consumer magazine Cigar. Favourite business magazine The Economist. Favourite newspaper Daily Mail, Daily Telegraph. Favourite TV programme The news on any channel. Favourite radio programme Just a Minute. How do you unwind? Family, golf, opera and occasionally fishing and shooting. What is your greatest extravagance? Aston Martin. Name one thing about yourself that might surprise others I'm trying to lose weight. If you were an ad, what would your strapline be? jbanks@london.fcb.com Lowdown Despite his image as a pillar of the UK ad establishment and a shrewd deal-maker, Banks can still spring surprises. Determined not to have his agency condemned to permanent mediocrity, he has not shirked from a radical restructuring programme to make FCB London a more potent rival to the thriving independents. BARNES, ANDREW Job Sales director, Channel 4. Company Channel 4, 124 Horseferry Road, London SW1. Work tel +44(0)20 7396 4444. Details Not supplied. Lowdown Working for a publicly owned broadcaster, Barnes has to suffer the indignity of having his salary published each year. In 2004 it slipped from £421,000 to £296,000, but he will have found solace in his beloved Arsenal securing the double. BARRY, TONY Job Copywriter, Clemmow Hornby Inge. Company Clemmow Hornby Inge, 3rd floor, Paramount House, 162-170 Wardour Street, London W1. Work tel +44(0)20 7025 8989. Details Not supplied. Lowdown Emphatic about creativity, Barry clings to his youth by being a trendsetter when it comes to his wardrobe. He is passionate about Arsenal and gadgets. BARTLE, JOHN Job Various non-executive and advisory roles. Company 214 Amersham Road, Hazlemere, High Wycombe, Buckinghamshire. Work tel +44(0) 1494 558 196. Born 22 August 1944. Place of birth Leeds. Lives Hazlemere, near High Wycombe, Buckinghamshire. Family Wife, Pat. Two daughters, Juliet and Sarah. Four granddaughters , Lauren, Amy, Rebecca and Joanna. Career milestones 1973: founding partner, TBWA London. 1982: founder, Bartle, Bogle Hegarty. What one principle in life do you live by? The truth, the whole truth and nothing but the truth. What advice would you give someone wanting to follow in your footsteps? The above is never worth sacrificing. Your alternative career? Ideally , a sports journalist. More likely, a teacher. Name your three closest friends in the business They know who they are. Favourite consumer magazine Observer Sport Monthly. Favourite business magazine You don't need the flattery. Favourite newspaper The Guardian. Favourite TV programme Match of the Day. Favourite radio programme Sports Report and Test Match Special. How do you unwind? Sport, books and grandchildren. What is your greatest extravagance? The inability to buy only one book at a time. Name one thing about yourself that might surprise others I have lost my temper. If you were an ad, what would your strapline be? "Still trying." Lowdown The Bartle Bogle Hegarty founding partner has always enjoyed a special place in the industry's affections. Even though he is now semi-detached from the industry, Bartle has remained a tireless campaigner for Nabs. He was devastated by what has happened to Leeds United. BAULK, MICHAEL ROBERT GORDON Job Group chairman and chief executive, Abbott Mead Vickers Group. Company Abbott Mead Vickers Group, 151 Marylebone Road, London NW1. Work tel +44(0) 20 7616 3500. Born 27 October 1943. Place of birth Dartford, Kent. Lives Wentworth, Surrey. Family Wife, Maureen. Daughter, Catherine. Sons, James and David. Career milestones Trainee at Leo Burnett. Ogilvy to managing director. Worked at Abbott Mead Vickers from 1986 as the chief executive, then became the group chief executive in 1997. I also held a non-executive position at Debenhams between 1998 and 2003. What one principle in life do you live by? Work hard but have fun. What advice would you give someone wanting to follow in your footsteps? Don't wear sunglasses indoors. Your alternative career? Crooner. Name your three closest friends in the business Dieter at Odins. Ferrari Maranellos. Norman from Bernini (old man's outfitter). Favourite consumer magazine Interiors. Favourite business magazine The Economist. Favourite newspaper The Sunday Times. Favourite TV programme Any England or Manchester United game. Favourite radio programme Radio 2, Magic and other hip radio stations. How do you unwind? Walking, singing, talking. What is your greatest extravagance? The Ferrari. Name one thing about yourself that might surprise others I don't use a computer. If you were an ad, what would your strapline be? "Show me the money." Lowdown Behemoth of an account man, Baulk oozes charm and integrity. The consummate professional and gentleman, he's now stepping back from Abbott Mead Vickers. Baulk also owns myriad other companies, ranging from contract cleaners to a large stake in a gold mine (yes, really). BAXTER, MARILYN Job Chairman, Hall & Partners Europe. Company Hall & Partners Europe, 14-19 Great Chapel Street, London W1. Work tel +44(0)20 7534 4500. Born 13 July 1947. Place of birth Stoke-on-Trent, Staffordshire. Lives Chiswick, London. Family Partner, Martin. Career milestones Fellow and council member at the IPA; author of Women in Advertising; executive planning director and vice- chairman, Saatchi & Saatchi; chairman, IPA's value of advertising committee; chairman of Hall & Partners Europe; non-executive director of COI Communications. What one principle in life do you live by? Life is not a rehearsal. What advice would you give someone wanting to follow in your footsteps? Put the business before yourself. Be useful. Avoid misplaced apostrophes. Your alternative career? A Labour MP. Name your three closest friends in the business Undisclosed. Favourite consumer magazine Yachting Monthly. Favourite business magazine The Economist. Favourite newspaper The Guardian. Favourite TV programme Buffy the Vampire Slayer. Favourite radio programme I'm Sorry I Haven't a Clue. How do you unwind? Sailing. What is your greatest extravagance? My yacht - a Sparkman & Stephens Swan 44. Name one thing about yourself that might surprise others I got married in hot pants (well, it was in 1973). If you were an ad, what would your strapline be? The pint that thinks it's a quart. Lowdown Renowned as a yachtswoman and for first raising the issue of the under-representation of woman in advertising. Credited with helping stabilise the Saatchi & Saatchi boat after the turbulent departure of the brothers in the mid-90s.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).