Hosted by editor Rachel Barnes, and produced by Somethin' Else, the Marketing Mind is a monthly podcast which explores unusual concepts and new technologies, to help marketers find some creative inspiration.
Our third episode ties in with the November issue of Marketing, themed around postcapitalism.
Author and broadcaster Leo Johnson, economist Eve Poole and Marketing features editor Rebecca Coleman join to discuss how brands should behave towards the networked consumer.
Listen to the Marketing Mind podcast episode three: postcapitalism
Paul Mason, Channel 4's economics editor, is the man who has brought the term 'postcapitalism' out of economic circles and into the mainstream consciousnessness. Not everyone is convinced by his theory that consumers hold all the power in an increasingly networked world, and features editor Rebecca Coleman asks him how brands should navigate this new world.
Businesses that take part in the so-called sharing economy are disrupting traditional models. What do the rise of these brands mean for product ownership, and how should brands respond?