The A List: Part 4 of 15

CLARK, DAVID KELLY

Job Chief executive, MindShare.

Company MindShare, 40 Strand, London WC2.

Work tel +44(0) 20 7969 4324.

Born 16 June 1966.

Place of birth US.

Lives Clapham.

Family Kathryn Clark (wife); Abigail Clark, Olivia Clark, Henry Clark

(children).

Career milestones Undisclosed.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Undisclosed.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Undisclosed.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Clark isn't always the easiest of company but he has managed to

fit into the UK media scene well. His friendship with James Murdoch did

not help MindShare when the agency surprised everyone by failing to win

the Sky media account.

CLAYDON, JONATHAN KENT

Job Chairman, Claydon Heeley Jones Mason Group.

Company Claydon Heeley Jones Mason Group, The Glassmill, London SW1.

Work tel +44(0)20 7924 3000.

Born 19 April 1961.

Place of birth Conceived in Sydney, born in Kent.

Lives Notting Hill and the Cotswolds.

Family Partner, Annie Woolf. Children, Hope, Kezia and James.

Career milestones Being appointed a senior trader (global commodities)

for Cargill in Geneva in 1987 aged 26.Co- founding Claydon Heeley in

1990 . Taking the business into Omnicom in 1998. Co-founding Jones Mason

with DDB in 1999 and merging it with Claydon Heeley in 2001. Co-

founding Agency Republic in 2001.

Co-launching Livetech Europe in 2004.

What one principle in life do you live by? Always tell it exactly as it

is.

What advice would you give someone wanting to follow in your footsteps?

Always tell it exactly as it is.

Your alternative career? Directing Oscar- winning movies, I expect. Or,

arguably more realistically, either journalism or doing what I did

before - trading in the global commodities markets.

Name your three closest friends in the business From inside my own

company, three very gifted colleagues: Leo Campbell, Nigel Jones and

Dave Woods.

From outside: the very smart Michael Birkin (DAS/Omnicom New York), the

very wise Peter Mead (Omnicom Europe) and the very energetic Martin

Brooks (Agency Republic).

Favourite consumer magazine Wallpaper. Though I've read Autocar every

week since I was four.

Favourite business magazine Campaign, of course.

Favourite newspaper Probably the three Observer monthly supplements.

Favourite TV programme News at Ten, The Office or Bear in The Big Blue

House, depending on who I'm with.

Favourite radio programme A three-way tie ; Front Row, Jonathan Ross and

Today.

How do you unwind? With my kids or my pillow.

What is your greatest extravagance? Well, it's proving to be my 1964

Aston DB5, although I still choose to think of it as an investment.

Name one thing about yourself that might surprise others I once wrote

comedy scripts for BBC Radio. What will surprise no-one is that they

weren't very good.

If you were an ad, what would your strapline be? "Because I'm worth it."

Lowdown Respected toughnut who is destined for a greater role within

Omnicom.

CLEMMOW, SIMON PHILLIP

Job Planning partner, Clemmow Hornby Inge.

Company Clemmow Hornby Inge, 7 Rathbone Street, London W1.

Work tel +44(0) 20 7462 8500.

Born 30 June 1956.

Place of birth Cambridge.

Lives Marylebone, London.

Family Wife, Liz. Son, Nick (15).

Career milestones Co-founding Simons Palmer Denton Clemmow & Johnson in

1988. Becoming chief executive of TBWA\London in 1999, co-founding

Clemmow Hornby Inge in 2001.

What one principle in life do you live by? Don't worry about things you

can't control.

What advice would you give someone wanting to follow in your footsteps?

Learn the fundamental skills of planning before hanging around with the

creatives.

Your alternative career? Academia.

Name your three closest friends in the business Johnny Hornby and

Charles Inge at CHI, Robert Senior at Fallon.

Favourite consumer magazine Cosmopolitan.

Favourite business magazine Campaign.

Favourite newspaper The Telegraph.

Favourite TV programme Have I Got News for You.

Favourite radio programme Anything on Radio 5 Live or Heart 106.2.

How do you unwind? By drinking, reading, listening to music, watching

sport.

What is your greatest extravagance? Three houses.

Name one thing about yourself that might surprise others I don't answer

the telephone.

If you were an ad, what would your strapline be? "Big ideas for

ambitious brands."

Lowdown Clemmow is the unlikely advertising hero. He's not interested in

schmoozing and would rather starve than eat at The Ivy. The clarity of

his thinking, however, makes him one of the business's most

well-respected planners.

CLIFT, SIMON JAMES

Job Global president, marketing, Unilever home and personal care.

Company Unilever, Unilever House, Blackfriars, London EC4.

Work tel +44(0) 20 7822 6089.

Born 12 March 1958.

Place of birth Chalfont St Giles, Buckinghamshire.

Lives West Kensington, London.

Family Dog, Brazilian foster son.

Career milestones 1982-86: marketing trainee, Elida Gibbs UK. 1986-89:

marketing manager, Unilever Portugal. 1989-91: marketing manager,

Unilever Austria. 1991-94: marketing director, Unilever Mexico. 1994-97:

brand development director, Elida Gibbs UK and deos category Europe.

1997-2000: managing director (Elida Gibbs division),Unilever Brazil.

2000: chairman, personal care, Latin America. 2001- present: president

marketing, home and personal care.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Undisclosed.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Undisclosed.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown A Unilever lifer, Clift is one of the most admired clients in

the business. The visionary marketer and his loyal staff of hundreds

have a task on their hands because Unilever sales have stalled this

year. Perhaps its new "path to vitality" and the extra work he is

putting BBH's way will address the imbalance.

COCHRANE, POLLY CLARE

Job Director of marketing, Channel 4.

Company Channel 4, 124 Horseferry Road, London SW1.

Work tel +44(0) 20 7396 4444.

Born 5 April 1956.

Place of birth London.

Lives Hammersmith, London.

Family Partner, Tom Sykes. Children, Finley (4 ) and Oscar (18 months).

Career milestones 1988-90: WCRS, account manager. 1990-92: Cowan Kemsley

Taylor, account director (worked on the launch of Vanity Fair). 1992-96:

Conde Nast Publications, UK communications manager, Vanity Fair.

Guardian Media Group, product manager on The Observer, promoted to

development manager, The Guardian and Observer. 1996-98 : marketing

manager, promoted to head of advertising and promotions (Channel 5

launch). 1998-present: Channel 4, controller of marketing, promoted to

director of marketing responsible for on- and off-air marketing and

press across all channels.

Launched 4creative with Lisa Green in 2000.

What one principle in life do you live by? Leaving work at 6pm.

What advice would you give someone wanting to follow in your footsteps?

Now matter how much you like a company, don't hang around too long if

you can't see the next new challenge on the horizon.

Your alternative career? Architecture.

Name your three closest friends in the business Not prepared to divulge

or stick to three.

Favourite consumer magazine Conde Nast Traveller (for blue skies, luxury

bedrooms and general escapism).

Favourite business magazine Broadcast (for Emily Bell and Thommo

Towers).

Favourite newspaper The Guardian most of the time (Financial Times on

Tuesdays).

Favourite TV programme Desperate Housewives - the one to watch in 2005.

Favourite radio programme Jimmy Carr and Iain Morris on Xfm (Sunday

mornings).

How do you unwind? Swimming (preferably in the Maldives but usually in

Chiswick).

What is your greatest extravagance? Expensive underwear.

Name one thing about yourself that might surprise others I don't keep

much hidden.

If you were an ad, what would your strapline be? "I can't believe it's

not better."

Lowdown Now that the BBC's former marketing supremo, Andy Duncan, is the

chief executive of Channel 4, there were rumours that Cochrane would be

among the first to leave. She has not, and the broadcaster continues to

pump out smart work.

COLEMAN, ADRIAN MICHAEL

Job Partner, Vallance Carruthers Coleman Priest.

Company Vallance Carruthers Coleman Priest, Greencoat House, Francis

Street, London SW1.

Work tel +44(0) 20 7802 5803.

Born 10 October 1963.

Place of birth Cardiff, Glamorgan.

Lives Reigate, Surrey.

Family Wife, Kathryn. Three children, Ella, Clara and Eve.

Career milestones 1989: board director at IMP. 1992: partner at HHCL.

1999: chief executive at AMD. 2002: partner, VCCP.

What one principle in life do you live by? Fair and reasonable.

What advice would you give someone wanting to follow in your footsteps?

Go on your own earlier.

Your alternative career? A poor golf pro.

Name your three closest friends in the business Charles Vallance, Rooney

Carruthers and Ian Priest but, apart from these villains: Chris

Satterthwaite at Chime, Peter Warner at Haselemere and Mike Chajkin at

Leo Burnett.

Favourite consumer magazine Landscape Design.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Times.

Favourite TV programme Phoenix Nights.

Favourite radio programme Gardeners' Question Time.

How do you unwind? Golf, tennis, children, classical music.

What is your greatest extravagance? A house in France.

Name one thing about yourself that might surprise others I like the

French.

If you were an ad, what would your strapline be? "When can I see it?"

Lowdown The level-headed Coleman has proved himself to be the perfect

anchorman at VCCP. His approachability and understated people skills

have helped ensure the agency is giving the industry's big boys a run

for their money.

COLERIDGE, NICHOLAS DAVID

Job Managing director, Conde Nast; vice-president, Conde Nast

International.

Company Conde Nast Publications, Vogue House, 1 Hanover Square, London

W1.

Work tel +44(0) 20 7499 9080.

Born 4 March 1957.

Place of birth London.

Lives Holland Park, London, and Worcestershire.

Family Wife, Georgia Metcalfe. Three sons, one daughter.

Career milestones Columnist, the Evening Standard; editor, Harpers &

Queen; editorial director, Conde Nast; managing director, Conde Nast.

Helped launch GQ, Vanity Fair, Traveller, Glamour, CondeNet. Author of

ten books, five of them - The Fashion Conspiracy, Paper Tigers,

Godchildren, With Friends Like These and Streetsmart - bestsellers.

2003: chairman, Fashion Rocks. 2000-03: chairman, British Fashion

Council . 2004-present: chairman, Periodical Publishers Association.

What one principle in life do you live by? Arrive early, respond fairly.

What advice would you give someone wanting to follow in your footsteps?

Intense interest in journalism and publishing, energy helps, gossip,

parties and laughter are a good thing. A sense of mischief is a bonus.

Avoid hubris and insanity, if possible.

Your alternative career? Explorer, bishop or politician.

Name your three closest friends in the business Stephen Quinn,

publishing director, Vogue; Robin Wight, chairman, WCRS; Charles Moore

at The Daily Telegraph.

Favourite consumer magazine Vanity Fair.

Favourite business magazine The Spectator.

Favourite newspaper The Daily Telegraph.

Favourite TV programme History and archaeology programmes.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Long walks, Bloody Marys, Bullshots, sunshine,

writing fiction.

What is your greatest extravagance? Four children and their relentless

school fees, hot summer holidays, country house.

Name one thing about yourself that might surprise others Ten days in

jail in Sri Lanka accused of international terrorism.

If you were an ad, what would your strapline be? "He IS the inside

track."

Lowdown The wonderfully quotable Coleridge ("Glamour is like viagra, we

get it up every time") is intensely proud of his magazine portfolio.

A journalist by discipline, he has a few tales to tell and counts his

infiltration of Prince Andrew's 21st birthday bash, disguised as a

chauffeur, as one of his proudest achievements.

COLLIER, MARK

Job Managing director, Dare.

Company Dare, 8-10 Great Titchfield Street, London W1.

Work tel +44(0) 20 7612 3600.

Born 16 August 1960.

Place of birth Woking, Surrey.

Lives East Sheen, London.

Family Wife, Fiona. Son, William. Daughter, Emma.

Career milestones 1984: Hedger Mitchell Stark, account executive. 1985:

Collett Dickenson Pearce, account executive. 1985-87: Bartle Bogle

Hegarty, account manager. 1987-93: Smith Jones Brown & Cassie Films:

producer.

1993-96: BBH, head of TV. 1996-97: BBH, head of agency production.

1997-98: BBH, assistant managing director. 1998-2000: BBH, joint

managing director.

1 July 2000: founded Dare.

What one principle in life do you live by? You get out what you put in.

What advice would you give someone wanting to follow in your footsteps?

Find role models you can believe in (I've had three of the best in

Bartle, Bogle and Hegarty). In starting a business, find the right

partners (I've got two of the best in John Owen and Flo Heiss), and be

prepared to work twice as hard and earn half as much!

Your alternative career? I've always wanted to be a feature film

producer.

Name your three closest friends in the business Stuart Macleod at Map

Films. Chris Denington at Zinc. Thomas Cowper Johnson at Brand Wave.

Favourite consumer magazine Cornwall Today.

Favourite business magazine Marketing Services Financial Intelligence.

Favourite newspaper Barnes, Mortlake and Sheen Times.

Favourite TV programme Too busy on the internet to watch television.

Favourite radio programme News, weather, shipping forecast on Radio 4.

How do you unwind? Taking our golden retriever, Monty, for walks in

Richmond Park. Playing the drums too loud and long prog rock.

What is your greatest extravagance? Debentures at Twickenham.

Name one thing about yourself that might surprise others The best I can

come up with is that I'm an allotment holder.

If you were an ad, what would your strapline be? "Who Dares wins!"

Lowdown Building Dare from scratch has proved that BBH's former joint

managing director has the entrepreneurial streak that marks out the best

in the business.

COLLIN, WILL

Job Partner, Naked Communications.

Company Naked Communications, 159-173 St John Street, London EC1.

Work tel +44(0) 20 7336 8084.

Born 18 August 1967.

Place of birth Normanton-on-the-Wolds, Nottinghamshire.

Lives Hackney, London.

Family Partner, Fran.

No children.

Career milestones 1989: started at BMP DDB as a graduate trainee account

planner. 1992: won an IPA effectiveness award for Alliance & Leicester.

1994: founding member of BMP Interaction. 1996: promoted to BMP board.

1997: moved to New PHD as communication strategy director. 2000: founded

Naked Communications. 2002 -present: Naked named agency of the year by

Marketing, Campaign and Media Week. 2003: Naked Amsterdam launched.

2004: appointed to IPA council. Naked expands to Australia and Nordic.

What one principle in life do you live by? Keep your promises.

What advice would you give someone wanting to follow in your footsteps?

Be lucky.

Your alternative career? I nearly took a graduate traineeship in

marketing at Lever Brothers.

Name your three closest friends in the business Jon Wilkins and John

Harlow, they're my partners at Naked. Dean Webb at McCann Erickson.

Favourite consumer magazine This doesn't really count but I'd say The

Guardian Guide.

Favourite business magazine Campaign. Honestly.

Favourite newspaper The Guardian.

Favourite TV programme The Fall and Rise of Reginald Perrin.

Favourite radio programme The Today programme on Radio 4 and Christian

O'Connell's breakfast show on Xfm.

How do you unwind? By lazing around at home, gradually working my way

through the paper.

What is your greatest extravagance? Planning dinner engagements with the

help of the Michelin Guide.

Name one thing about yourself that might surprise others I am rubbish at

chess.

If you were an ad, what would your strapline be? "Does exactly what it

says on the tin."

Lowdown Acknowledged as the planning brain that drives Naked, Collin's

sparky personality rescues him from complete geekdom. Relatively smartly

dressed for a Naked founder because he tucks his T-shirts into his

jeans.

COLLINS, DAMON

Job Creative director.

Company Between jobs.

Work tel Not applicable.

Born 3 June 1966.

Place of birth London.

Lives Richmond, Surrey.

Family Wife, Gabriela. Children, Felix (7) and Gigi (4).

Career milestones Working for Dave Trott (until he left Gold Greenlees

Trott). Working for Paul Arden (until he left Saatchi & Saatchi).

Working for David Abbott (until he left Abbott Mead Vickers). Working

for Frank Lowe (until he left Lowe & Partners). Being made creative

director by said Mr Lowe.

What one principle in life do you live by? Treat others as you would

like to be treated yourself. (If not better.)

What advice would you give someone wanting to follow in your footsteps?

Work harder than everyone else.

Your alternative career?

Christ knows.

Name your three closest friends in the business Friends? This is

advertising!

Favourite consumer magazine Hello!.

Favourite business magazine I refuse to answer the question on the

grounds that it may incriminate me.

Favourite newspaper The Daily Telegraph. (Reason: Matt on the front page

is my son's godfather.)

Favourite TV programme The Simpsons.

Favourite radio programme Do they still have radios?

How do you unwind? See "family" section.

What is your greatest extravagance? See "how do you unwind?" section.

Name one thing about yourself that might surprise others I have no

desire to direct. (Probably on my own here.)

If you were an ad, what would your strapline be? Well branded, memorable

and, hopefully, rather witty.

Lowdown A victim of the turmoil at Lowe, Collins left the agency mid-way

through the year. Loves motorbikes. A gentle manner makes female

colleagues swoon in his presence to no avail - Collins is strictly a

family man.

CONNOLLY, DAVID

Job Adjudicator, Ofcom.

Company Ofcom, Riverside House, 2A Southwark Bridge Road, London SE1.

Work tel +44(0)20 7453 4444.

Details Not supplied.

Lowdown The TV industry's gumshoe. True to his "Scottweiler" nickname,

Connolly may have beaten David Cuff to the job of Ofcom adjudicator but

he's not been overwhelmed with work. Subsequently, he has been

attempting to drum up business by provoking agencies into action.

COOK, BARRY

Job Managing director, Leo Burnett.

Company Leo Burnett, Warwick Building, Kensington Village, Avonmore

Road, London W14.

Work tel +44(0) 20 7071 1200.

Born 22 March 1958.

Place of birth Morden, Surrey.

Lives East Molesey, Surrey.

Family Wife, Lisa .Children, Gus, Joe and Martha.

Career milestones Tim Braybrooks, Tim Delaney, Tim Braybrooks, Jeremy

Pemberton and Alan Page, Patrick Woodward, Jeremy Pemberton, Nick

Hastings, Nick Bell, Jim Thornton and Paul Shearer, Jim Thornton.

What one principle in life do you live by? Levity is the best policy.

What advice would you give someone wanting to follow in your footsteps?

Don't - make your own footsteps. The journey will be much more

fulfilling.

Your alternative career? Cook/play the sax/paint.

Name your three closest friends in the business Nick Hastings at Euro.

John Poorta at Leo Burnett. Scott Van der Helder at Publicis.

Favourite consumer magazine Elle Decoration.

Favourite business magazine Fast Company.

Favourite newspaper The Daily Telegraph on Saturdays.

Favourite TV programme Pimp my Ride.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Cook while listening to music.

What is your greatest extravagance? My resignation.

Name one thing about yourself that might surprise others My shoe

collection.

If you were an ad, what would your strapline be? "Barry Cook. Half man,

half dolphin."

Lowdown Even agency heads go through mid-life career crises and Cook,

genuine as ever, chose to resign rather than struggle on in a job he no

longer wanted to do. Whatever difficulties he has encountered at Leo

Burnett, he is not short of admirers in the business.

COOMBER, RON

Job Head of the Broadcast Advertising Clearance Centre.

Company Broadcast Advertising Clearance Centre, Franciscan Court, 16

Hatfields, London SE1.

Work tel +44(0) 20 7633 2935.

Born 12 June 1950.

Place of birth London.

Lives Beckenham, Kent.

Family Divorced. No children.

Career milestones 1. Starting at Carlton in early 1992 with Martin

Bowley, setting up its sales department and watching it grow over the

years as other ITV companies were acquired. 2. Working alongside Jane

Marshall in 1999 to create Carlton Active. 3. In 2000, playing a major

role in establishing industry-wide standards for the conversion of

commercial transmissions to a widescreen format. 4. Finally, taking over

at the BACC at a time when there's a hell of lot going on!

What one principle in life do you live by? As you get older (and

hopefully wiser), you realise this isn't a rehearsal and you should do

whatever you want in life because you won't get a second chance.

What advice would you give someone wanting to follow in your footsteps?

Don't! But, if you must, one principle you should stick to is to

maintain a high level of integrity. Be as honest as you can because

something will always come and bite you on the bum later in life. And

more, importantly, always be honest with yourself.

Your alternative career? My schoolboy ambitions were to work in a TV

studio as a cameraman but I was told by the careers adviser at school to

go into the civil service. God only knows where I might have ended up.

Name your three closest friends in the business Jane Marshall at ITV

Interactive. Debbie Chalet at Carlton Screen Advertising. Chris Smith at

Ofcom.

Favourite consumer magazine Time Out.

Favourite business magazine Campaign - what else?!

Favourite newspaper The Daily Telegraph.

Favourite TV programme Have I Got News for You.

Favourite radio programme Sorry, I Haven't a Clue.

How do you unwind? Good food, fine wines and the occasional Havana.

What is your greatest extravagance? A Porsche.

Name one thing about yourself that might surprise others I flunked out

of school before taking my O' levels as I was too preoccupied with

chasing girls around the bike sheds and playing guitar in the school

band. I did eventually gain two mediocre O' level passes in subjects

that have been of no use whatsoever in my career.

If you were an ad, what would your strapline be? "What you see is what

you get." (I know it's not original but I never was very creative.)

Lowdown Coomber needs all his diplomatic skills as the head of the BACC,

which

pre-vets TV advertising. He is proving to be a catalyst for change at a

body that has been criticised for being out of touch. He is regarded as

honest and trustworthy with a good feel for advertising and an

understanding of the pressure agencies are under.

COPUS, ALISON

Job Marketing director, Virgin Atlantic Airways.

Company Virgin Atlantic Airways, Manor Royal, Crawley, Surrey.

Work tel +44(0)1293 747 389.

Born Available on application for those wanting to send birthday cards.

Place of birth Wales.

Lives Vauxhall, London.

Family Partner and children.

Career milestones 1993: drinking at a party with Steve Ridgway and MT

Rainey, after which I joined Virgin Atlantic in 1994. 1994: selecting

socks with Terence Stamp for his wardrobe for a shoot with

Rainey Kelly Campbell Roalfe. 1996: Working with Network in Johannesburg

for our launch was a shot in the

arm. 1998: Five-day party for our inaugural to Barbados, St Lucia and

Antigua. 1999: Richard arrived on stage at Cannes on a Harley to pick up

our advertiser of the year award. 1999: caused rickshaw gridlock in

central Shanghai on way to our inaugural party. 2000: launched in Delhi

- Jim Kelly, Robert Campbell and Colin Gottlieb wore turbans for our

Delhi inaugural. 2001: September 11. 2004: great launch party for Upper

Class Suite, marked a return to good times (I hope).

What one principle in life do you live by? If it's worth doing, do it to

excess.

What advice would you give someone wanting to follow in your footsteps?

Try to make more interesting mistakes than

I have.

Your alternative career? I would have been rich.

Name your three closest friends in the business Couldn't possibly limit

myself to six when I have the joy of working with MT Rainey, Jim Kelly

and Mark Roalfe (not forgetting Robert Campbell), plus Colin Gottlieb

and Nick Manning, Mike Curtis and Darren Whittingham and Geoff Payne.

And, of course, the marvellous Ginnie Leatham and Breda Buear here at

Virgin Atlantic.

Favourite consumer magazine Private Eye.

Favourite business magazine None of them except Campaign.

Favourite newspaper

All of them.

Favourite TV programme

The Singing Ringing Tree.

Favourite radio programme Radio 4 Today programme.

How do you unwind? Obscene amounts of champagne and shiatsu massage.

What is your greatest extravagance? As above.

Name one thing about yourself that might surprise others Nothing, I am

an open book.

If you were an ad, what would your strapline be? "Never knowingly

under-committed."

Lowdown Ten years with Virgin Atlantic and with one agency in a business

where marketing directors usually move on after two years and accounts

change hands quickly shows Copus's commitment and passion for this

extraordinary brand.

CORBIN, CHRIS

Job Director, The Wolseley.

Company The Wolseley, 160 Piccadilly, London W1.

Work tel +44(0)20 7499 6996.

Details Not supplied.

Lowdown Adland's most famous maitre d' who, along with his business

partner, Jeremy King, is now pulling in the agency lunchers at the

Art-Deco styled Wolseley on Piccadilly. He is anxious to stress that it

is not The Ivy in exile. He's just too sentimental about the old place.

COSTELLO, CHRISTINE

Job Chief executive, SMG out of home.

Company SMG, 3 Waterhouse Square, 138-142 Holborn, London EC1.

Work tel +44(0) 20 7882 1102.

Born 21 June 1957.

Place of birth Scunthorpe, Lincolnshire.

Lives Clerkenwell in the week and Hythe, Kent, at weekends.

Family Husband, Alan Jackson (a journalist).

Career milestones Started at News International as a sales trainee at

The Sun and the News of the World. Lived through the move out of Fleet

Street to Docklands. Moved to Express Newspapers in 1986, ending up as

group sales director ten years later. Moved to SMG in Scotland in 1997

as commercial director of the publishing division. Worked on the launch

of The Sunday Herald, the first new Sunday in Scotland for ten years.

When Pearl & Dean was acquired in 1999, I became managing director of

one of the most iconic brands in media. Vice-president of the Cinema

Advertising Association and vice-president of SAWA, the worldwide cinema

advertising body. Became chief executive of SMG's out of home division

in 2001, taking responsibility for the outdoor company Primesight as

well as Pearl & Dean.

What one principle in life do you live by? Be true to yourself in all

things.

What advice would you give someone wanting to follow in your footsteps?

When starting out, work hard, trust your instincts and, when necessary,

be brave. Once you're established, stay flexible in your outlook and be

prepared to embrace new opportunities, even when they come from the

left-field.

Your alternative career? In my first job at News International I often

got misdirected mail for The Sun's agony aunt, Deidre Costello. Maybe I

could have followed in her footsteps.

Name your three closest friends in the business I hope they know who

they are.

Favourite consumer magazine The New Yorker.

Favourite business magazine Variety.

Favourite newspaper All the Saturdays : Financial Times, The Times, The

Guardian and The Sunday Herald online.

Favourite TV programme Taggart (a hangover from my time working in

Glasgow).

Favourite radio programme Sport on 5 Live.

How do you unwind? Walking by the sea.

What is your greatest extravagance? A second home.

Name one thing about yourself that might surprise others Had I a been a

boy, my parents would have called me Elvis.

If you were an ad, what would your strapline be? "Rise above the

expected."

Lowdown Costello sits as one of the triumvirate running a division of

SMG's assets and her part of the empire is the strongest performer.

Highly competent and businesslike, she is popular in the outdoor world.

COULSON, ANDY

Job Editor, News of the World.

Company News of the World, 1 Virginia Street, London E9.

Work tel +44(0)20 7782 4000.

Details Not supplied.

Lowdown A decline in circulation may be an issue for the News of the

World but its editor has had a good year. The paper has upped its

quotient of impressive scoops, the most notable being its Rebecca Loos

buy-up.

His low point came when the paper was forced to apologise and pay

damages over allegations regarding Kate Moss.

COWIE, PETER

Job Business development director, J. Walter Thompson.

Company J. Walter Thompson, 1 Knightsbridge Green, London SW1.

Work tel +44(0)20 7656 7533.

Born 26 November 1960.

Place of birth Hampstead, London.

Lives Middle of nowhere in Oxfordshire.

Family Wife, Rebecca. Children, Hannah (20), George (18), Mildred (15).

Career milestones Started as a postboy at Ogilvy & Mather and blagged my

way on to the graduate training scheme. Went on to work on the agency

side at CDP, WCRS and Abbott Mead Vickers. And on the client side as a

founding partner of an interactive TV company, Two Way TV, and an online

share trading dotcom, Sharepeople.com. (That's all I'm prepared to own

up to!)

What one principle in life do you live by? Never shit on clients or

colleagues.

You never know where they will turn up later.

What advice would you give someone wanting to follow in your footsteps?

Remember, it's only advertising.

Your alternative career? Feature-film producer.

Name your three closest friends in the business Simon Bolton at JWT (by

my side). Andrew Robertson at BBDO (in a plane). Martin Sorrell at WPP,

(in my dreams).

Favourite consumer magazine The Week.

Favourite business magazine Campaign (narrowly pipping The Grocer).

Favourite newspaper The Daily Telegraph.

Favourite TV programme Big Brother.

Favourite radio programme Radio 5 Live. Wake up to Money with Mickey

Clark.

How do you unwind? I run from Paddington station to JWT and back again

each day.

What is your greatest extravagance? A 45-year-old Massey Ferguson

tractor (brum brum).

Name one thing about yourself that might surprise others I used be an

international oarsman and once rowed with Stephen Redgrave.

If you were an ad, what would your strapline be? "Mission Impossible."

Lowdown The effervescent "top banana", as his business card states, is

certainly no shrinking violet. But the gregarious new-business director

met his match in Christine Hamilton, who took a shine to him after they

met by chance over dinner one evening.

CRAIGEN, JEREMY JOHN

Job Creative director, DDB London.

Company DDB London, 12 Bishop's Bridge Road, London W2.

Work tel +44(0) 20 7258 3979.

Born 7 May 1963.

Place of birth Tunbridge Wells, Kent.

Lives Kingston Upon Thames, Surrey.

Family Wife, Pippa.

Daughter, Lily.

Career milestones Joining BMP DDB in July 1990. Becoming director of

creativity in 1996. Being made joint creative director in 2002 and sole

creative director in 2004.

What one principle in life do you live by? Work hard, play hard.

What advice would you give someone wanting to follow in your footsteps?

Be yourself.

Your alternative career? An out-of-work actor.

Name your three closest friends in the business Ewan Patterson at BBH,

Neil Dawson at TBWA and Nick Morris at Academy.

Favourite consumer magazine Decanter.

Favourite business magazine Campaign.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Any life sports programmes, particularly

football, golf, rugby and cricket.

Favourite radio programme The Essential Selection.

How do you unwind? Play golf, cook, travel.

What is your greatest extravagance? My wine cellar.

Name one thing about yourself that might surprise others Sadly, there

isn't anything I do that surprises people any more.

If you were an ad, what would your strapline be? "Unboring."

Lowdown Earlier this year, his creative partner, Ewan Patterson, left

Craigen to run the DDB creative department single-handed. Entertaining

and acerbic, Craigen had a first-class reel before taking the creative

director's chair, which always helps when judging creative work.

CRANMER, MARK

Job Chief executive, EMEA , Starcom.

Company Starcom, 24-27 Great Pulteney Street, London UK W1F 9NJ.

Work tel +44 (0)20 7453 4444.

Born 10 March 1958.

Place of birth Epsom, Surrey.

Lives South-west London.

Family Wife and four sons.

Career milestones Being lucky enough to choose a job in advertising in

1975. Enjoying eight years at Lowe in the heady 80s. Having my career

rescued by joining Bartle Bogle Hegarty in 1993. Being here for the

start of Starcom. Making the Campaign A-List for a second time.

What one principle in life do you live by? Believe that what you do is

worthwhile, so it's worth doing well.

What advice would you give someone wanting to follow in your footsteps?

I'd encourage them to follow someone cleverer than me.

Your alternative career? Entertainments director for Motley Crue.

Name your three closest friends in the business I can't answer this

because I don't want to lose 25 per cent of my friends.

Favourite consumer magazine The Week.

Favourite business magazine Campaign, of course!

Favourite newspaper Metro and Financial Times on Tuesday and Saturday.

Favourite TV programme Sky Sport football.

Favourite radio programme Christian O'Connell on Xfm.

How do you unwind? I shout at the kids and my PA.

What is your greatest extravagance? Lovely holidays.

Name one thing about yourself that might surprise others I can't sing or

dance.

If you were an ad, what would your strapline be? "Never knowingly under

opinionated."

Lowdown The best thing about Cranmer is that everyone seems to have an

opinion about him. Despite his apparently volatile temper, the fact that

he is able to command such loyalty from his staff speaks volumes about

the true nature of the man.

CRIDGE, MARK

Job Managing director, Glue London.

Company Glue London, 31-39 Redchurch Street, London E2.

Work tel +44(0) 20 7739 2345.

Born 4 September 1973.

Place of birth Paisley, Renfrewshire.

Lives Camden, London.

Family Married to Nerma, no children. Parents, David and Helen.

Career milestones Joined the Birmingham internet start-up tw2.com before

two years at Modem Media in London. Established Gluemedia in October

1999 to give the internet a kick up the arse. Following the parent

company's collapse in September 2001, relaunched the agency as Glue

London. Just 18 months later, made Campaign's new-media agency of the

year 2002 and subsequently Marketing's new-media agency of the year

2003. This year bought out St Luke's stake in Glue to make us

independent.

What one principle in life do you live by? There's only one way to find

out.

What advice would you give someone wanting to follow in your footsteps?

Be prepared to get your hands dirty.

Your alternative career? I was almost an architect but got distracted.

Name your three closest friends in the business The people I work with.

Favourite consumer magazine The Wire.

Favourite business magazine Fast Company.

Favourite newspaper The Economist.

Favourite TV programme Anything on Hallmark.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? I talk like a pirate.

What is your greatest extravagance? Chocolate.

Name one thing about yourself that might surprise others I used to sport

bright red, shoulder-length dreadlocks.

If you were an ad, what would your strapline be? "Whatever it takes."

Lowdown That Cridge saw it as his role to "give the internet a kick up

the arse" shows he knows how to spot an opportunity and to have a lark

while doing it.

CROSS, NICK

Job Chief marketing officer, Egg.

Company Egg, 1 Waterhouse Square North, 138-142 Holborn Bars, London

EC1.

Work tel +44(0)20 7526 2500.

Details Not supplied.

Lowdown A thoughtful marketer whose career included a stint on the

agency side before being lured across to the client world. Cross's first

job was at the brand strategy consultancy SRU. One of his clients was

Bartle Bogle Hegarty and he accepted a job there. One of his UK clients

at BBH was Selfridges and (a pattern is emerging) he went there as

marketing director. Cross joined Egg in 2001.

CROUCH, BRUCE

Job Creative partner, Soul.

Company Soul, 4 New Burlington Street, London W1.

Work tel +44(0)20 7292 5999.

Born Undisclosed.

Place of birth Undisclosed.

Lives Undisclosed.

Family Undisclosed.

Career milestones First job as production assistant. Youngest group head

at DDB at 21.First D&AD silvers. Working for Bartle Bogle Hegarty for

more than a decade. First Cannes golds. More D&AD silvers. Being chosen

by John Hegarty as his successor. Executive creative director at BBH.

Formation of Soul.Coca-cola as first client. Putting media and creative

back together before anyone else had thought of it. Success of Keepy

Uppy, the game and now the company for non-advertising creative output.

What one principle in life do you live by? Live your principles. Don't

talk about them.

What advice would you give someone wanting to follow in your footsteps?

Don't follow anyone.

Your alternative career? Attempting to be as good a sports journalist as

Brian Glanville.

Name your three closest friends in the business Andy, Kev and Duncan -

my Soul brothers.

Favourite consumer magazine The Week.

Favourite business magazine Campaign.

Favourite newspaper The Currant but, if anyone in advertising asks,The

Guardian.

Favourite TV programme Borat and Sky's Saturday night interactive

football.Genius.

Favourite radio programme Fighting Talk on Radio 5 Live when Johnny

Vaughan is presenting.

How do you unwind? Swimming for miles and walking Buster, my black lab.

What is your greatest extravagance? Petrol to away games.

Name one thing about yourself that might surprise others I am (or was) a

closet ornithologist. My prized possession is a collection of antique

plates of british birds by Kirkman and Jordan.There, damn you, I've

outed myself!

If you were an ad, what would your strapline be? "It does exactly what

it says on the tin."

Lowdown Advertising's tallest creative has come out of the closet as a

former twitcher. Evidently, Crouch does not take himself too seriously

and has a realistic grasp on the world inside and outside work.

CROZIER, ADAM

Job Chief executive, Royal Mail Group.

Company Royal Mail Group, 148 Old Street, London EC1.

Work tel +44(0)20 7250 2888.

Details Not supplied.

Lowdown Crozier has followed an eventful and controversial career path

since quitting as the joint chief executive of Saatchi & Saatchi.

Powerful enemies at the Football Association made his job there

untenable. Now, as the chief executive of Royal Mail, he has had to

carry the can for the corporation's failure to meet service quality

targets.

CULLINGHAM, TONY

Job Course director, West Herts College.

Company West Herts College, Hempsted Road, Watford .

Work tel 01923 812 000.

Details Not supplied.

Lowdown Cullingham's evangelism has helped make West Herts College's

advertising courses one of the best in Britain. A tough and demanding

tutor, he has been a scathing critic of agencies that fail to take their

training responsibilities seriously enough.

CUNNINGHAM, JANE

Job Planning director, Ogilvy & Mather.

Company Ogilvy & Mather, 10 Cabot Square, London E14 .

Work tel +44(0) 20 7345 3000.

Born 6 February 1969.

Place of birth Dublin, Eire.

Lives Kilburn, London.

Family Getting married to Matt Willifer next year.

Career milestones Joined Grey London as a planning graduate trainee.

Left after 18 months to join BMP DDB. Stayed there for several years and

left to set up a planning department at Tribal DDB. Became managing

director a year later and navigated the agency through the stormy waters

of the dotcom crash. When things settled down, joined Ogilvy & Mather as

London planning director.

What one principle in life do you live by? What goes around comes

around.

What advice would you give someone wanting to follow in your footsteps?

Hire people better than you, so you can relax and enjoy yourself.

Your alternative career? Working in a sandwich bar.

Name your three closest friends in the business Matt Willifer at Heresy,

Philippa Roberts at Ogilvy & Mather, Malcolm White at Euro RSCG.

Favourite consumer magazine Vanity Fair.

Favourite business magazine Don't have one.

Favourite newspaper The Guardian.

Favourite TV programme None.

Favourite radio programme Just a Minute.

How do you unwind? I go to the cinema.

What is your greatest extravagance? Every now and then I buy a painting

I can't really afford.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Cunningham is the voice of female reason in the male-dominated

workplace at O&M. And, with her no-nonsense, plain-speaking approach,

she knows just how to deal with the boys.

D

DACRE, PAUL

Job Editor, Daily Mail.

Company Associated Newspapers, 2 Derry Street, London W8.

Work tel +44(0)20 7938 6000.

Details Not supplied.

Lowdown Associated Newspapers' publicity shy editorial supremo stuck his

head above the parapet to attack his bete noire, Alastair Campbell, at a

Commons select committee hearing this year but otherwise got on quietly

with the job for which he is paid £899,000 a year.

DAVIDSON, ANTONY

Job Creative director, Wieden & Kennedy.

Company Wieden & Kennedy, Elsley Court, 20-22 Great Titchfield Street,

London W1.

Work tel +44(0)20 7299 7536.

Born 25 February 1964.

Place of birth Frankton (at home), Warwickshire.

Lives Borough, London.

Family Single.

Career milestones Most of my best work has been improved by the people

around me. I have been lucky to work with some amazing creative people,

who care as much as I do. BMP, Leagas Delaney, Bartle Bogle Hegarty and

Wieden & Kennedy all had incredibley talented people working there,

without whose help and guidance I would not be where I am today. High

points invariably occur when great work runs, which also requires great

clients. So thank you War on Want, Crooke's Healthcare, Volkswagen,

Adidas, Levi's, Nike and Honda.

What one principle in life do you live by? Walk in stupid every morning.

What advice would you give someone wanting to follow in your footsteps?

Surround yourself with good people.

Your alternative career? No idea, but something creative.

Name your three closest friends in the business 1. Kim Papworth 2. Kim

Papworth 3. Kim Papworth.

Favourite consumer magazine Thisisamagazine.com.

Favourite business magazine Undisclosed.

Favourite newspaper Metro.

Favourite TV programme Six Feet Under.

Favourite radio programme Garrison Keillor's radio show.

How do you unwind? With difficulty. Friends outside the business are

really important.

What is your greatest extravagance? Agym membership I never use.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? "Is that the best you

can do?"

Lowdown The louder half of the Wieden & Kennedy creative directors,

Davidson has spent a big chunk of the past 18 years with partner, Kim

Papworth.

Davidson, who has won awards galore, attributes much of his creativity

to his father, who is an inventor in the Heath Robinson mould.

DAVIES, RUSSELL

Job Head of planning, Wieden & Kennedy.

Company Wieden & Kennedy, 20-22 Great Titchfield Street, London W1.

Work tel +44(0) 20 7299 7510.

Born 11 March 1966.

Place of birth Derby, Derbyshire.

Lives Great Titchfield Street, London.

Family Anne, love. Arthur, son

Career milestones Being on Razzmatazz between Joe Jackson and Fiction

Factory. Writing jokes for Roy Hudd. Watching Yellowhammer going down

the pan. Presenting Right to Reply. Making Dylan Williams his first cup

of tea in advertising. Exchanging gentlemanly bons mots and apercus with

Mark Lund and Tom Knox. Inventing the internet. Being advised that

shorts were henceforth unacceptable for meetings with Bill Gates.

Working with Nike. Freestyle. Run London. Winning Honda. Factory. "Cog".

Hiring Stuart Smith. Chairing APG. Working with Tony, Kim and Neil.

What one principle in life do you live by? There's always time for a cup

of tea.

What advice would you give someone wanting to follow in your footsteps?

Find the one thing in life you really believe in, then do a bunch of

other stuff.

Your alternative career?

Sleeping more.

Name your three closest friends in the business Dylan Williams. Malcom

White at Euro. Neil Christie at W&K.

Favourite consumer magazine The New Yorker.

Favourite business magazine Wired.

Favourite newspaper Derby Evening Telegraph.

Favourite TV programme Porridge.

Favourite radio programme This American Life.

How do you unwind? To be honest, I don't really wind in the first place.

What is your greatest extravagance? Egg, bacon, chips and beans.

Name one thing about yourself that might surprise others I'm relatively

good at my job.

If you were an ad, what would your strapline be? "I'm as disappointed as

you are."

Lowdown After a sabbatical, Davies is back at the helm of W&K's planning

department. However, his fortune may lie in publishing and he has

recently received an offer to transform his website, which reviews

greasy spoons, into a book.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).