Lloyds TSB chooses media agency

Zenith Media has won the Lloyds TSB and Cheltenham & Gloucester building society consolidated media planning and buying business, following a four way pitch against CIA Medianetwork, BBJ Media Services and Optimedia.

Zenith Media has won the Lloyds TSB and Cheltenham & Gloucester building society consolidated media planning and buying business, following a four way pitch against CIA Medianetwork, BBJ Media Services and Optimedia.

The final stages of the pitch resulted in a head to head between Zenith and CIA, who were both incumbents on the business. Zenith held the C&G account, while CIA held the much larger Lloyds TSB business.

Zenith's affiliate, Saatchi & Saatchi, won the creative task two weeks ago. Ford Ennals, director of group marketing for Lloyds TSB, said: "We are looking forward to entering a new partnership with Zenith Media and Saatchi & Saatchi. We are confident that they can achieve outstanding results for the group and help us build our portfolio of leading financial services brands."



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).