Liverpool footballers star in Nivea ad

Liverpool FC footballers are the stars of Nivea's latest ad campaign for its new moisturising cream for men.

The 30-second TV ad, which breaks tomorrow, was created by FCB Inferno and features Liverpool players Philippe Coutinho, Adam Lallana, and Martin Skrtel trying out Nivea Men Creme.

The spot is filmed from the perspective of Lallana and shows a day in the life of the Liverpool star on and off the pitch. Towards the end of the ad, all three footballers are shown using the cream.

The work builds on the partnership with Liverpool FC which was announced in February with an ad starring players Jordan Henderson, Raheem Sterling and Simon Mignolet.

Shot on location in Liverpool, the ad was filmed and produced through Rattling Stick and created by FCB Inferno under executive creative director Gary Robinson.

Andreas Ostermayr, the northern Europe general manager for Nivea maker, Beiersdorf, said: "The response from the partnership announcement has been fantastic and we’re excited to reveal the new line up to launch our new Nivea Men Creme.

"Based on the classic Nivea Creme heritage, this product is developed especially for men with the goal of encouraging them to be a bit more skin savvy and take care of their skin."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published