The A List: (Part 2 of 11)

Bendel, Rick Job: Chief operating officer, Publicis Worldwide. Company: Publicis, 82 Baker Street, London W1. Work tel: +44 (0)20 7830 3467. Born: 1 March 1958. Place of birth: Stanmore, London. Other details: Not supplied. Lowdown: Of all the major network chiefs, none has a lower profile than Bendel. Softly spoken but with a constant hint of menace in his voice that suggests he's not a man to be crossed. Greatly influenced by the former Asda boss Archie Norman. Berlin, Andy Job: Chairman and chief executive, Voluntary United Group of Agencies; chairman, Berlin Cameron United. Company: Berlin Cameron United, 100 Avenue of the Americas, New York, NY 10013. Work tel: +1 212 824 2000. Born: 28 January 1950. Place of birth: Kansas City, Missouri. Lives: New York; London; Key Largo; lot of hotels. Family: Yes. What's been your best career move?: Not taking myself so seriously. Describe yourself in three words: Lucky, persistent, interested. Where is your favourite place for lunch?: I often let others pick the place. Food's better with some surprise. What is your media diet?: Movies, books, one-on-one conversations. What is your favourite brand?: Can't think of one right now. The ones that come to mind mostly seem obvious and laboured. Name a recent ad that worked on you: Honda, "grrr". What objects do you always carry with you?: Dr John Dee's ring, watercolour pencils, sketchbook. Who in the industry do you most admire?: Jeff Goodby, John Hegarty, Dan Wieden, Kim & Tony, Lee Clow, Jeremy Bullmore. What are the initials of the most loathsome person you have worked with?: AB. What makes you angry?: Deliberate strategic betrayal. If you weren't you, who would you be?: Soil. Where will you be in ten years' time?: It's not good to know that far ahead; you'll limit yourself. What would you like the inscription on your gravestone to read?: Having a great time, wish you were here. Lowdown: Although the long hair, goatee, earring and leather coat make him look more like a Hell's Angel than the head of a global network, Berlin's appearance masks a formidable intelligence and razor-sharp creative talent. A former fiction writer and film-maker, Berlin still keeps an eye on all levels of the creative process, and has even been known to do the odd voiceover himself. Bermann, Georges Job: Managing director, Partizan. Company: Partizan, Rue Vivien, Paris, France. Work tel: +33 1 5345 0123. Born: 29 February 1952. Place of birth: Suresnes, France. Other details: Not supplied. Lowdown: Partizan's managing director is increasingly turning his attention toward his star director's film projects: last year, he produced the Michel Gondry film Eternal Sunshine of the Spotless Mind; this year, he's doing the honours on Gondry's The Science of Sleep. Bernard, Philippe Job: President, Europe, Initiative. Company: Initiative EMEA, 84 Eccleston Square, London SW1. Work tel: +44 (0)20 7663 7000. Details: Not supplied. Lowdown: Urbane, intelligent and stylishly dressed, Bernard has the tricky task of building Initiative across Europe. His passion for rugby brings out some Anglo/French tensions at the agency. Bernard, Ralph Job: Chief executive, GCap Media. Company: GCap Media, 30 Leicester Square, London WC2. Work tel: +44 (0)20 7766 6000. Details: Not supplied. Lowdown: There were two momentous moments in Bernard's 2005: first, he finally won his power struggle against David Mansfield and seized control of the merged radio company GCap. Second, he shaved off his famous moustache. A passionate exponent of digital radio. Betts, Gary Job: Executive creative director, Delaney Lund Knox Warren & Partners. Company: Delaney Lund Knox Warren & Partners, 25 Wellington Street, London WC2. Work tel: +44 (0)20 7836 3474. Born: 20 November 1957. Place of birth: London. Other details: Not supplied. Lowdown: Half of the responsibility for DLKW's relentlessly tuneful advertising is attributable to Betts. The millions he has made from the agency sale has really given him something to sing about. Bigg, Peter Job: Ensuring more and more people love the BTAA (administrator, British Television Advertising Awards). Company: British Television Advertising Awards, 37 Berwick Street, London W1. Work tel: +44 (0)20 7734 6962. Born: 1957. Place of birth: Harpenden, Hertfordshire. Lives: Mediaeval town in North Essex. Family: Undisclosed. What's been your best career move?: Sticking to my guns. Describe yourself in three words: Not very good at counting words. Where is your favourite place for lunch?: Vasco & Piero's Pavilion, Poland Street. What is your media diet?: The Guardian, Campaign, New Media Age, Radio 4. What is your favourite brand?: Mercedes-Benz. Name a recent ad that worked on you: Volkswagen, "widescreen TV". What objects do you always carry with you?: Bunch of keys, handkerchief. Who in the industry do you most admire?: Those whose efforts move our thinking on to a higher plane. What are the initials of the most loathsome person you have worked with?: Can't remember. What makes you angry?: People dying of hunger or lack of access to cheap medicine. If you weren't you, who would you be?: Someone more important. Where will you be in ten years' time?: Taking to court those people who told me my pension contributions would set me up nicely. What would you like the inscription on your gravestone to read?: End of Act One. Lowdown: Bigg has done a good job of making sure the BTAA is one of the most important nights in any creative's diary. Bignell, Mark Job: Joint managing director, OPera. Company: OPera, Seymour Mews House, 26-37 Seymour Mews, Wigmore Street, London W1. Work tel: +44 (0)20 7908 3560. Born: 22 July 1967. Place of birth: Edgware, London. Lives: Hertfordshire. Family: Wife Claire; daughter Florence. What's been your best career move?: Undisclosed. Describe yourself in three words: Undisclosed. Where is your favourite place for lunch?: Mum and dad's. What is your media diet?: I'm addicted to Conde Nast Traveller. What is your favourite brand?: Luton Town Football Club. Name a recent ad that worked on you: National Lottery Rollover TV work. What objects do you always carry with you?: Cash. Who in the industry do you most admire?: Undisclosed. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Bad service. If you weren't you, who would you be?: Rod Stewart seems to do all right. Where will you be in ten years' time?: Watching my daughter on Centre Court at Wimbledon. What would you like the inscription on your gravestone to read?: Here lies the better-looking and thinner Bignell brother. Lowdown: Of all the big holding company media operations, OPera is the least confrontational and arguably the most considered in its approach. Bignell embodies this: his negotiation skills are the product of a course at Harvard and he knows what it's like to work at a client - Camelot - too. Billett, John Job: Chairman, Billetts. Company: Billetts, Alhambra House, 27-31 Charing Cross Road, London WC2. Work tel: +44 (0)20 7231 4002/+44 (0)7836 200321. Born: 28 November 1943. Place of birth: Exeter, Devon. Lives: North Creake, Norfolk; Westminster, London. Family: Wife Glynis; children Andrew (30), Nicola (27), Sam (21); grandchildren Mia (four), Abi (one). What's been your best career move?: Launching Billetts in 1995. Describe yourself in three words: Makes a difference. Where is your favourite place for lunch?: Le Caprice. What is your media diet?: The Daily Telegraph, The Economist, The Sunday Times, Vogue, Radio 5 Live, Sky Sports. What is your favourite brand?: McVitie's Chocolate Digestive biscuits. Name a recent ad that worked on you: Antigua Tourist Board hotel offer. What objects do you always carry with you?: Wallet, BlackBerry. Who in the industry do you most admire?: Jeremy Bullmore, Erwin Ephron, Sir Martin Sorrell, John Hegarty. What are the initials of the most loathsome person you have worked with?: DCA. What makes you angry?: Millwall's recent boardroom shambles. If you weren't you, who would you be?: Director of Music & Master of Choristers, Westminster Abbey. Where will you be in ten years' time?: Spending more time with Glynis; working with my nature reserve in Norfolk, listening to great orchestras at the Proms; enjoying ballet at the Royal Opera House and opera at Glyndebourne ... I hope. What would you like the inscription on your gravestone to read?: He was here. Lowdown: The 62-year-old Billett joined the ranks of the super-rich with the sale of his modestly titled company to Thomson Intermedia, which should end up seeing him pocket £10 million (while doing nothing for his natural immodesty). This windfall will allow him to achieve his ambition of following the great philharmonic orchestras around the world, rugby and singing. Bird, Andy Job: Creative, Nitro. Company: Nitro, 4 New Burlington Street, London W1. Work tel: +44 (0)20 7292 5999. Born: 8 December 1969. Place of birth: Newcastle-upon-Tyne, Northumberland. Lives: Essex. Family: Stacey; son Evan. What's been your best career move?: Leaving school at 16. Describe yourself in three words: Frustrated Newcastle fan. Where is your favourite place for lunch?: Anywhere, as long as my starter costs more than a dialysis machine and I can wang on all afternoon about myself at the top of my voice. What is your media diet?: Daily Mail, one page at a time. What is your favourite brand?: The Goombay Dance. Name a recent ad that worked on you: Senokot. What objects do you always carry with you?: Photo of Stacey and Evan. Who in the industry do you most admire?: The Ocean Finance families. What are the initials of the most loathsome person you have worked with?: RB. What makes you angry?: Following through. If you weren't you, who would you be?: Geri Halliwell's or him out of Coldplay's dentist. Where will you be in ten years' time?: Hopefully, just been struck off as a dentist for gross negligence. What would you like the inscription on your gravestone to read?: Sh*te dentist. Lowdown: A Newcastle United supporter and sports fanatic, Bird is rumoured to be the proud owner of more than 300 pairs of trainers. The former Bartle Bogle Hegarty head of art is renowned for his work for Haagen-Dazs. Bishop, Alan Job: Chief executive, COI. Company: COI, Hercules House, Hercules Road, London SE1. Work tel: +44 (0)20 7261 8210. Born: 2 August 1953. Place of birth: London. Lives: London. Family: Between wives, no children. What's been your best career move?: Moving to New York. Describe yourself in three words: Slim, solvent, male. Where is your favourite place for lunch?: Lord's. What is your media diet?: Heavy. What is your favourite brand?: Bombay Sapphire. Name a recent ad that worked on you: London 2012. What objects do you always carry with you?: Glasses. Who in the industry do you most admire?: My ex-bosses: Richard Gilmore, Graeme Robertson, Les Stern, Bill Muirhead. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Bullying. If you weren't you, who would you be?: Keith Richards. Where will you be in ten years' time?: Still here, I hope. What would you like the inscription on your gravestone to read?: OK, now I do believe the eternal life bit. Lowdown: At COI for three years now, Bishop has lost the party boy reputation he earned over the years at Saatchi & Saatchi. He's seen as running a stable ship at COI and enjoying every opportunity the role gives him to immerse himself in politics. Bishop, Seb Job: Board director and chief marketing officer, MIVA. Company: MIVA, Euston Xchange, 194 Euston Road, London NW1. Work tel: +44 (0)20 7943 5500. Born: 11 April 1974. Place of birth: London. Lives: South Kensington, London. Family: Married; baby boy on the way. What's been your best career move?: Starting my own media company. Describe yourself in three words: It's all good. Where is your favourite place for lunch?: Club 55. What is your media diet?: The Economist, Channel 4, New Media Age, Revolution, The Wall Street Journal online. What is your favourite brand?: MIVA. Name a recent ad that worked on you: British Airways pay-per-click search ad. What objects do you always carry with you?: Phone, wallet, keys. Who in the industry do you most admire?: John Bishop. What are the initials of the most loathsome person you have worked with?: MRL. What makes you angry?: Ignorance. If you weren't you, who would you be?: Ridley Scott. Where will you be in ten years' time?: Not sure where I'm going to be next week, let alone ten years. What would you like the inscription on your gravestone to read?: I've blagged an upgrade up here, too. Lowdown: The Espotting founder and would-be film director is now parent company Findwhat.com's first ever chief marketing officer. Smooth, suave and sophisticated. Blackden, Damian Job: Joint chief executive, Universal McCann London. Company: Universal McCann, 42-47 St John's Square, London EC1. Work tel: +44 (0)20 7073 7164. Born: 25 November 1966. Place of birth: Crowborough, East Sussex. Lives: Clapham South, London. Family: Wife Erminia; daughter Faith. What's been your best career move?: Going digital early. Describe yourself in three words: Resourceful, obsessive (some might say annoying), commercial. Where is your favourite place for lunch?: My Italian mother-in-law's. What is your media diet?: MSN, bbc.co.uk, Brand Republic, Wired, The Daily Telegraph, The Economist, Car, London Underground advertising. What is your favourite brand?: Bombay Sapphire. Name a recent ad that worked on you The: Sopranos season five - out now on DVD. What objects do you always carry with you?: I get a bit twitchy if I'm separated from my mobile/BlackBerry. Sad, I know. Who in the industry do you most admire?: Bill Gates. What are the initials of the most loathsome person you have worked with?: Life's too short for this sort of thing. What makes you angry?: Lack of sleep. If you weren't you, who would you be?: Road-test editor, Car. Where will you be in ten years' time?: No idea: that's what I like about this industry. What would you like the inscription on your gravestone to read?: Undisclosed. Lowdown: With his fellow joint chief executive Andy Jones, the diminutive Blackden has improved Universal McCann's domestic performance, though there's not a lot he can do about the ongoing network losses. Blamer, Steve Job: President and chief executive, FCB Worldwide. Company: Foote Cone & Belding, 100 West 33rd Street, New York, NY 10003. Work tel: +1 212 885 3366. Born: 19 April 1956. Place of birth: Whittier, California. Lives: New York; Chappaqua, NY. Family: Wife Linda; daughter Lauren; son John. What's been your best career move?: Raising venture capital and starting my own fruit drink company. Describe yourself in three words: Passionate, aggressive, fair. Where is your favourite place for lunch?: Papaya Hot Dogs, Upper East Side, Manhattan. What is your media diet?: The Wall Street Journal, The New York Times, AOL, all the trade rags. What is your favourite brand?: Apple. Name a recent ad that worked on you: Land Rover Sport. What objects do you always carry with you?: BlackBerry. Who in the industry do you most admire?: Sir Martin Sorrell. What are the initials of the most loathsome person you have worked with?: MS. What makes you angry?: Apathy. If you weren't you, who would you be?: President Bartlett from The West Wing. Where will you be in ten years' time?: Running FCB globally. What would you like the inscription on your gravestone to read?: Been there! Done that! Lowdown: Fed up with waiting to be anointed Ed Meyer's heir apparent as the boss of Grey, Blamer now has the unenviable task of overhauling FCB and equipping it to face a modern communications world. He tries hard not to come across as a Middle American. Once famously posed for a Grey London brochure in a Hawaiian shirt so loud it gave you a headache. Blazey, Morag Job: Managing director, PHD. Company: PHD, The Telephone Exchange, 5 North Crescent, Chenies Street, London WC1. Work tel: +44 (0)20 7446 0555. Details: Not supplied. Lowdown: A big character in a petite frame. So petite, in fact, that Blazey boasts a rather neat claim to fame as the only adult (as far as we know) ever to have been a football mascot. This, of course, is normally a huge treat offered to stars-in-their-eyes nine-year- olds. The venue was Loftus Road, home to her beloved Queens Park Rangers. There's only one Morag Blazey. Bogle, Nigel Job: Group chief executive, Bartle Bogle Hegarty. Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1. Work tel: +44 (0)20 7453 4416. Born: 27 April 1947. Place of birth: Dorking, Surrey. Lives: Barnes, London. Family: Divorced; children Nathan, Amy, Ben, Rosie. What's been your best career move?: Becoming a founding partner at TBWA\London, where I met John and John. Describe yourself in three words: Very easy-going. Where is your favourite place for lunch?: Le Bel Air, Courcheval. What is your media diet?: Very varied except on Thursday and Sunday. What is your favourite brand?: Are you kidding? Name a recent ad that worked on you: Property porn in Country Life works on me every week. What objects do you always carry with you?: The usual. Who in the industry do you most admire?: People who start their own agencies. What are the initials of the most loathsome person you have worked with?: JBKT. What makes you angry?: Thinking about JBKT. If you weren't you, who would you be?: A landscape gardener. Where will you be in ten years' time?: On a beach. Mine. What would you like the inscription on your gravestone to read?: Thanks Dad. Lowdown: A passionate follower of cricket and rugby, an invite to join Bogle in his envied seats at Twickenham is keenly sought after. He's also keen on gardening and motorsport and drives an Audi RS4. On top of that, 2005 looks like being an annus mirabilis for BBH a tribute to Bogle's relentless drive and unwavering integrity. One of the most respected men in adland. Bolton, Simon Job: Chief executive, UK & Ireland Group, JWT. Company: JWT, 1 Knightsbridge Green, London SW1. Work tel: +44 (0)20 7656 7755. Born: 29 September 1958. Place of birth: Chelsea, London. Lives: Richmond, Surrey. Family: Partner Mei; daughter Matilda; son Charlie. What's been your best career move?: Moving to FCB Malaysia to become regional director of FCB South-East Asia. Describe yourself in three words: Small, perfectly formed. Where is your favourite place for lunch?: Zuma (if I'm feeling flush); The Paxton's Head (when the budget is tight). What is your media diet?: Financial Times, The Times, Harvard Business Review, Sky Sports, Heart 106.2, The Sun (when I don't think anyone is looking). What is your favourite brand?: Kenneth Cole. Name a recent ad that worked on you: HSBC, "bump" (when the Parisian bangs around in his Peugeot! So true!). What objects do you always carry with you?: BlackBerry, Samsung D500, Rolex, "A Dog" (feng shui amulet), compass. Who in the industry do you most admire?: The sage (Jeremy Bullmore). What are the initials of the most loathsome person you have worked with?: JBR. What makes you angry?: People who say: "It can't be done." If you weren't you, who would you be?: Rick Stein. Where will you be in ten years' time?: Fishing around for something big. What would you like the inscription on your gravestone to read?: He knew how to celebrate ... and did so often! Lowdown: A life-long Chelsea fan, Simon "Bolty" Bolton is by all accounts a fantastic dancer, and what he lacks in stature, he makes up for in groove. He can also sing very well. Bond, Steve Job: Managing director, Posterscope. Company: Posterscope, Cardinal Tower, 12 Farringdon Road, London EC1. Work tel: +44 (0)20 7336 6363. Born: 31 August 1958. Place of birth: Brentwood, Essex. Lives: Weybridge, Surrey. Family: Wife Diane Gregory; children Richard, Sarah, Mathew, Claire, Sam. What's been your best career move?: Joining Posterscope (formerly known as Harrison Salinson) in 1992. Describe yourself in three words: Swears too much. Where is your favourite place for lunch?: Halfway huts at Wentworth or Sunningdale golf courses. What is your media diet?: I consume most media, particularly out-of-home. What is your favourite brand?: Hugo Boss. Name a recent ad that worked on you: Apple iPod. What objects do you always carry with you?: Golf diary, credit cards, membership to the Venus Club. Who in the industry do you most admire?: Colin Gottlieb and Stephen Allan - they have achieved so much in media and you won't find two guys who work harder. What are the initials of the most loathsome person you have worked with?: JS (now deceased, so I feel terrible!). He was a lazy git, took all the credit for good work, bottled it when tough decisions had to be made and he didn't stop talking about himself. Apart from that, he was all right! What makes you angry?: People who are one or all of the following: smarmy; sycophantic; bullshitters; lazy bastards; golf cheats. If you weren't you, who would you be?: The prime minister. My first job would be to put all the do-gooders on the Isle of Wight and let them screw each other's lives up! Where will you be in ten years' time?: I would like to say retired, but I have more chance of playing football for Spurs than that happening. What would you like the inscription on your gravestone to read?: Leave me alone, I'm busy. Lowdown: Well known in media circles for his outrageous bids at charity auctions, Bond is one of the most ferocious networkers in the business. He's a great fan of the "work hard, play hard" ethos - he's at his desk early, invariably works late and spends most nights at functions or entertaining clients, or, in the summer, at every golf day going. Bonnett, Tim Job: Chief executive, Tequila\London. Company: Tequila\London, 82 Dean Street, London W1. Work tel: +44 (0)20 7440 1140. Born: 6 June 1964. Place of birth: Shropshire. Lives: Battersea, London. Family: Yes. What's been your best career move?: Becoming the licensee of the agency bar and holding the keys. Describe yourself in three words: SWM, W/E, GSOH. Where is your favourite place for lunch?: The New Inn, Shalfleet, the Isle of Wight. What is your media diet?: The Sunday Times, Campaign, The Sun, Today, Radio 4. What is your favourite brand?: Vespa. Name a recent ad that worked on you: Absolut. What objects do you always carry with you?: Wallet, iPod, wits. Who in the industry do you most admire?: Stuart Archibald - can still get away with behaving like a 25-year-old every night. Alan Leighton, Tim Mason, Richard Curtis. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Racism, incompetence, traffic wardens. If you weren't you, who would you be?: A better person, with better hair. Where will you be in ten years' time?: In the countryside on the South coast. What would you like the inscription on your gravestone to read?: I would steal George Bernard Shaw's epitaph: "I knew if I stayed around long enough, something like this would happen." Lowdown: Bonnett has kept his head down during the merger of Tequila and TBWA\GGT. Not one to rock the boat. Booth, Steve Job: Chief executive, BLM Group Company: BLM, 50 Marshall Street, London W1. Work tel: +44 (0)20 7437 1317. Details: Not supplied. Lowdown: The business brains at BLM, Booth is the crack TV negotiator-turned-hard-nosed businessman. It is his steely determination that has driven BLM to be one of the most successful smaller media agencies in the market. Boothby, Chris Job: Global investment director, Vizeum. Company: Vizeum Worldwide, Orion House, 5 Upper St Martins Lane, London WC2. Work tel: +44 (0)20 7395 0888. Born: 1960. Place of birth: Worthing, Sussex. Lives: Blackmore End, Hertfordshire. Family: Wife Caroline; children Sam (13), Chloe (11), Christian (eight). What's been your best career move?: My latest move: Vizeum Worldwide as global investment director. Describe yourself in three words: A great poet! Where is your favourite place for lunch?: The Tides Restaurant, Barbados. What is your media diet?: Radio 4's Today in the car, snatches of newspapers and trade press in the office, live sport on TV when allowed (I have very low status in terms of remote control ownership). What is your favourite brand?: Any of Coors Brewers' excellent beers and lagers. Name a recent ad that worked on you: Muller Life - very infectious song and I can remember the product, so it obviously worked. What objects do you always carry with you?: Wallet, my integrity. Who in the industry do you most admire?: My wife - for giving up her high-flying role as my PA in 1990 to marry me. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Overt office politics. If you weren't you, who would you be?: Undisclosed. Where will you be in ten years' time?: At Lord's, watching my son open the bowling for England. What would you like the inscription on your gravestone to read?: Family always came first. Lowdown: The epic struggle to put in place new management for Vizeum UK finally concluded this year and the affable Boothby was shunted upstairs to take on a new global role. The extra money will come in handy - his wife has just pulled down his Hertfordshire mansion to build a new one. Bowley, Martin Job: Chief executive, Amplified. Company: Amplified, 15 Rathbone Street, London W1. Work tel: +44 (0)20 7073 8100. Born: 27 March 1955. Place of birth: Bath, Somerset. Other details: Not supplied. Lowdown: Bowley has had a multifaceted career since losing out on the top sales job at ITV, when Carlton (where he was the sales boss) finally merged with Granada. Not only does he run the branded content agency Amplified, he has also had a stint preparing the ground for the launch of OK! in the US and was a member of the consortium awarded a new radio franchise in Cornwall earlier this year. The latter is probably closest to his heart - he loves classic 70s heavy rock and numbers guitar hero dinosaurs such as Jimmy Page among his acquaintances, but he cut his sales teeth in the region at TSW in the 80s. Boyd, Chris Job: Chief executive, Audit Bureau of Circulations UK and Ireland. Company: Audit Bureau of Circulations, 211 High Street, Berkhamsted, Hertfordshire HP4. Work tel: +44 (0)1442 870800. Born: 13 December 1947. Place of birth: Wimbledon, London. Lives: Frittenden, Kent; Muswell Hill, London. Family: Wife Suzanne; daughters Charlotte, Hannah. What's been your best career move?: Deciding when it is the right time to leave one great role to embark on another. Describe yourself in three words: Trustworthy, high standards. Where is your favourite place for lunch?: J Sheekey. What is your media diet?: The Daily Telegraph, The Sunday Times, Radio 4, Classic FM, www.bbc.co.uk. What is your favourite brand?: Green & Black's, unfortunately! Name a recent ad that worked on you: British Airways, online check-in. What objects do you always carry with you?: ABC rule books. Who in the industry do you most admire?: All those who are ABC and ABCE certified. What are the initials of the most loathsome person you have worked with?: XX - you must be joking! What makes you angry?: Drivers who overtake at speed on the inside. If you weren't you, who would you be?: JK Rowling's agent. Where will you be in ten years' time?: Dining in a restaurant in Beaune! What would you like the inscription on your gravestone to read?: 1947-2037. Lowdown: The magazine ABC board is in safe hands with Boyd, who has magazines running in his blood. Before taking on the ABC role five years ago, he was a near-lifer at IPC and spent 28 years moving up its ranks. Boyle, Gerry Job: Managing director, ZenithOptimedia. Company: ZenithOptimedia, Bridge House, 63-65 North Wharf Road, Paddington, London W2. Work tel: +44 (0)20 7298 4873. Born: 29 June 1971. Place of birth: Glasgow, Scotland. Lives: Beaconsfield, Buckinghamshire. Family: Wife Caroline; daughter Caitlin; son Rory. What's been your best career move?: Joining Leo Burnett as a graduate. Describe yourself in three words: Scottish, straight-talking, sincere. Where is your favourite place for lunch?: Anywhere with the right people. What is your media diet?: As much as possible, as often as possible. What is your favourite brand?: Nick Junior. Name a recent ad that worked on you: M&S Food, "not just food". What objects do you always carry with you?: Keys, wallet. Who in the industry do you most admire?: They know already. No-one else needs to. What are the initials of the most loathsome person you have worked with?: Likewise. What makes you angry?: Injustice. If you weren't you, who would you be?: Happy being me, thanks. Where will you be in ten years' time?: No idea. What would you like the inscription on your gravestone to read?: I'll be way past caring. Lowdown: With his manifest charm and creative intellect, Boyle has done more than anyone to rid Zenith of its reputation as a "buying shed in Paddington". To the outside world, he sometimes seems unnecessarily self-effacing, but he continues to give leadership not just internally on the process side but also on new-business pitches - which he loves. Bray, Michael Job: President, DDB Europe. Company: DDB Worldwide, 12 Bishop's Bridge Road, London W2. Work tel: +44 (0)20 7258 3979. Born: 23 December 1950. Place of birth: Lima, Peru. Lives: London. Family: Divorced; sons 16, 14. What's been your best career move?: Coming to Europe from DDB New York in 1980. Describe yourself in three words: Tenacious, level-headed, analytical. Where is your favourite place for lunch?: Halepi, a local Greek restaurant. What is your media diet?: The Times, Sky TV (sports and films), Newsweek, International Herald Tribune, internet. What is your favourite brand?: Volkswagen. Name a recent ad that worked on you: Honda, "grrr". What objects do you always carry with you?: Passports, credit cards, the DDB Directory. Who in the industry do you most admire?: Keith Reinhard. What are the initials of the most loathsome person you have worked with?: Forget it. What makes you angry?: People who over-value themselves. If you weren't you, who would you be?: A travel writer. Where will you be in ten years' time?: Retired (I hope). What would you like the inscription on your gravestone to read?: It was fun while it lasted. Lowdown: The incisive and rigorous Bray is part of the furniture at DDB, having been at the agency for 28 years. A huge football fan, Bray gets his fix at Chelsea's Stamford Bridge, where he has a debenture. Brazier, Paul Job: Executive creative director, Abbott Mead Vickers BBDO. Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1. Work tel: +44 (0)20 7616 3774. Born: 29 July 1962. Place of birth: Tipton, Staffordshire. Lives: Highbury, London. Family: Wife Diane; daughter Eva (three); son Jude (three months). What's been your best career move?: To AMV. Describe yourself in three words: I like breaking rules. Where is your favourite place for lunch?: Coram's Fields. What is your media diet?: The Observer, GQ, Angelina Ballerina. What is your favourite brand?: Guinness - professionally and socially. Name a recent ad that worked on you: An ad for a major telephone company service that blocked unwanted interruptions - you know the type, you have to drop everything you're doing to answer 20 questions. What objects do you always carry with you?: I'd like to say my door keys, but I'm always losing them. Who in the industry do you most admire?: David Abbott. What are the initials of the most loathsome person you have worked with?: RU Joking. What makes you angry?: Laziness, rudeness. If you weren't you, who would you be?: Someone else. Where will you be in ten years' time?: Standing outside my house, looking for my door keys. What would you like the inscription on your gravestone to read?: Paul Brazier 1962-3050. Lowdown: As well as running the AMV creative department, Brazier is reluctant to let go of his creative role and still produces many of AMV's ads. He even takes a pen and pad of paper to bed with him to write down ideas. Having had trials for Wolverhampton Wanderers, advertising's gain is football's loss. Just don't ask him about dressing up as Barbie. Briginshaw, Paul Job: Creative director/partner, Miles Calcraft Briginshaw Duffy. Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1. Work tel: +44 (0)20 7073 6900. Born: 2 March 1954. Place of birth: Torquay, Devon. Lives: Wandsworth, London; Dorset. Family: Laura, Francesca, Oliver. What's been your best career move?: Starting MCBD. Describe yourself in three words: Hungry, passionate, lucky. Where is your favourite place for lunch?: The beach bar in Santa Maria Di Castellebate, Italy. What is your media diet?: Sky Sports, The Times, Kiss FM, Xfm, Radio 4. What is your favourite brand?: Porsche. Name a recent ad that worked on you: Our own Subaru ads. I've just bought an Outback. What objects do you always carry with you?: Leica camera, spare roll of film, eyes. Who in the industry do you most admire?: Jeremy, Helen, Malc. What are the initials of the most loathsome person you have worked with?: XX. What makes you angry?: Using creative work to work out the brief; gum on pavements. If you weren't you, who would you be?: Johnny Depp. Yeah, right. Where will you be in ten years' time?: Doing ads, taking pictures. What would you like the inscription on your gravestone to read?: I'll be back. Lowdown: Lucky old Briginshaw was rich before the sale of the agency he co-founded this year. Always pleasant company, there's something of the account man about him. Brooke-Taylor, Daniel Job: Joint creative director, TBWA\London. Company: TBWA\London, 76-80 Whitfield Street, London W1. Work tel: +44 (0)20 7573 6666. Born: 13 May 1969. Place of birth: Chesterfield, Derbyshire. Lives: Stokey, Warwickshire. Family: Janey and Daisy. What's been your best career move?: Going to Watford College. Describe yourself in three words: Danny, Brooke, Taylor. Where is your favourite place for lunch?: My oesophagus. What is your media diet?: Any old crap. What is your favourite brand?: I currently have 92 joint favourites but would like some more. Name a recent ad that worked on you: Tampax. What objects do you always carry with you?: My love handles. Who in the industry do you most admire?: Nick Hutton. What are the initials of the most loathsome person you have worked with?: TBC. What makes you angry?: Fourteen pints of Stella. If you weren't you, who would you be?: Whoooah, where's the existential questioning come from? Where will you be in ten years' time?: There you go again - are you stoned? What would you like the inscription on your gravestone to read?: Sorry I'm late. Lowdown: The creative who once made his living as a stripper has the look of a boy-band member. Only arriving in London last year (after ten years up north at BDH\TBWA), he has been propelled into the spotlight as TBWA's joint creative chief. As Trevor Beattie's replacement, he has big shoes to fill. Brown, Andrew Job: Director-general, The Advertising Association. Company: The Advertising Association, Abford House, 15 Wilton Road, London SW1. Work tel: +44 (0)20 7828 2771. Born: 1946. Place of birth: Beaconsfield, Buckinghamshire. Lives: Cornwall. Family: Happily married to Shelby; no children. What's been your best career move?: That which was not my decision: from JWT to AA. Describe yourself in three words: Arma virumque cano. Where is your favourite place for lunch?: With friends; La Poule au Pot is nice. What is your media diet?: The Daily Telegraph, Evening Standard, CSI, House, Radio 4, Classic FM. What is your favourite brand?: Kit Kat. Name a recent ad that worked on you: Channel 4's ads for the Ashes series. What objects do you always carry with you?: A diary, a pencil (with rubber). Who in the industry do you most admire?: Denis Lanigan. What are the initials of the most loathsome person you have worked with?: I've chosen not to remember. What makes you angry?: Humbug. If you weren't you, who would you be?: An architect, trying to build an environment that people enjoy rather than endure. Where will you be in ten years' time?: At peace: dead or alive. What would you like the inscription on your gravestone to read?: I've been lucky and loved, pray for those who have not. Lowdown: With diplomatic skills honed as a one-time JWT account director, the chain-smoking Brown is ideally suited to ensuring the industry presents a united front on hot issues such as obesity. A tad embarrassed, though, to have had his briefcase nicked while enjoying a burger in McDonald's. Brown, Kevin Job: Head of engagement planning, Bartle Bogle Hegarty. Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1. Work tel: +44 (0)20 7734 1677. Born: 1962. Place of birth: Dublin, Ireland. Lives: Fulham, London; the New Forest. Family: Wife Philippa; daughter Polly; son Joey. What's been your best career move?: Making a difficult jump from Dublin to London in my early 20s. Describe yourself in three words: Irish, passionate, loyal. Where is your favourite place for lunch?: La Perla. What is your media diet?: The Guardian, Stuff, Uncut, Sky Sports, great TV dramas, iPod. What is your favourite brand?: Guinness. Name a recent ad that worked on you: Lynx. What objects do you always carry with you?: House keys. Who in the industry do you most admire?: Everyone who started an agency. What are the initials of the most loathsome person you have worked with?: There isn't one. What makes you angry?: People who think chasing the average is doing a great job. If you weren't you, who would you be?: My father. Where will you be in ten years' time?: Hopefully, still trying to do better work. What would you like the inscription on your gravestone to read?: He lived life well. Lowdown: Brown cheerfully acknowledges his billing as the media industry's professional Irishman. He is known occasionally to indulge in a small glass of dark-coloured stout ale and late-night sessions at the piano, and has a softly spoken, laconic way of delivering the punchline to the anecdote. There is no truth whatsoever in the rumour that he is now moonlighting as a stand-up comic under the name Dara O'Briain. Underestimate him at your peril, though - he's one of the smartest planners in the business. Brown, Ross Job: Editor, FHM. Company: Emap, Mappin House, 4 Winsley Street, LondonW1. Work tel: +44 (0)20 7436 1515. Details: Not supplied. Lowdown: Despite editing the UK's biggest-selling men's magazine, Brown is relaxed and is described by staff as being easy to work with. His emphasis is on good writing and he isn't afraid to ruffle a few feathers to get a good story. He drinks a lot of tea. Bruton, Jane Job: Editor, Grazia. Company: Emap, Endeavour House, 189 Shaftesbury Avenue, London WC2. Work tel: +44 (0)20 7520 6454. Born: 21 March 1968. Place of birth: Wigan, Lancashire. Lives: Tufnell Park, London. Family: Husband Johnny; children Arthur, Jonah. What's been your best career move?: Coming up with my own idea for a launch at IPC. It never saw the light of day, but it put me in the spotlight and led, indirectly, to my first editor's job on Living etc. Describe yourself in three words: Hard to please. Where is your favourite place for lunch?: I rarely have time for lunch. Grazia works like a weekly newspaper, so we're constantly busy updating or changing features as news moves on. If I do get out, I love The Wolseley. What is your media diet?: I read all the papers every day: the Daily Mail first, then the red-tops, then the broadsheets. I love The Observer on Sunday and I always read Allison Pearson in the Evening Standard and India Knight in The Sunday Times. I scan all the monthly mags but they always seem so out-of-date by the time they hit the stands. Having said that, I've got a soft spot for Vogue and Eve. I'm also addicted to Ricky Gervais' show on Xfm. What is your favourite brand?: Don't have one favourite. Name a recent ad that worked on you: Channel 4's Lost promos were brilliant. What objects do you always carry with you?: Mobile phone, lip gloss, cash for cabs. Who in the industry do you most admire?: Ian Birch, Lindsay Nicholson, Fiona McIntosh. What are the initials of the most loathsome person you have worked with?: They know who they are. What makes you angry?: Lazy journalism, people who don't go the extra mile, a week when nothing much happens in the news and anyone who beats me to the last Chloe coat/Sass & Bide jeans/Roger Vivier shoes in Selfridges! If you weren't you, who would you be?: No idea. JK. Rowling? Miuccia Prada? A yummy mummy who stays at home having manicures all day? Where will you be in ten years' time?: Still in my pyjamas, being paid £1,000 a word for a column I can knock out in 20 minutes before Tricia is on. What would you like the inscription on your gravestone to read?: Jane Bruton: she shopped till she dropped. Lowdown: The launch editor of the year's most talked-about magazine has so far made a real success of the weekly glossy format. The surprisingly down-to-earth Bruton now has a job on her hands to keep bringing in the celeb-hungry British readers, while also still keeping the upmarket fashion advertisers happy. Bryant, George Job: Head of planning, Abbott Mead Vickers BBDO. Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1. Work tel: +44 (0)20 7616 3500. Born: 10 September 1970. Place of birth: London. Lives: West London. Family: Wife Rachel; daughters Gabriella, Jasmine. What's been your best career move?: Moving from account management to account planning. Describe yourself in three words: Obsessed by ideas. Where is your favourite place for lunch?: The Union at Christmas. What is your media diet?: Populist. What is your favourite brand?: Pixar. Name a recent ad that worked on you: Burger King, "subservient chicken". What objects do you always carry with you?: Mobile phone, wallet, optimism. Who in the industry do you most admire?: Crispin Porter & Bogusky. What are the initials of the most loathsome person you have worked with?: TBC. What makes you angry?: Ignorance, pessimism, anything by Bruce Springsteen. If you weren't you, who would you be?: Someone who could sing. Where will you be in ten years' time?: In an ad industry that looks nothing like this one. What would you like the inscription on your gravestone to read?: Nothing to do with advertising. Lowdown: Following his arrival at AMV from Mother in 2003, Bryant, along with his close friend Ian Pearman, has impressed the senior management so much he was recently promoted to the position of managing partner. Set the task of finding new revenue streams, he'll also need to look hard at improving the outward perception of the agency. Buchanan, Peter Job: Deputy chief executive, COI. Company: COI, Hercules House, Hercules Road, London SE1. Work tel: +44 (0)20 7261 8386. Born: 23 October 1947. Place of birth: Bedford, Bedfordshire. Lives: Maida Vale, London; Suffolk. Family: Wife Jane. What's been your best career move?: Joining Saatchi & Saatchi as a graduate trainee. Describe yourself in three words: Driven but relaxed. Where is your favourite place for lunch?: Assaggi (for dinner). What is your media diet?: The Guardian, The Independent, Private Eye, Channel 4 News, CSI Miami. What is your favourite brand?: Mad Mai. Name a recent ad that worked on you: Golf GTi. What objects do you always carry with you?: ComCab card, first-class stamp, emergency telephone numbers. Who in the industry do you most admire?: Maurice Saatchi, Gary Duckworth, Greg Delaney, John Poorta, Jim Marshall. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: I try to stay calm. If you weren't you, who would you be?: Someone with Pierce Brosnan's looks plus Andrew Marr's intellect. Where will you be in ten years' time?: Hopefully alive and well. What would you like the inscription on your gravestone to read?: Undisclosed. Lowdown: Buchanan is a kindly face at the hub of the UK's third-biggest advertiser. He oversaw a overhaul of COI's roster this year, ending up with a list of hungry, lean agencies. He's off the Christmas list of many networks, however. Budgen, Frank Job: Director, Gorgeous. Company: Gorgeous Enterprises, 23-24 Greek Street, London W1. Work tel: +44 (0)20 7287 4060. Details: Not supplied. Lowdown: Rumours of Budgen's departure from commercials to head for the big screen were exaggerated this year and, despite a small output given the number of scripts that come in with his name on, he remains the industry's first choice when it comes to direction. Buhlmann, Jerry Job: Chief executive, Aegis Media, EMEA. Company: Aegis Media, Parker Tower, 43-49 Parker Street, London WC2. Work tel: +44 (0)20 7550 3281. Born: 25 November 1959. Place of birth: London. Lives: Chobham, Surrey. Family: Wife Lisa; children Max, Jack, Katie. What's been your best career move?: Setting up BBJ in 1989. Describe yourself in three words: Optimistic, energetic, busy. Where is your favourite place for lunch?: The Ivy. What is your media diet?: The Daily Telegraph, The Economist, Time Out, Radio 5 Live, TV news and sport. What is your favourite brand?: Google. Name a recent ad that worked on you: BA.com, online. What objects do you always carry with you?: BlackBerry, mobile phone. Who in the industry do you most admire?: Successful business leaders. What are the initials of the most loathsome person you have worked with?: Can't think of anyone I loathe. What makes you angry?: Africa, cruelty to children. If you weren't you, who would you be?: I like being me. Where will you be in ten years' time?: Ten years older and ten years wiser. What would you like the inscription on your gravestone to read?: Here lies the man who bought Chelsea from Roman Abramovich. Lowdown: Buhlmann's uncompromising management style may not be everyone's cup of tea, but he has some surprising (and surprisingly passionate) fans in the advertising industry. He was handed a tough challenge when he was asked by Aegis to restore good order and morale within a Carat network riven by factional discontent and infighting. It has taken a while, but no-one was in any doubt about his ability to restore discipline. Nor were there surprises about the manner in which this was achieved. Bull, Matthew Job: Chief creative officer, Lowe Worldwide. Company: Lowe Worldwide, 60 Sloane Avenue, South Kensington, London SW3 (and Terminals 1, 2, 3 and 4, Heathrow airport). Work tel: +44 (0)20 7894 5340. Born: 28 January 1964, making me thirty-eleven years old. Place of birth: Farnham, Surrey and then again five years later in Johannesburg, South Africa. Lives: Denham Village, Buckinghamshire; Heathrow airport. Family: Wife Suzie; two bubblies Sarah, Thomas. What's been your best career move?: Working for John Hunt at Hunt Lascaris TBWA and going into partnership with Sir Frank Lowe. Describe yourself in three words: Extremely good looking. Where is your favourite place for lunch?: Anywhere with my family and buddies. What is your media diet?: Rugby magazines, football magazines, The Economist, Fortune, The Daily Telegraph, wine magazines, sports on the TV. T'rific. What is your favourite brand?: Stella Artois, Apple. And to think I wanted to be original. Name a recent ad that worked on you: Personally and professionally, Honda changed my mind about its brand. What objects do you always carry with you?: My body, which is apparently an object of desire. Who in the industry do you most admire?: John Hunt, John Hegarty, Paul Weinberger. Geniuses and decent men. What are the initials of the most loathsome person you have worked with?: There are a few I haven't liked (see below), but none I've loathed. What makes you angry?: Wankers. Or, more eloquently, people who lie because they are cowards. If you weren't you, who would you be?: If I had a choice? Someone with straight teeth. Where will you be in ten years' time?: Hopefully, wondering where I'll be in ten years' time. What would you like the inscription on your gravestone to read?: Undisclosed. Lowdown: Bull by name, Bull by nature. His opinion is a force to be reckoned with, but Bull has a tremendous sense of fun, a respect for honesty and a passion for the strongest creative work that combined render him a significant player on the global advertising scene. Bullmore, Jeremy Job: Member, Advisory Group, WPP. Company: WPP, 27 Farm Street, London W1. Work tel: +44 (0)20 7408 2204. Born: 21 November 1929. Place of birth: Thames Ditton, Surrey. Lives: London; Wiltshire. Family: Wife; two sons; one daughter; eight grandchildren. What's been your best career move?: Not making one. Describe yourself in three words: Unmusical, unadventurous, unkempt. Where is your favourite place for lunch?: Arts Club. What is your media diet?: I nibble at just about everything. What is your favourite brand?: Taylor's Mustard. Name a recent ad that worked on you: Ads only work on me subliminally. What objects do you always carry with you?: Only the obvious, nothing of interest. Who in the industry do you most admire?: JB. What are the initials of the most loathsome person you have worked with?: JB. What makes you angry?: I can't tolerate intolerance. If you weren't you, who would you be?: AP Herbert. Where will you be in ten years' time?: Actuarially, dead. What would you like the inscription on your gravestone to read?: J. Bullmore, 1929-2030. Lowdown: What is there to say about Mr Bullmore that hasn't already been said? Nothing, but it's still worth saying anyway: the wisest sage, kind, generous, gentlemanly, but with a mischievous twinkle in his eye and more passion and enthusiasm for the intricacies of the business than almost anyone else. A god. Bungay, Bil Job: Founding partner, Beattie McGuinness Bungay. Company: Beattie McGuinness Bungay, 16 Shorts Gardens, London WC2. Work tel: +44(0)20 7766 5625. Born: 27 September 1964. Place of birth: Aldershot, Hampshire. Lives: Docklands, London. Family: Wife; son; daughter. What's been your best career move?: Starting up an agency. Describe yourself in three words: Intelligent, sexy, deluded. Where is your favourite place for lunch?: Benjys. What is your media diet?: Sky News, Discovery Channel, Sky News, Discovery Channel ... What is your favourite brand?: Apple. Name a recent ad that worked on you: Fcuk, no logo campaign. What objects do you always carry with you?: Camera, mobile phone, wallet, Moleskine, pencil. Who in the industry do you most admire?: Paul Bainsfair - good man. What are the initials of the most loathsome person you have worked with?: GQ. What makes you angry?: Anyone with an extreme view on anything. If you weren't you, who would you be?: Jim Morrison, except not as dead. Where will you be in ten years' time?: See below. What would you like the inscription on your gravestone to read?: Not sleeping - thinking. Lowdown: Although it was slightly cruel of Campaign to refer to Bungay as the Ringo Starr of advertising, he is by far the quietest of the Beattie McGuinness Bungay founding trio. Get him talking, though, and he's charming, unassuming and possessed of a dry-as-a-bone wit. Burkitt, Hugh Job: Chief executive, The Marketing Society. Company: The Marketing Society, 1 Park Road, Teddington, Middlesex TW11. Work tel: +44 (0)20 8973 1700. Born: 24 April 1945. Place of birth: Cambridge, Cambridgeshire. Lives: Balham, London. Family: Wife Jan; children Nick, Catherine, Guy, Charlie, Daniel. What's been your best career move?: Getting fired from Interpublic. Describe yourself in three words: Very active dad. Where is your favourite place for lunch?: The Park, Teddington. What is your media diet?: Radio 4, Private Eye, The Week, The Independent Media Weekly. What is your favourite brand?: Marmite. Name a recent ad that worked on you: Milletts. What objects do you always carry with you?: Handkerchief. Who in the industry do you most admire?: Allan Leighton. What are the initials of the most loathsome person you have worked with?: FBL. What makes you angry?: My children destroying my garden. If you weren't you, who would you be?: Father Christmas. Where will you be in ten years' time?: Lapland. What would you like the inscription on your gravestone to read?: Father Christmas only comes if you believe in him. Lowdown: This quintessentially English gentleman is a piece of the old school still in the midst of the industry. Sharp, charming and impeccably spoken, Burkitt is a real leather armchair thumper and never tires of harking back to the good old days. Burley, Jonathan Job: Creative director, HHCL United. Company: HHCL United, Kent House, 14-17 Market Place, Great Titchfield Street, London W1. Work tel: +44 (0)20 7436 3333. Born: 28 January 1969. Place of birth: Portsmouth, Hampshire. Lives: Bethnal Green, London. Family: Wife Gemma. What's been your best career move?: Being appropriately fired from Portsmouth Tax Office for being quite spectacularly rubbish at all things numbery. Describe yourself in three words: Faintly nicotine-stained. Where is your favourite place for lunch?: Nanis, an equally nicotine-stained caff round the corner from Kent House. All the food comes with a side garnish of despair, but they do encourage me to smoke with a certain joyous abandon. What is your media diet?: BBC Breakfast; The Independent; The Guardian on Saturday; The Sunday Times; Channel 4 for any documentary; E4 for any trashy US soap; Living TV for anything featuring Derek Acorah (who looks weirdly like a camp, psychic version of Simon Clemmow - maybe that's the draw). What is your favourite brand?: Back bacon. Name a recent ad that worked on you: That Clover ad where the guy sobs helplessly over an enormous buttery corn cob - I'm never buying Clover again. What objects do you always carry with you?: Insulin, Silk Cut 100s, lemon-flavoured Lucozade glucose tablets, a half-empty disposable lighter of some kind that I've undoubtedly stolen from my wife, a pair of expensive spectacles with cheap thumb prints on the lens. Who in the industry do you most admire?: Steve Henry, Andy Dibb, the Robins Smith and Weeks, Sir Jim Bolton. What are the initials of the most loathsome person you have worked with?: AM. What makes you angry?: "Award-winning" charity ads, the erroneous yet commonly held belief that working in advertising makes you a bit tasty, the Liverpudlian accent, the terrifying hooded children who live near my house and who think that fireworks are just brilliant, whatever time of day it is. If you weren't you, who would you be?: Someone better at dancing, with really lovely hair. Where will you be in ten years' time?: Quite nearby, eating bacon. What would you like the inscription on your gravestone to read?: Gone, but not forgiven. Lowdown: HHCL's Pot Noodle king was inexplicably omitted from last year's A List. Definitely one to corner over a beer and quiz about what happened when Mike Reid met David Hasselhoff on the set of that Sky+ ad. He has a tattoo on his arm that reads "diabetic". Burt, Sir Peter Job: Chairman, ITV plc. Company: ITV, 200 Gray's Inn Road, LondonWC1. Work tel: +44 (0)20 7843 8000. Details: Not supplied. Lowdown: Burt had spent his career in banking before joining ITV last year as the company's first chairman. Burt is best known for his time at Bank of Scotland, where he steered the merger with Halifax in 2001 to create the fifth-largest bank in the UK. Since ITV has been on a stringent cost-cutting round over the past year, Burt's experience seems to be paying off. But adding viewers rather than cutting costs must be his focus now. Butterfield, Leslie Job: Managing partner, Ingram. Company: Ingram, 101 Wigmore Street, London W1. Work tel: +44 (0)20 7016 8216. Born: 31 August 1952. Place of birth: Reading, Berkshire. Lives: London; Berkshire. Family: Some. What's been your best career move?: Starting my own agency BDDH. Describe yourself in three words: Rigorous, committed, passionate. Where is your favourite place for lunch?: Le Caprice. What is your media diet?: The Times. What is your favourite brand?: Four Seasons. Name a recent ad that worked on you: Waitrose. What objects do you always carry with you?: Used to be cigarettes and lighter, but I gave up this year. Who in the industry do you most admire?: Probably Michael Baulk, relentlessly optimistic. What are the initials of the most loathsome person you have worked with?: PW. What makes you angry?: Laziness, cynicism. If you weren't you, who would you be?: Probably Tony Blair (I've always wanted that job). Where will you be in ten years' time?: At home. What would you like the inscription on your gravestone to read?: Made a difference. Lowdown: The now no longer cigarette-smoking, Ferrari-driving Formula One fan is committed almost to the point of obsession. Intelligent and rich, Butterfield is not afraid to show his funny side - he once drove around town dressed in a Charlton Athletic strip after offering himself up as a prize at a charity auction.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).