Lloyds poaches EDF chief for top role

LONDON - Lloyds Banking Group (LBG) is set to appoint EDF Energy boss Eva Eisenschimmel to the role of chief marketing officer as part of a wider management restructure.

Lloyds Banking Group's Scottish head quarters
Lloyds Banking Group's Scottish head quarters

Eisenschimmel's appointment has yet to be approved by the Financial Services Auth-ority. If it is, the current EDF Energy UK chief officer for people, operation and brand performance , will take on one of the most powerful roles in UK marketing.

She is set to replace Nigel Gilbert, who left  the banking group in December after just a year in the role. Eisenschimmel will report to Helen Weir, group executive director for retail banking; her role will be wider than Gilbert's, with operational as well as marketing responsibilities.

LBG's restructure means the three brand marketers reporting to Eisenschimmel - Catherine Kehoe at Lloyds TSB, Steven Griffiths at Halifax and Bank of Scotland, and Joe Clift for other brands - will be given greater autonomy.

Prior to joining EDF in 2006, Eisenschimmel was general manager for relationship marketing at British Airways. She has also held marketing positions at Häagen-Dazs, United Distillers and Allied Domecq.