The A List: (Part 8 of 11)

McGuinness, Andrew Job: Chief executive, Beattie McGuinness Bungay. Company: Beattie McGuinness Bungay, 16 Shorts Gardens, London WC2. Work tel: +44 (0)20 7766 5625. Born: 22 April 1970. Place of birth: Southport, Lancashire. Lives: Harpenden, Hertfordshire. Family: Wife Isabella; daughters Jessica, Ella. What's been your best career move?: Starting up on our own. Describe yourself in three words: Chubby, balding, happy. Where is your favourite place for lunch?: Our garden - having a picnic with the children. What is your media diet?: Today programme, all the tabloids, Financial Times. What is your favourite brand?: N/A. Name a recent ad that worked on you: I'm a sucker for ads - they all do a bit. What objects do you always carry with you?: My business cards, my wits. Who in the industry do you most admire?: N/A. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Laziness, unfulfilled potential. If you weren't you, who would you be?: Bill Beaumont. Where will you be in ten years' time?: A surf beach in Cornwall. What would you like the inscription on your gravestone to read?: Bless 'im. Lowdown: McGuinness' feet have barely touched the ground since he, Trevor Beattie and Bil Bungay jumped the good ship TBWA and set up on their own. A perfect foil for Beattie, McGuinness is great with clients, a trait borne out by BMB's many wins this year. McLeod, Andy Job: Creative partner, Fallon. Company: Fallon, 67-69 Beak Street, London W1. Work tel: +44 (0)20 7494 9210. Born: 14 March 1966. Place of birth: London. Lives: London. Family: Wife Rachel; sons Jonah (five), Sidney (two). What's been your best career move?: Picking up a brief no-one else wanted. Describe yourself in three words: I hate Marmite. Where is your favourite place for lunch?: The Aldeburgh fish and chip shop. What is your media diet?: The Guardian, News at Ten, Dora the Explorer. What is your favourite brand?: Howies. Name a recent ad that worked on you: One that Rich has just shown me. What objects do you always carry with you?: Keys, phone, wallet, Uzi 9mm. Who in the industry do you most admire?: John Hegarty. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: A worryingly large amount of things. If you weren't you, who would you be?: Tom Cruise (if he's straight). Where will you be in ten years' time?: Absolutely no idea, sorry. Probably in London. What would you like the inscription on your gravestone to read?: 1966-2066. Lowdown: Behind that perennially youthful appearance lies one of the best creative minds in London. Given his track record for convincing clients to buy brave work, presumably one of the most persuasive personalities, too. McTear, Tony Job: Joint creative director, TBWA\London. Company: TBWA\London, 76-80 Whitfield Street, London W1. Work tel: +44 (0)20 7573 6666. Born: Yes. Place of birth: Horden, Durham. Lives: Queen's Park, London. Family: Wife Uzma; daughters Zayem, Safira; son Zia. What's been your best career move?: Winning the Grand Prix at Cannes. What is your favourite brand?: Adidas. Name a recent ad that worked on you: Travelocity. Other details: Not supplied. Lowdown: Having trained as a Catholic priest, McTear's current role as TBWA's creative chief (partnered with one-time stripper Danny Brooke-Taylor) sounds unbelievable. Now he's got the top chair, the question is will McTear win the recognition he believes he so richly deserves? Mead, Peter Job: Vice-chairman, Omnicom. Company: Omnicom Group, 151 Marylebone Road, London NW1. Work tel: +1 212 415 3600. Born: 22 March 1940. Place of birth London. Other details: Not supplied. Lowdown: Mead is the last of the three Abbott Mead Vickers founding partners still to be seen regularly at its headquarters and regarded as the keeper of its consience. A one-time classmate of Michael Caine, he emerged from the mean streets of South London to become the acceptable face of advertising to the City. Still rues the fact that Millwall FC, where he used to be chairman, never managed to sustain its place in the big league. Medd, Andy Job: Partner, Mother. Company: Mother, London Biscuit Building, 10 Redchurch Street, London E2. Work tel: +44 (0)20 7012 1999. Born: Nearly 40 years ago. Place of birth: Somerset. Lives: In groovy Chiswick. Family: Em; three lovely children. What's been your best career move?: Mother. Describe yourself in three words: Tired but happy. Where is your favourite place for lunch?: The Old Success Inn, Sennen Cove. What is your media diet?: Channel 4 post-peak, The Week. What is your favourite brand?: Is this a trick question? Mother, of course. Name a recent ad that worked on you: I'm slightly embarrassed to say Volvo. What objects do you always carry with you?: Mobile phone, wallet, keys, photo of children. Who in the industry do you most admire?: Anyone who is prepared to work with me. What are the initials of the most loathsome person you have worked with?: I don't loathe anyone. What makes you angry?: Laziness, lies. If you weren't you, who would you be?: Probably Jools Holland. Where will you be in ten years' time?: By the sea. What would you like the inscription on your gravestone to read?: How morbid. Something like "died a happy man"? Lowdown: Mother's rugged surfing partner, Medd cut his teeth on the client side at Coca-Cola before making the move to agency life. Although he's now a Mother lifer, he's more at home in Cornwall riding a wave than he is in the Hoxton bars that surround the agency. Melsom, Andrew Job: Senior partner, Agency Insight. Company: Agency Insight, 10 Stephen Mews, London W1. Work tel: +44 1488 66 9000. Born: Yes, and conceived in Cyprus before that during a military emergency. Place of birth: Louise Margaret Hospital, Aldershot, Hampshire. Lives: On Berkshire/Wiltshire/Hampshire border - nearest town is Hungerford. Family: Wife Melanie; son Harry (21); daughters Edwina (16), Cecily (13). What's been your best career move?: What career? Describe yourself in three words: Wild party animal. Where is your favourite place for lunch?: The Pheasant, Lambourn. What is your media diet?: The Spectator, The Daily Telegraph, Campaign, Private Eye, BBC online, MCC Magazine, Guardian Unlimited. What is your favourite brand?: Guinness. Name a recent ad that worked on you: Stella Artois, "reassuringly elephants" - it's insane, but you have to keep watching it. What objects do you always carry with you?: Spectacles, testicles, wallet, watch. Who in the industry do you most admire?: Dave. What are the initials of the most loathsome person you have worked with?: Not going there, but if my initials appear in this column then Andy McLeod, Andrew Medd, Andrew Marsden, Andrew McGuinness and Amanda MacKenzie can all assume that they mean me. What makes you angry?: Not much, but this phone call from agencies can amuse. If you weren't you, who would you be?: Andrew (Freddie) Flintoff. Where will you be in ten years' time?: Reading and learning, anywhere. What would you like the inscription on your gravestone to read?: Here lies Andrew, our great-great-grandfather, for whose money we have waited far too long. Lowdown: Melsom's years in the business of advertising and consultancy make his ability to inform clients second-to-none. He's known to stand up for creativity in the face of cost-slashing procurement directors. Mendelsohn, Nicola Job: Deputy chairman, Grey London. Company: Grey London, 215-227 Great Portland Street, London W1. Work tel: +44 (0)20 74132565. Born: 29 August 1971. Place of birth: Manchester, Lancashire. Lives: Finchley, London. Family: Husband Jon; children Gabi, Danny, Sam, Zac. What's been your best career move?: Moving to Grey. Describe yourself in three words: Chutzpah, chutzpah, chutzpah. Where is your favourite place for lunch?: The Ivy. What is your media diet?: I'm a media junky - I read most papers and adore magazines. What is your favourite brand?: Jimmy Choo. Name a recent ad that worked on you: Remington Bikini Trim & Shape. What objects do you always carry with you?: Nokia phone, BlackBerry, Pixi lip gloss, pictures of our children. Who in the industry do you most admire?: John Bartle, John Hegarty, Nigel Bogle. What are the initials of the most loathsome person you have worked with?: Only one and it would be too obvious! What makes you angry?: Dishonesty. If you weren't you, who would you be?: Someone else. Where will you be in ten years' time?: Worrying about my teenagers. What would you like the inscription on your gravestone to read?: She was a great grandma. Lowdown: Mendelsohn knows no shame when it comes to trading favours and she's got the balls it takes to generate new-business leads. Her ability to juggle four children and a challenging job is mightily impressive. Mendoza, Marc Job: Managing partner, Media Planning Group. Company: Media Planning Group, 11 Great Newport Street, London WC2. Work tel: +44 (0)20 7393 9000. Born: 28 July 1960. Place of birth: London. Lives: Buckinghamshire. Family: Wife; two daughters. What's been your best career move?: Staying where I am. Describe yourself in three words: Straight, moody, intuitive. Where is your favourite place for lunch?: Yauatcha. What is your media diet?: The Sun, The Sunday Times, The Week, Dragons' Den, Ramsay, ER. What is your favourite brand?: ING. Name a recent ad that worked on you: Turnbull & Asser sale. What objects do you always carry with you?: Cash, mobile phone, Xda. Who in the industry do you most admire?: Mark Craze. What are the initials of the most loathsome person you have worked with?: RO or BO, depending on whether you abbreviate Robert to Bob. What makes you angry?: Cheats, unreliability, politics. If you weren't you, who would you be?: England Rugby captain. Where will you be in ten years' time?: At my daughter's wedding in Cornwall. What would you like the inscription on your gravestone to read?: He was all right. Lowdown: Mendoza is teetotal and, given his overwhelming energy, passion and commitment to MPG, it's probably a good thing. Equally at home in client boardrooms or down on the racecourse, Mendoza is the media industry's best charity auctioneer. Merrill, Paul Job: International editor, Zoo. Company: Emap, 40 Bernard Street, LondonWC1. Work tel: +44 (0)20 7278 1452. Details: Not supplied. Lowdown: Merrill has spent the past year struggling to up Zoo's circulation and although the weekly has put on readers, it is still trailing in its competitor Nuts' wake. A recent move (his rivals refuse to call it a promotion) now sees him taking the title abroad, where his task is to do for Zoo what Emap has already done with FHM. Meyer, Ed Job: Chairman and chief executive, Grey Global Group. Company: Grey Global Group, 777 Third Avenue, New York, NY 10017. Work tel: +1 212 546 1578. Born: 1 August 1927. Place of birth: New York. Lives: New York. Family: Wife Sandra; son Tony (married); daughter Meg (married); three grandchildren. What's been your best career move?: Abandoning a promising career in the bedding department at Bloomingdale's to join an ad agency that proceeded to fail. Describe yourself in three words: Always poking around. Where is your favourite place for lunch?: The Four Seasons (when the agency's doing well); McDonald's (when it isn't). What is your media diet?: CNBC, public broadcasting, big three networks, The New York Times, The Wall Street Journal, Vanity Fair, The New Yorker, The Economist, Business Week. What is your favourite brand?: Grey. Name a recent ad that worked on you: Boss for Men. What objects do you always carry with you?: Cell phone, iPod, always something to read. Who in the industry do you most admire?: AG Lafley - he revitalised and reinvigorated Procter & Gamble. What are the initials of the most loathsome person you have worked with?: There are several - and it's hard to choose among them. What makes you angry?: What makes you think I get angry? If you weren't you, who would you be?: I always have wanted to be a playwright, so maybe Neil Simon, Arthur Miller or Tom Stoppard. Where will you be in ten years' time?: Hopefully, on the right side of the grass. What would you like the inscription on your gravestone to read?: He's not here yet. Lowdown: Now that Grey has got a new helmsman in Jim Heekin, attention turns to what Meyer will do with the millions of dollars he has trousered from the group's sale to WPP. Word has it that a hospital near his home in Manhattan could be set for a very healthy donation. Michaelides, George Job: Managing partner, Michaelides & Bednash. Company: Michaelides & Bednash, 3rd Floor, Elsley Court, 20-22 Great Titchfield Street, London W1. Work tel: +44 (0)20 7468 1168. Details: Not supplied. Lowdown: Even after all these years with his name above an agency door, Michaelides remains an enigma. Very clever, yes; a survivor, yes; passionate, yes. But don't expect to see Michaelides having fun on the industry circuit. He does love his art, though. Michel, Katrina Job: Chairman, Cheethambell JWT. Company: Cheethambell JWT, Astley House, Quay Street, Manchester M3. Work tel: +44 (0)7798 837285. Born: 5 December 1955. Place of birth: London. Lives: Chester, Cheshire. Family: Married; two sons. What's been your best career move?: Out of London. Describe yourself in three words: Wobbly, optimistic, spendthrift. Where is your favourite place for lunch?: My desk. What is your media diet?: Guardian Unlimited. What is your favourite brand?: Amazon. Name a recent ad that worked on you: Dove firming cream - well, at least I hope it is working. What objects do you always carry with you?: Xenical. Who in the industry do you most admire?: Jeremy Bullmore. What are the initials of the most loathsome person you have worked with?: BN - and I still have nightmares! What makes you angry?: I don't get angry, I get even. If you weren't you, who would you be?: A Michelin inspector. Where will you be in ten years' time?: In my kitchen, cooking up a storm. What would you like the inscription on your gravestone to read?: A very sensible woman! Lowdown: Bubbly and likeable, this planner and West Ham United fan spent five years in the diplomatic service before carving a career in advertising, which has culminated in her recent promotion to chairman at the Manchester-based agency. Miles, Jeremy Job: Chairman, Miles Calcraft Briginshaw Duffy. Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1. Work tel: +44 (0)20 7073 6900. Born: 24 May 1955. Place of birth: Bromsgrove, Worcestershire. Lives: South-west London. Family: Karina, Tess. What's been your best career move?: Creating MCBD. Describe yourself in three words: Loyal, generous, thirsty. Where is your favourite place for lunch?: Harry's Bar. What is your media diet?: Financial Times, The Economist, The New Yorker, The Spectator. What is your favourite brand?: Silk Cut. Name a recent ad that worked on you: Subaru. What objects do you always carry with you?: Mobile phone, Dunhill lighter, Amex. Who in the industry do you most admire?: David Abbott. What are the initials of the most loathsome person you have worked with?: EC. What makes you angry?: Excessive political correctness. If you weren't you, who would you be?: My wife. Where will you be in ten years' time?: God willing, chairman of MCBD. What would you like the inscription on your gravestone to read?: Here lies a legend! Lowdown: Miles is a man of his word, an all-too rare characteristic in the often ruthless advertising business. The partial sale of his agency this year made him a rich man, something few in the business would begrudge him. He keeps a photo of his Labrador and one of his Aston in his wallet. Milligan, Nick Job: Managing director, Sky Media. Company: Sky Media, Grant Way, Isleworth,Middlesex TW7. Work tel: +44 (0)870 240 3000. Details: Not supplied. Lowdown: The smooth Milligan has managed consummate career moves in his time. At Sky, though, he is enjoying a rather lower profile than he's used to. Nevertheless, he is one of the canniest TV salespeople around - a survivor, something few of his contemporaries can claim after this year. Milner, Clive Job: Group managing director, News International. Company: News International, 1 Virginia Street, Wapping, London E98. Work tel: +44 (0)20 7782 6000. Details: Not supplied. Lowdown: A News International veteran with 24 years under his belt, Milner has been masterminding the company's relocation of its production facilities outside Wapping. Over the years he's also built a reputation for improving NI's relationship with advertisers. Miron, Stephen Job: Managing director, The Mail on Sunday. Company: Associated Newspapers, Northcliffe House, 2 Derry Street, London W8. Work tel: +44 (0)20 7938 6489. Born: 8 May 1965. Place of birth: Kingston-upon-Thames, Surrey. Lives: Sunny Oxshott, Surrey. Family: The Miron girls, featuring Mrs M, Georgia (three-and-a-half), Anja (nine months). What's been your best career move?: Being asked to leave Safeways as a management trainee. Describe yourself in three words: Unreasonable, impatient, but lovely inside. Where is your favourite place for lunch?: The Wolseley; Zuma. What is your media diet?: Those great chocolate-coated raisins from Marks & Spencer, all the usual internet sites, naturally Campaign. What is your favourite brand?: Callaway. Name a recent ad that worked on you: CBeebies Live. What objects do you always carry with you?: Mobile phone, BlackBerry, wallet, one of the family papers. Who in the industry do you most admire?: This A List contains a fair few and as this isn't the place for sycophancy, I'll stop there. What are the initials of the most loathsome person you have worked with?: Shame you didn't always change the questions to just the most loathsome person. Anyway, my lawyer advised me not to answer this. What makes you angry?: How much space have I got? Not enough, then. If you weren't you, who would you be?: Either Tiger Woods or John Billett's long-lost son. Where will you be in ten years' time?: Hopefully, completing my entry for Uber A List 2015. What would you like the inscription on your gravestone to read?: Lord Miron, 1965-2065. Working up until the day he died. Lowdown: Man about town Miron gives the Daily Mail's Guy Zitter a good run for his money as a networker. Outgoing, entertaining and an expert on the golf course, Miron and his team have managed to keep The Mail on Sunday on an even keel in a tough newspaper market. Mitchem, Judy Job: Chief marketing officer, Lowe. Company: Lowe London, 60 Sloane Avenue, London SW3. Work tel: +44 (0)20 7894 5433. Born: 7 July 1966. Place of birth: Dartford hospital, Kent. Lives: Clapham, London. Family: Partner Neil Dawson; children Tommy, Lucas, Lara. What's been your best career move?: Texting Garry Lace to congratulate him on his move to Lowe. Describe yourself in three words: Small, blonde female. Where is your favourite place for lunch?: Itsu. What is your media diet?: Sky News, Radio 4, but mostly Nick Jr. What is your favourite brand?: The White Company - premium products for people with no time. Name a recent ad that worked on you: Tesco car insurance - I am now a customer. What objects do you always carry with you?: Mobile phone, lipstick, keys. Who in the industry do you most admire?: Neil Dawson, executive planning director, TBWA\London. What are the initials of the most loathsome person you have worked with?: Pass. What makes you angry?: Lateness, litter, Lambeth council. If you weren't you, who would you be?: Madonna. Where will you be in ten years' time?: Living off the earnings of Neil Dawson. What would you like the inscription on your gravestone to read?: Master juggler. Lowdown: The immaculate Mitchem has taken her new-business wiles to Lowe - an agency in desperate need of some TLC in that department. Moira, Gerry Job: Executive creative director, Euro RSCG London. Company: Euro RSCGLondon, Golden Square, London W1. Work tel: +44 (0)20 7240 4111. Born: 1950. Place of birth: Bangor, Wales. Lives: Camden Town, London. Family: Sons Oliver, Dominic, Louis; daughter Esme. What is the best career move you have ever made? Lunch with John Bartle. Describe yourself in three words: Not finished yet. Where is your favourite place for lunch? Regent's Park. What's your media diet? Heavy: newspapers and magazines. Medium: Radio 4, 5 Live. Light: BBC 2, Channel 4, Sky Sports. What is your favourite brand?: Arsenal FC. Name a recent ad that worked on you: Lynx. What objects do you always carry with you?: Mobile phone, iPod, string. Who in the business do you most admire?: Anyone who's just joined. What are the initials of the most loathsome person you have worked with? His name is Legion. What makes you angry? Not trying. If you weren't you, who would you be?: Vivien Leigh. Where will you be in ten years' time?: See next question. What would you like the inscription on your gravestone to read?: Tomorrow is another day. Lowdown: Moira's Private Views are the stuff of legends; a truly talented writer. Moloney, Tom Job: Group chief executive, Emap. Company: Emap, 40 Bernard Street, London WC1. Work tel: +44 (0)20 7278 0452. Details: Not supplied. Lowdown: A good, old-fashioned pair of hands, Moloney has always kept a relatively low profile in the industry. The Emap chief manages to remain a man of the people and, despite his lofty position, he is always very approachable. An ardent Arsenal fan, he also referees in his spare time. Moore, Nick Job: Executive creative director, Tequila\London. Company: Tequila\London, 82 Dean Street, London W1. Work tel: +44 (0)20 7440 1100. Born: 16 July 1962. Place of birth: Winchester, Hampshire. Lives: Epsom Downs, Surrey. Family: Wife Jane; daughters, Natasha, Charlotte. What's been your best career move?: Realising I'd never get a Chemistry O Level and doing English Literature instead. Describe yourself in three words: Conscientious, surprised, late. Where is your favourite place for lunch?: At home with Jane, my wife. What is your media diet?: BBC Online, The Sun, Campaign, assorted blogs, Private Eye, any radio, most TV. What is your favourite brand?: Radio 4. Name a recent ad that worked on you: iPod Shuffle. What objects do you always carry with you?: My late father's penknife. Who in the industry do you most admire?: Richard Madden. What are the initials of the most loathsome person you have worked with?: Come, come - there's no need for all that. What makes you angry?: Award competition entry forms. If you weren't you, who would you be?: Wile E Coyote. Where will you be in ten years' time?: In the South of France. Or in the gutter. Or in the Gutter Bar in Cannes. What would you like the inscription on your gravestone to read?: I'd have done it better if you'd given me a bit more time. Lowdown: The only one of TBWA\GGT's top tier of management to survive the merger, Moore is among DM's creative elite. He doesn't enjoy a particularly high profile, but his collection of hats means he gets noticed - they add height to his diminutive frame. Moore, Warren Job: Creative partner, Hall Moore CHI. Company: Hall Moore CHI, 7 Rathbone Street, London W1. Work tel: +44 (0)20 74628547. Born: Kent. Place of birth: Undisclosed. Lives: Amersham, Buckinghamshire. Family: Wife Samantha; children Jessica (11), Thomas (eight). What's been your best career move?: Starting the agency with Simon Hall and teaming up with Simon Clemmow, Johnny Hornby and Charles Inge. Describe yourself in three words: Must try harder (or was that my Maths teacher?). Where is your favourite place for lunch?: My garden. What is your media diet?: The Daily Telegraph, bbc.co.uk, Channel 4. What is your favourite brand?: Apple. Name a recent ad that worked on you: The One Account. What objects do you always carry with you?: Watch, pacemaker. Who in the industry do you most admire?: Simon Hall, David Abbott. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: England losing at football, cricket and rugby. If you weren't you, who would you be?: Someone else. Where will you be in ten years' time?: Hopefully, alive and well. What would you like the inscription on your gravestone to read?: I told you I was ill (sorry, Spike!). Lowdown: Moore has a terrific sense of humour, but his sense of style is less well developed. Both are reflected in the loud, Hawaiian-style shirts he is renowned for wearing. Morris, Derek Job: Vice-chairman, ZenithOptimedia. Company: ZenithOptimedia, Bridge House, 63 North Wharf Road, London W2. Work tel: +44 (0)20 7224 8500. Born: 4 December 1958. Place of birth: Ashford, Middlesex. Other details: Not supplied. Lowdown: A dedicated family man, Morris is focused and determined when it comes to his career, although it could all have been so different - he was a butcher before he made the shift to media. Morris, Ed Job: Executive creative director, Lowe London. Company: Lowe London, 60 Sloane Avenue, London SW3. Work tel: +44 (0)20 7894 5000. Born: Great Britain. Place of birth: London. Lives: London. Family: Lisette, Lila, Milton. What's been your best career move?: Late one night at TBWA, cajoling traffic into letting me "have a crack" at the PlayStation brief which led to "double life". Describe yourself in three words: White, male, heterosexual. Where is your favourite place for lunch?: Anywhere with my family, on a sunny day. What is your media diet?: Breakfast: Radio 3. Lunch: Evening Standard. Dinner: Time Out. What is your favourite brand?: Usually the one I'm currently working on. Name a recent ad that worked on you: Honda, "grrr". What objects do you always carry with you?: Wedding ring, keys, wallet, plectrum. Who in the industry do you most admire?: John Hegarty. What are the initials of the most loathsome person you have worked with?: EHM. What makes you angry?: Apathy, procrastination, false modesty, indifference. If you weren't you, who would you be?: Tom Waits. Where will you be in ten years' time?: Pissed, fishing with my son. What would you like the inscription on your gravestone to read?: Stop reading this and go and live till it hurts. Lowdown: Since going solo two years ago, Morris has risen quickly through the ranks. Sometimes deceptively quiet, he is a political animal capable of politicking with Lowe's best. Heading the agency's ever award-winning creative department, he is respected by his team and is in the enviable position of having the ear of the Tesco client. Morris, Richard Job: Business development director, DDB London. Company: DDB London, 12 Bishop's Bridge Road, Paddington, London W2. Work tel: +44 (0)20 7258 4245. Born: March 1967. Place of birth: Warrington, Cheshire. Lives: Ham, near Richmond, Surrey. Family: Married; three daughters. What's been your best career move?: Getting a job in advertising. Describe yourself in three words: Husband, father, gossip. Where is your favourite place for lunch?: My front room, plate on lap, sport on TV. I'm a simple soul. What is your media diet?: Balamory, Hi5, the Today programme. What is your favourite brand?: Laphroaig. Name a recent ad that worked on you: Billy Smart's Circus poster at our local shop. What objects do you always carry with you?: Loose change, a sense of foreboding. Who in the industry do you most admire?: Richard Reed. What are the initials of the most loathsome person you have worked with?: MYOB. What makes you angry?: Supporting the Mighty Villa, Daily Mail. If you weren't you, who would you be?: A tall jockey. Where will you be in ten years' time?: SW1A 2AA. What would you like the inscription on your gravestone to read?: He never found a competition he didn't want to win. Lowdown: A keen industry observer, Morris is always ready with a valuable insight or opinion on anything, from a new-business move to a change of agency management. An incorrigible gossip, he is the first port of call for anyone at DDB who needs to know the latest. Morrison, Colin Job: Chief executive, ACP-Natmag. Company: ACP-Natmag, 33 Broadwick Street, London W1. Work tel: +44 (0)20 7339 4547. Born: 15 October 1951. Place of birth: London. Lives: Wimbledon, London. Family: Wife Mary; daughters Emily, Kate. What's been your best career move?: Becoming a journalist. Describe yourself in three words: Enthusiastic, energetic, impatient. Where is your favourite place for lunch?: Groucho Club. What is your media diet?: It's full-fat and includes Radio 5 Live, The Word, The Week, The Economist, Sydney Morning Herald online, Sky Sports, most quality papers, loads of magazines. What is your favourite brand?: Illy, then BlackBerry, iPod, Google, Sky+. Name a recent ad that worked on you: Virgin trains commercial; Google's "stealth" campaign for its great Gmail. What objects do you always carry with you?: BlackBerry, Amex, stacks of magazines. Who in the industry do you most admire?: Felix Dennis, David Hepworth. What are the initials of the most loathsome person you have worked with?: I'm lucky - I haven't met them yet. What makes you angry?: More irritated than angered by: political correctness, spam and untargeted CVs. If you weren't you, who would you be?: Manager of Spurs. Where will you be in ten years' time?: Again, enjoying myself doing something I couldn't have guessed. What would you like the inscription on your gravestone to read?: He had a great time trying. Lowdown: Morrison's deep, gravelly voice suggests a gruff character but nothing is further from the truth. The former journalist, who now heads Natmags' weekly operation, has, amazingly, managed to spend the past year comfortably out of the limelight. Morrison, Deborah Job: Director of membership services, ISBA. Company: ISBA, Langham House, 1b Portland Place, London W1. Work tel: +44 (0)20 7299 7502. Born: I'm a child of the 60s! Place of birth: Leeds, Yorkshire. Lives: Devon; London. Family: One amazing son Eddie (12); two cats Sunny, Luca; two mice Lilly, Tilly. What's been your best career move?: Not made it yet! Describe yourself in three words: Passionate, bubbly, energetic. Where is your favourite place for lunch?: By the pool in a villa in the Tuscan hills above Forte Dei Marmi. What is your media diet?: I watch, read and listen to anything on travel and escaping to live abroad! What is your favourite brand?: Bulgari. Name a recent ad that worked on you: Renault Megane, "shake it". What objects do you always carry with you?: Picture of my son, mobile phone, BlackBerry, all the usual girlie handbag things! Who in the industry do you most admire?: All my gorgeous girlfriends (and they all know who they are. I salute you all, girls - especially all those working mothers)! What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: People with bad manners! If you weren't you, who would you be?: Peggy Guggenheim. Where will you be in ten years' time?: Living a more bohemian life in Italy. What would you like the inscription on your gravestone to read?: Don't want one - I want my ashes scattered free on Otley Chevin in Yorkshire, near where I was born. Lowdown: Morrison's a genuine eccentric from an arts background, which means she lends colour to an otherwise pretty grey institution. She used to be a goth. Moss, Chris Job: Chairman and creative director, The Number Europe. Company: The Number, Liberty House, 222 Regent Street, London W1. Work tel: +44 (0)2920 548000. Born: 28 November 1953. Place of birth: Purley, Surrey. Lives: Gaillac, France. Family: Married; two children. What's been your best career move?: All of them! Probably moving from publishing to client-side. Describe yourself in three words: Adventurer, pirate, restless. Where is your favourite place for lunch?: Leon, Carnaby Street. What is your media diet?: Car mags, Mac and techno mags. What is your favourite brand?: Apple. Name a recent ad that worked on you: 892 892 (in Italy), www.892892.it! What objects do you always carry with you?: Camera, mobile phone, iPod Shuffle. Who in the industry do you most admire?: Alex Lewis - for putting up with me! What are the initials of the most loathsome person you have worked with?: FL. What makes you angry?: Boring people (including myself, at times). If you weren't you, who would you be?: Indiana Jones. Where will you be in ten years' time?: Still working to get my pension fund sorted. What would you like the inscription on your gravestone to read?: If only I had more time... Lowdown: The catalyst for 118 118, one of the most successful brand-building exercises of recent years, lives life at speed-dial pace. A passionate marketer who immerses himself in the advertising, Moss has a new European role at The Number, fuelling speculation he is looking for his next challenge. Not bad for a dyslexic child who left school at 16 without an O Level to his name. Muir, David Job: Chief executive, The Channel. Company: The Channel, 38 Berkeley Square, London W1. Work tel: +44 (0)20 7408 2204. Born: 4 January 1971. Place of birth: Falkirk, Scotland. Lives: Bow, London. Family: Wife Rachael. What's been your best career move?: Applying to Ogilvy's graduate recruitment programme. Describe yourself in three words: Short, Scottish, tenacious. Where is your favourite place for lunch?: Bubba's Arkansas Bar and Grill, Smithfield Market. Quite frankly, the best chilli cheeseburger in London. What is your media diet?: Despite being a miserable Prod, my tastes are quite catholic. New Statesman, Harvard Business Review, Viz, The Economist, The New Yorker, Private Eye, The Guardian, Financial Times. I love Channel 4's Snowmail. CNBC tends to do quite well in the office. What is your favourite brand?: Eurostar, for making train travel interesting again. Name a recent ad that worked on you: Some of the GE Imagination at Work online creative is truly awe-inspiring. Beautiful, compelling and original. It made me think differently about them. What objects do you always carry with you?: BlackBerry, mobile phone, keys, cash, screwdriver. Who in the industry do you most admire?: Mike Dodds of OgilvyOne - he and Guy Lambert are a class act. What are the initials of the most loathsome person you have worked with?: Life is too short to loathe. It simply takes too much energy. What makes you angry?: Mean-spiritedness. If you weren't you, who would you be?: Simeon Duckworth from MindShare. The cleverest person I have ever worked with. I'd like to give that brain of his a spin. Where will you be in ten years' time?: Didn't imagine I would be here ten years ago. I have no idea. What would you like the inscription on your gravestone to read?: Same as Billy Connolly's: "Oi! Get off. Can't you see you're standing on my bollocks." Lowdown: WPP found the perfect job for Muir when it named him the successor to Mandy Pooler. Muir is a first-class businessman, replete with opinion, analysis and lateral thinking. Muirhead, Bill Job: Founding partner, M&C Saatchi. Company: M&C Saatchi, 36 Golden Square, London W1. Work tel: +44 (0)20 7543 4506. Details: Not supplied. Lowdown: A genial Aussie and one of the select band of long-serving "amigos" who make up the Saatchi brothers' Praetorian Guard. An addicted petrolhead, who once famously sold the "world's biggest offer" campaign to Lord King despite the British Airways' chairman's Labrador pissing on his storyboards. Muncaster, Lawson Job: Managing director, City AM. Company: City AM, 8th floor, New London Bridge House, 25 London Bridge House, London SE1. Work tel +44 (0)20 7015 1200. Born 30 June 1969. Place of birth Irvine, Scotland. Lives North Berwick, Scotland. Family Wife Zoe; children Ben (four) and my wee angel Ruby Rose (two). What is the best career move you have ever made? Moving to Metro International and meeting Jens Torpe. Describe yourself in three words Fat, fun, fast. Where is your favourite place for lunch? Bar Du Marche, Berwick Street, Soho. What's your media diet? Radio 2, City AM, talkSPORT, Radio 5 Live, Sky Sports, Discovery, ITV's The X Factor (what a programme), The Sunday Times, BBC news, The Economist,celticfc.co.uk, Media Week, Campaign. What is your favourite brand? The Economist. Name a recent ad that worked on you "Blackout", Orange. Just outstanding, Orange - please give us more. What objects do you always carry with you? Mobile phone, keys, fags, wallet, office pass, business cards, pen. Who in the business do you most admire? Eric Newham, Jens Torpe. What are the initials of the most loathsome person you have worked with? PPT. What makes you angry?: People saying they will and they do not! If you weren't you, who would you want to be? Tiger Woods. Where will you be in ten years' time? Looking after my children's sports careers! No, looking after this little baby, maybe a bit bigger then. What would like the inscription on your gravestone to read? Had a go, needs a rest. Lowdown: The garrulous Muncaster has a personality and ambition that belie his relatively tender years. Having enjoyed several career incarnations (notably in TV and outdoor sales), he re-emerged in 2005 as a print baron in the making. The launch of City:am was a major triumph for the Scottish lad. Murdoch, James Job: Chief executive, Sky. Company: Sky, Grant Way, Isleworth, Middlesex TW7. Work tel: +44 (0)870 240 3000. Details: Not supplied. Lowdown: When Murdoch junior took over at Sky, there was an obvious feeling that nepotism was in action. But he has proved himself a steady yet ambitious hand on the Sky tiller and has won the respect of his team. And with brother Lachlan now out of the picture, James looks in pole position to succeed daddy. Murdoch, Rupert Job: Chairman and chief executive, News Corporation. Company: News Corporation, 1 Virginia Street, Wapping, London E98. Work tel: +44 (0)20 7782 6000. Details: Not supplied. Lowdown: As probably the world's most famous media mogul, there's not much that we don't all already know about Murdoch. A word of advice, though: if you ever find yourself sitting next to the great man, do not ask him how the children are doing. Despite still making babies in his seventies, Murdoch's plans to hand his empire over to one of his offspring took a setback this year when son Lachlan decided he would rather go it alone. Murphy, Guy Job: Deputy chairman, Bartle Bogle Hegarty. Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1. Work tel: +44 (0)20 745:3 4143. Born: 27 October 1963. Place of birth: Germany. Lives: Kennington, London. Family: Wife; son; daughter. What's been your best career move?: Zagging. Describe yourself in three words: Five foot eleven. Where is your favourite place for lunch?: Piccadilly Cafe. What is your media diet?: Sky+. What is your favourite brand?: Arsenal FC. Name a recent ad that worked on you: Audi, "vorsprung durch technik letters". What objects do you always carry with you?: Photo of my firstborn. Who in the industry do you most admire?: John Bartle. What are the initials of the most loathsome person you have worked with?: TBC. What makes you angry?: Don't get me started. If you weren't you, who would you be?: Pass. Where will you be in ten years' time?: London. What would you like the inscription on your gravestone to read?: Here lies Guy Murphy, who once met Lee Dixon. Lowdown: Respected for his steely intellect, Murphy relinquished the top planning role this year to concentrate on his deputy chairman role alongside the agency's other big planning brain, chairman Jim Carroll. Murphy, James Job: Chief executive, Rainey Kelly Campbell Roalfe/Y&R. Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, London NW1. Work tel: +44 (0)20 7611 6957. Born: 20 March 1967. Place of birth: Norfolk. Lives: London. Family: Wife Victoria. What's been your best career move?: Joining RKCR as a start-up and learning a lot from the founders. Describe yourself in three words: Lost in music. Where is your favourite place for lunch?: The Ivy. What is your media diet?: Wholesome: Radio 4, The Times, The Sunday Times, the trade magazines. What is your favourite brand?: Virgin. Name a recent ad that worked on you: iPod dancing silhouettes. What objects do you always carry with you?: Mobile phone, BlackBerry, iPod. Who in the industry do you most admire?: Ben Priest, David Golding, Alison Hoad, Tony Harris. What are the initials of the most loathsome person you have worked with?: AM. What makes you angry?: DJs who talk between the records. If you weren't you, who would you be?: Norman Jay MBE. Where will you be in ten years' time?: Helping behind the counter in Tony Harris' vintage record shop. What would you like the inscription on your gravestone to read?: He rocked. Lowdown: Murphy has grown into his role at RKCR/Y&R and successfully shaken off the ghosts of his predecessors. Not only has he managed to keep all of his clients at the agency when many thought there would be a scramble for the door, but he has also brought in new business. All this while planning the adland wedding of the year. Murray, Jorian Job: Managing director, DDB London. Company: DDB London, 12 Bishop's Bridge Road, London W2. Work tel: +44 (0)20 7258 4274. Born: 1 September 1961. Place of birth: London. Other details: Not supplied. Lowdown: A DDB lifer, Murray has adapted well to change under the Hammersley rule. He has upped his game this year and has been taking his job very seriously. However, the jovial mother hen character still has time to drive the agency spirit and to introduce some worthy community initiatives. Myerson, Stan Job: Joint managing director, Express Newspapers. Company: Express Newspapers, Ludgate House, 245 Blackfriars, London SE1. Work tel: +44 (0)20 7928 8000. Born: 6 March 1951 Place of birth: Johannasberg, South Africa. Lives: Hertfordshire. Family: Renee, Natalie, Richard, Natasha, Calum and adopted daughter Tania. What's been your best career move?: Joining Richard Desmond. Describe yourself in three words: Driven, dedicated, deadly. Where is your favourite place for lunch?: Coq d'Argen, The Ivy. What is your media diet?: Everything. What is your favourite brand?: OK!. Name a recent ad that worked on you: Sainsbury's, "little Bill". What objects do you always carry with you?: BlackBerry. Who in the industry do you most admire?: Richard Desmond. What are the initials of the most loathsome person you have worked with?: Andrew Cameron. What makes you angry?: Laziness. If you weren't you, who would you be?: Always me! Where will you be in ten years' time?: In my air-conditioned office. What would you like the inscription on your gravestone to read?: He achieved the impossible. Lowdown: Myerson is aggressive and intimidating - just the man to head the sales efforts of Richard Desmond's media empire. He spent a lot of time in 2005 launching the US version of OK!, which has met with mixed reviews Stateside. N Nairn, Andy Job: Planning director, Miles Calcraft Briginshaw Duffy. Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1. Work tel: +44 (0)20 7073 6940. Born: 1970. Place of birth: Duns, Scotland. Lives: Swiss Cottage, London. Family: Wife Louise; children Alex, Mia. What's been your best career move?: From account management to planning, on my first day at work. Describe yourself in three words: Useless at self-analysis. Where is your favourite place for lunch?: Newman Arms pie shop. What is your media diet?: A mixture of traditional fare (The Sunday Times), nouvelle cuisine (Xfm), regional specialities (Celtic websites) and junk food (Heat). What is your favourite brand?: Virgin Atlantic. Name a recent ad that worked on you: Hellmann's. What objects do you always carry with you?: Switched-off mobile phone, leaking pen, wad of crumpled business cards. Who in the industry do you most admire?: David Abbott. What are the initials of the most loathsome person you have worked with?: N/A. What makes you angry?: Intolerance. If you weren't you, who would you be?: One of my children, as they seem to live the life of Riley. Where will you be in ten years' time?: Campaign Z-List. What would you like the inscription on your gravestone to read?: Hey, I told you I wanted to be cremated. Lowdown: Nairn is an extremely likable character. Not only that, but he is rapidly becoming one of the next generation of top planners. He's a skilled IPA Effectiveness paper-writer, something that will keep him in the spotlight for some time. Neil, Andrew Job: Editor-in-chief, Press Holdings. Company: PA News Centre, 292 Vauxhall Bridge Road, London SW1. Work tel: +44 (0)20 7961 0000. Details: Not supplied. Lowdown: As the publisher of The Spectator, life must have been interesting for Neil during the Boris Johnson and Kimberley Quinn affairs. Known more these days for his TV work, he has formed an entertaining threesome with Michael Portillo and Diane Abbott on the BBC's This Week. Newhouse, Jonathan Job: Chairman, Conde Nast. Company: Conde Nast International, Vogue House, Hanover Square, London W1. Work tel: +44 (0)20 7499 9080. Born: 30 March 1952. Place of birth: New York. Lives: London. Family: Married to Ronnie Cooke Newhouse. What's been your best career move?: Went to Paris in 1989. Describe yourself in three words: Undisclosed. Where is your favourite place for lunch?: Le Caprice, The Wolseley, Cipriani. What is your media diet?: Everything. What is your favourite brand?: Commes des Garcons. Name a recent ad that worked on you: Undisclosed. What objects do you always carry with you?: Passport, pen, mobile phone. Who in the industry do you most admire?: Stephen Quinn. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Hypocrisy, carelessness, bigotry. If you weren't you, who would you be?: Undisclosed. Where will you be in ten years' time?: Probably right here where I am now. What would you like the inscription on your gravestone to read?: Undisclosed. Lowdown: The Yale dropout and proud new owner of a British passport moved over here 15 years ago and is pursuing an aggressive licensing strategy for Conde Nast titles across Europe. Short, powerful and surprisingly shy. Newland, Martin Job: Editor, The Daily Telegraph. Company: Telegraph Group, 1 Canada Square, London E14. Work tel: +44 (0)20 7538 5000. Born: 26 October 1961. Place of birth: Nigeria. Lives Kent. Family Wife; four children. Other details: Not supplied. Lowdown: Now two years into the job, the world seems to be getting used to the idea of Newland being the editor of The Daily Telegraph. He steered the paper through a significant relaunch this autumn, designed to build the newspaper's business audience. Newnham, Eric Job: Global chief executive, Kinetic. Company :Kinetic, 121-141 Westbourne Terrace, London W2. Work tel: +44 (0)20 7592 3333. Details: Not supplied. Lowdown: The jovial man of poster buying, Newnham is one of those blokes who gets on well with everyone - and you'd be forgiven for thinking he wasn't as smart as he actually is. But he's got his work cut out sorting out the new WPP poster specialist, Kinetic, which has yet to fulfil its potential. Nwosu, Enyi Job: Managing partner, TBWA\Connections. Company: TBWA\London, 76-80 Whitfield Street, London W1. Work tel: +44 (0)20 7573 6666. Born: 15 April 1970. Place of birth: London. Lives: London. Family: Gorgeous wife Tanya; son Maximilian. What's been your best career move?: Joining Optimedia from Lowe Howard-Spink in 1998. Describe yourself in three words: Very, very, charming. Where is your favourite place for lunch?: Signor Sassi. What is your media diet?: Typical working day: Sky News, LBC, The Guardian, The Times Sport, Skysports.com, Campaign, Marketing, Choice FM, Channel 4/BBC documentaries/real life. Typical weekend: Soccer AM, Radio 5 Live, Conde Nast Traveller, The Sunday Times, Nip/Tuck, plus Tanya's copy of Heat, which I pretend I'm not interested in. What is your favourite brand?: Ozwald Boateng. Name a recent ad that worked on you: Orange, "Darth Vader" cinema film. It made me laugh out loud. What objects do you always carry with you?: Mobile phone, wallet. Who in the industry do you most admire?: Jean Faulkner, marketing director, Conde Nast; Phil Nunn, managing partner, Manning Gottlieb OMD - great people who are passionate about what they do. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: Laziness. If you weren't you, who would you be?: I would have loved to have delivered Sidney Poitier's line "They call me Mr Tibbs" in the 1967 film In the Heat of the Night. Pure class. Where will you be in ten years' time?: Enjoying myself. What would you like the inscription on your gravestone to read?: Always had a knowing smile on his face. Lowdown: The ever-cheerful and approachable Nwosu is the rogue media element over at TBWA\London. Heading the agency's Connections division, he is ultra-enthusiastic about what he does and runs a creative and stable team. O O'Brien, Jayne Job: Head of marketing, UK & Ireland, British Airways. Company: British Airways, Waterside (HCAG), PO Box 365, Harmondsworth UB7. Work tel: +44 (0)20 8738 5506. Born: 24 September 1960. Place of birth: Nantwich, Cheshire. Lives: Ottershaw, Surrey. Family: Husband Frank; dog Hunter. What's been your best career move?: Agreeing to leave living in Mexico, which was brilliant, to lead BA's relaunch of Club World, which led to the first flat bed in Business Class. Describe yourself in three words: Passionate, driven, creative. Where is your favourite place for lunch?: Saks Fifth Avenue, New York. What is your media diet?: Capital Radio, The Sunday Times. What is your favourite brand?: Starbucks. Name a recent ad that worked on you: Pedigree - it's a dog thing! What objects do you always carry with you?: Mobile phone, airline ID, passport, iPod, iPaq. Who in the industry do you most admire?: Alastair Campbell, Howard Schultz. What are the initials of the most loathsome person you have worked with?: Undisclosed. What makes you angry?: No sense of urgency, lack of customer focus, "fluffy" marketers. If you weren't you, who would you be?: Samantha from the film Bewitched - she can make magic happen! Where will you be in ten years' time?: Living in the sun by the sea! What would you like the inscription on your gravestone to read?: Undisclosed. Lowdown: It's not often that an advertising pitch grabs the attention of the national media, let alone gets punters shuffling off to the bookies. O'Brien, a glamorous BA lifer, has had to juggle the pitch of the year with one hand, while doing battle with those pesky no-frills carriers with the other. O'Donnell, Paul Job: Chairman, OgilvyOne EMEA. Company: OgilvyOne Worldwide, 10 Cabot Square, Canary Wharf, London E14. Work tel: +44 (0)20 7345 3148. Born: 1962. Place of birth: Ramsgate, Kent. Lives: Rotherhithe, London. Family: Wife Ai Bee; Billie (three). What's been your best career move?: Moving to Asia in 1990 and getting to run a sequence of agencies in different markets. Describe yourself in three words: Irreverent, honest, balding. Where is your favourite place for lunch?: Wapping Food. What is your media diet?: Financial Times, especially at the weekend, ft.com, Yahoo!, Sky Sports. What is your favourite brand?: Vitsoe - a 60s shelving system that exemplifies great design, sustains customer relationships and promoted sustainability from the 60s. Name a recent ad that worked on you: The whole Honda communications architecture of the past three or four years is stunning work. What objects do you always carry with you?: Unfortunately, and predictably, BlackBerry, mobile phone. Who in the industry do you most admire?: Bob Greenberg at R/GA in New York. An agency with a fascinating past and a really different model. What are the initials of the most loathsome person you have worked with?: LR. What makes you angry?: Waffle, sycophancy. If you weren't you, who would you be?: Living comfortably off a large inheritance. Where will you be in ten years' time?: Somewhere else - geographically speaking, at least. What would you like the inscription on your gravestone to read?: To be that self which one truly is. Lowdown: As a lifelong Spurs fan, no-one was happier than O'Donnell when OgilvyOne won their corporate DM account. After two years as the chairman of OgilvyOne UK, a series of promotions saw him add responsibility for EMEA and join OgilvyOne Worldwide's board. His initials lead some to nickname him Prince of Darkness. O'Keeffe, John Job: Executive creative director, Bartle Bogle Hegarty. Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1. Work tel: +44 (0)20 7734 1677. Born: 9 November 1961. Place of birth: Braintree, Essex. Other details: Not supplied. Lowdown: London's most opinionated creative head has had more than his fair share to moan about this year. Bartle Bogle Hegarty's normally high creative standards have slipped under the huge weight of a bulging client list. Despite this, O'Keeffe's paymasters will be grateful that he has thus far refused the lure of the moneymen across the pond. O'Malley, Damian Job: Executive planning director, UK & Ireland; vice-president, planning, Europe, McCann Erickson. Company: McCann Erickson, 7-11 Herbrand Street, London WC1. Work tel: +44 (0)20 7961 2137. Born: 20 May 1956. Place of birth: Wolverhampton, Staffordshire. Lives: Bishop's Stortford, Hertfordshire. Family: Wife Tricia Cafferty; daughter (14); twin boys (ten). What's been your best career move?: Joining Gold Greenlees Trott as its second employee in 1981. Describe yourself in three words: Restless, dissatisfied, happy. Where is your favourite place for lunch?: Cavistons, Glasthule, Ireland. What is your media diet?: The New Yorker, The Daily Telegraph, The Observer, The Economist, Today, Sky Sports, The West Wing. What is your favourite brand?: Dallmayr. Name a recent ad that worked on you: Niger famine appeal. What objects do you always carry with you?: None. Who in the industry do you most admire?: Dave Trott. What are the initials of the most loathsome person you have worked with?: DJ. What makes you angry?: Inconsiderateness. If you weren't you, who would you be?: Black Francis. Where will you be in ten years' time?: Nepal. What would you like the inscription on your gravestone to read?: Esse Quam Videri. Lowdown: McCann Erickson, the agency that once declared planning "dead from the neck upwards", could hardly have done a more emphatic U-turn than to bring O'Malley back from a 12-year exile in the US and Ireland. O'Malley is a planner with a high pedigree. But will he bear out the declaration of his boss, Rupert Howell that planning at McCann is now "very much alive from the top down"? O'Riordan, Marie Job: Editor, Marie Claire. Company: IPC Media, Kings Reach Tower Stamford Street, London SE1. Work tel: +44 (0)20 8726 8000. Born: 3 April 1960 Place of birth: Dublin, Ireland. Lives: Wandsworth, London. Family: Father Michael O'Riordan; mother Maura O'Riordan; three brothers; one sister. What's been your best career move?: Leaving Ireland. Describe yourself in three words: Irish, loud, nosy. Where is your favourite place for lunch?: Who's asking? What is your media diet?: The Guardian, E4. What is your favourite brand?: Guinness. Name a recent ad that worked on you: Guinness. What objects do you always carry with you?: Money, mobile phone, lipstick. Who in the industry do you most admire?: Graydon Carter (editor, Vanity Fair). What are the initials of the most loathsome person you have worked with?: PIG. What makes you angry?: Mean people. If you weren't you, who would you be?: One of Gladys Night's Pips. Where will you be in ten years' time?: The Groucho Club. What would you like the inscription on your gravestone to read?: Ah sure, she was good craic. Lowdown: As the editor of IPC's main women's title for the past four years, the fun-loving Irishwoman O'Riordan has an important role. Someone somewhere at IPC has to make up their mind about the size of Marie Claire. Oades, Charlotte Job: President, Coca-Cola GB. Company: Coca-Cola, 1 Queen Caroline Street, Hammersmith, London W6. Work tel: +44 (0)20 8237 3000. Details: Not supplied. Lowdown: Famed for daring to put Mother on Coke's agency roster, Oades isn't shy of taking a calculated punt. Speedily promoted to GB president this year, she launched Coke's orange juice brand Minute Maid across Europe and has pulled no punches in the (very public) advertising to children debate. Oldham, Marie Job: Joint managing director, Media Planning Group. Company: Media Planning Group, 11 Great Newport Street, London WC2. Work tel: +44 (0)20 7393 2410. Born: 30 October 1965. Place of birth: Dublin, Ireland. Lives: London. Family: Husband Andrew; children Caitlin, Daniel, Aaliyah. What's been your best career move?: Getting into media at a young, impressionable age. Describe yourself in three words: Mad Irish female. Where is your favourite place for lunch?: First Class. What is your media diet?: The Economist, The Independent, Radio 4, hundreds of magazines, especially Delicious and Eve. What is your favourite brand?: First Direct. Name a recent ad that worked on you: Sony Vaio. What objects do you always carry with you?: Wallet, mobile phone. Who in the industry do you most admire?: Anyone who remains passionate. What are the initials of the most loathsome person you have worked with?: Too revealing. What makes you angry?: Territorialists who prevent good work from being done. If you weren't you, who would you be?: I like being me. Where will you be in ten years' time?: Not knowing is the exciting part. What would you like the inscription on your gravestone to read?: She lived life to the limit and left lots of people with happy memories. Lowdown: Oldham returned from maternity leave to find a new era at MPG following the arrival of Mark Craze as managing partner. But Oldham's sharp planning brain should continue to prove one of the agency's strongest assets.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).