Littlewoods reviews £12m creative business

Littlewoods is using the AAR to handle a review of its £12 million creative account.

The catalogue retailer, which is owned by the Barclay brothers, owns a number of catalogue brands, including Choice, Great Universal, Kays and Littlewoods.

It has shortlisted an undisclosed number of agencies, with a brief to focus on its range of catalogues and position them as a more modern, upmarket, aspirational way to shop. There is no incumbent.

The pitch comes as Littlewoods renews its focus on its core catalogue retailing business. Last year, the brand pulled out of the high street and sold all of its UK stores to Primark in a £409 million deal. Earlier last year, it sold 33 of its 66 standalone Index stores to Argos in a £444 million deal. The remaining 33 stores were closed.

The review follows the ongoing pitch for the retailer's media buying and planning account. At present, Littlewoods uses a number of media agencies, including Carat, Zed Media, MediaCom North and Universal McCann Manchester across its catalogue range.

It is understood to be looking to consolidate its roster. The review is being handled by the company's procurement department.

No-one at Littlewoods was available for comment.

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