Lloyds Bank picks A&E/DDB for creative account

Lloyds Bank has appointed Adam & Eve/DDB to its creative account, ending its 13-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

Lloyds Bank: has appointed Adam & Eve/DDB as its creative agency
Lloyds Bank: has appointed Adam & Eve/DDB as its creative agency

RKCR/Y&R has worked with Lloyds since 2002, when it replaced Saatchi & Saatchi.

Earlier this year, Lloyds Bank hired Adam & Eve/DDB without a pitch to create a high-profile ad campaign marking the bank’s 250th anniversary. The agency revived Lloyds’ iconic black horse for its "horse story" campaign.

Adam & Eve/DDB has worked with Lloyds Banking Group since 2011 on the Halifax ad account.

Lloyds Banking Group reappointed MEC to its media business in March following a pitch through AAR.

A Lloyds Bank spokeswoman confirmed the appointment and added that RKCR/Y&R will remain the creative agency for the Bank of Scotland.

The WPP shop  won the Bank of Scotland account in 2009, which was previously held by Edinburgh-based agency Newhaven, following the merger Lloyds TSB and HBOS.

The Adam & Eve/DDB founders, James Murphy, David Golding, Ben Priest and Jon Forsyth, worked at RKCR/Y&R prior to founding Adam & Eve. Adam & Eve/DDB picked up Virgin Atlantic from RKCR/Y&R last year.

A spokesman for Adam & Eve/DDB declined to comment. A spokeswoman for RKCR/Y&R declined to comment.


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