LivingSocial rolls out UK TV debut

LivingSocial, the daily deals website, is rolling out a marketing push in the UK to differentiate itself from other sites in the category, including Groupon, and to stave off competition from Google and Facebook.

LivingSocial: promotes UK business in campaign by The Martin Agency
LivingSocial: promotes UK business in campaign by The Martin Agency

The US-based company, which launched in Europe a year ago, has unveiled an advertising campaign by The Martin Agency to promote itself in the UK.

The TV ad features a couple on stage acting out a range of different deals, including fine dining, tango lessons and salon treatments.

April data from ComScore reveals LivingSocial had 1.1 million unique users during the month, making it the fourth-most-visited coupon site in the UK.

Groupon is the market leader with 2.4 million users despite not having advertised on UK television.

Last month, Groupon filed for an initial public offering with plans to raise $750m (£462m), giving it a valuation of $15bn.

Meanwhile Google and Facebook have both unveiled their daily deals services, but have yet to launch them in the UK.

LivingSocial claims to have more than 30 million members worldwide.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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