Lloyds TSB looks for direct shop to revive the Trustcard brand

Lloyds TSB is to relaunch its Trustcard credit card and is looking for a direct marketing agency to handle part of an increased marketing spend.

The card services division of Lloyds TSB is set to give briefs to agencies, said to be both roster and non-roster shops.

Trustcard is a long-established brand launched initially by TSB before its merger with Lloyds. Lloyds is now beefing up support for the Trustcard brand following the recent arrival of the former Goldfish and American Express marketer, Grant Millar, as the customer marketing director. Millar will be conducting the review, but was unavailable for comment.

Lloyds TSB uses agencies including WWAV Rapp Collins, Interfocus and Inferno for its direct marketing. However, the card services division has its own marketing team which is expected to consider a range of agencies. Pitches have not yet taken place.

Rainey Kelly Campbell Roalfe/Y&R is Lloyds TSB's card services ad agency.

Zenith Media is its media agency. Last year Lloyds spent £3 million on above-the-line advertising for its cards. However, its total marketing spend on card services is thought to be around £20 million.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).