Hosted by editor Rachel Barnes, and produced by Somethin' Else, the Marketing Mind is a monthly podcast which explores unusual concepts and new technologies, to help marketers find some creative inspiration.
This month's Christmas special sees the industry's top creatives cast a critical eye over 2015's crop of festive ads, from John Lewis' annual "cry and buy" to Lidl's humorous, service-oriented campaign.
Listen to the Marketing Mind podcast episode four: the great Christmas ads debate
Emma de la Fosse, chief creative officer of OgilvyOne; Nils Leonard, chief creative officer and chairman at Grey London; and Chris Clarke, chief creative officer at Digitas LBi join Rachel to look back over Christmas ads past and present.
Please note that the podcast features some explicit language, and party blowers.
Watch the cream of the Christmas advertising crop here, with our handy round-up featuring all the big names, plus Aldi, Waitrose and Harvey Nichols.
Not everyone's convinced by this year's emotive John Lewis ad, though it drew tears from some of the creatives we consulted.