English Premier League football club, Liverpool FC, has appointed an M&C Saatchi director, Davide De Maestri, to the newly-created position of brand director.
Maestri, a group account director at M&C Saatchi, will be responsible for protecting and developing the brand of one of Europe's leading football clubs.
It is the first senior appointment resulting from the strategic partnership between the club and UK media group, Granada, signed in July 1999.
Rick Parry, chief executive of Liverpool FC, said: "This is part of Liverpool's and Granada's wider strategy to re-awaken the sleeping giant that is Liverpool FC. It's hugely exciting to have someone of Davide's calibre joining the club."