Listen to the Marketing Mind podcast - episode five: the post-everything era

Welcome to the Marketing Mind, a monthly podcast from Marketing's editorial team and powered by our partners Somethin' Else.

  • Tracey Follows, chief strategy and innovation officer at the Future Laboratory

    Tracey Follows, chief strategy and innovation officer at the Future Laboratory

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This month hosted by Marketing’s technology editor Shona Ghosh, the podcast explores unusual concepts and new technologies, to help marketers find some creative inspiration.

Our January episode features Tracey Follows, chief strategy and innovation officer at the Future Laboratory and founder of AnyDayNow, and Marketing’s features editor Rebecca Coleman.

The trio delve into the idea of post-perfection in 2016, where consumers increasingly post heightened versions of their lives on social media, but come to expect more sincerity from  their brands. They also discuss post-privacy, where data as payment for services rendered has become the expectation rather than choice.

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Entering the post-everything era 

Marketing's features editor Rebecca Coleman explores how brands behave towards consumers ensconced in a tech-led world. Trends include post-perfection, where consumers rebel against brands being "authentic" and post-interface, which will see the lines blur between humans and technology.

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