Lloyds-TSB consolidates entire ad account into Saatchi & Saatchi

- Lloyds-TSB has consolidated its estimated £16 million above the line advertising account into Saatchi & Saatchi, parting company with, DMB&B, which had worked with the TSB prior to the merger between the two banks in 1997.

- Lloyds-TSB has consolidated its estimated £16 million above the line advertising account into Saatchi & Saatchi, parting company with, DMB&B, which had worked with the TSB prior to the merger between the two banks in 1997.

DMB&B then created an advertising campaign to announce the merger to the public, but Lloyds-TSB now plans to channel all future branding assignments through Saatchis.









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