Littlewoods 'little dramas' by th1ng

Th1ng has created a series of sponsorship idents for the British Soap Awards featuring animated Littlewoods' products acting out well-known scenes from British soaps.

The idents aired last night on ITV1 during the 11th British Soap Awards.

The strapline in all seven of the idents reads: "Little dramas by Littlewoods.com".

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