Lloyd-Jones leaves Osprey for planning post at Deutsch US

Alasdair Lloyd-Jones has quit as managing director of the Osprey Group for a senior planning role at the Deutsch agency in Los Angeles.

Alasdair Lloyd-Jones has quit as managing director of the Osprey

Group for a senior planning role at the Deutsch agency in Los

Angeles.



He will work with Jeffrey Blish, its head of planning, on Deutsch’s

dollars 250 million Mitsubishi North American account as well as

becoming involved in new business.



Lloyd-Jones, 34, moves to the US with his wife who is returning to her

native West Coast to take a job in the hotel industry.



Chris Still, the Osprey Group’s chief executive, is expected to add

Lloyd-Jones’ responsibilities to his own for the immediate future.



Lloyd-Jones’ departure comes after three years at Osprey where he was

responsible for running the agency’s Friends Provident, Dutch Meat Board

and Commission for the New Towns business.



He became managing director 16 months ago as part of a profile-raising

overhaul of Osprey’s London operation.



The switch marks Lloyd-Jones’ return to account planning, a job he has

not done since his early years in the business at McCann-Erickson

Manchester.



’It’s been a while since I’ve done planning, but I’m certainly not an

account man pretending to be a planner,’ he said.



New York-based Deutsch, the largest independent agency in the US, has

expanded significantly over the past two years with Mitsubishi helping

to push its billings through the dollars 1 billion barrier last

year.



’Deutsch has a young, enthusiastic and harmonious team of the kind you

don’t find in many other agencies,’ Lloyd-Jones added. ’It also has an

understanding of consumers often lacking in the UK and this translates

in to better creative work.’