Littlewoods, the UK retail group, has appointed HHCL & Partners to handle its £5 million integrated retail account.
It will be Littlewoods' first corporate branding activity and covers the Littlewoods and the Index retail chains, and the Littlewoods and Index Extra catalogues.
HHCL will work with Littlewoods in-house brand team, which is headed by brand director Gillian Wilmot. Littlewoods appointed Barrington Johnson Lorrains in September. Media is handled by Zenith.